H2O

H₂O, premium alkaline water

H₂O is a fictional premium alkaline water brand I created and art-directed as a practice e-commerce campaign. The product is alkaline water in a heavy clear glass bottle with a brushed steel cap, made to be kept and refilled rather than thrown away.

Water has no colour of its own, which makes it hard to sell visually. So I kept the bottle completely clear and built the colour into the set: a deep cobalt backdrop, a sky-blue plinth and hard natural sunlight. Real condensation and ice make it read as cold before anyone reads the label. The bold white vertical wordmark keeps the brand recognisable in every shot, from a full hero to an extreme close-up.

The set covers a desktop hero banner (“Cold. Clear. Alkaline.”), a mobile hero banner (“Carry the cold.”), a label and condensation macro, a cap and waterline detail, a pour, a flat lay, and a palette and type system. I kept the bottle shape and label identical across every image and left out health claims, since a real product’s claims should come from verified information.

Tools: Google Flow for imagery, with Claude as a prompting and layout assistant. Concept and art direction by me.