Rohit R

DUSK, small-batch dark chocolate DUSK is a fictional small-batch dark chocolate brand I created and art-directed as a practice e-commerce campaign. The product is a 70% dark chocolate bar with a deep, slightly bitter finish and a clean snap, wrapped in gold foil inside a textured near-black sleeve with rose-copper detailing. I made it the deliberate opposite of a bright product shoot: warm, dark and slow, lit like the last hour of daylight. The copper foil, the embossed wave pattern and the cacao pod illustration carry the premium feel, and the close-ups of the snap and the glossy squares make you want to taste it. I took the packaging through several rounds until it looked like real dark chocolate rather than a generic bar. The set covers a desktop hero banner (“Made for the slow hour.”), a mobile hero banner (“One square at a time.”), a foil and texture macro, the snap, the bar on foil for product pages, a gift stack for seasonal campaigns, and a palette and type system. The sleeve design stays consistent in every shot, so the brand reads the same from a banner to a close-up. Tools: Google Flow for imagery, with Claude as a prompting and layout assistant. Concept and art direction by me.

• App Designer
• App Developer
• Designer
• +2

H₂O, premium alkaline water H₂O is a fictional premium alkaline water brand I created and art-directed as a practice e-commerce campaign. The product is alkaline water in a heavy clear glass bottle with a brushed steel cap, made to be kept and refilled rather than thrown away. Water has no colour of its own, which makes it hard to sell visually. So I kept the bottle completely clear and built the colour into the set: a deep cobalt backdrop, a sky-blue plinth and hard natural sunlight. Real condensation and ice make it read as cold before anyone reads the label. The bold white vertical wordmark keeps the brand recognisable in every shot, from a full hero to an extreme close-up. The set covers a desktop hero banner (“Cold. Clear. Alkaline.”), a mobile hero banner (“Carry the cold.”), a label and condensation macro, a cap and waterline detail, a pour, a flat lay, and a palette and type system. I kept the bottle shape and label identical across every image and left out health claims, since a real product’s claims should come from verified information. Tools: Google Flow for imagery, with Claude as a prompting and layout assistant. Concept and art direction by me.

• App Designer
• App Developer
• Designer
• +2