Available to hire
I’m a Lead UI/UX Designer with 20+ years’ experience building websites, apps, scalable design systems, leading digital product strategy, and crafting user-first experiences across sports, media, and global brands. I’m a specialist in live score platforms and high-performance product ecosystems that engage millions of users.
My work spans ATP, Endeavor, BBC/News UK, and other global brands, where I’ve established design systems, delivered mobile-first interfaces, and created modular platforms that scale across events and products. I love collaborating with cross-functional teams to translate business goals into intuitive, accessible experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Creative Director at Endeavor
June 1, 2020 - September 29, 2025Created and led an in-house creative team for 100+ global events (£120m+ value). Directed UI/UX design of event-wide product portfolios; built scalable, brand-consistent platforms and processes for high-volume, always-on content. Prototyped Endeavor Streaming's B2B white-label VOD platform (clients: Premier League, Serie A, Rugby World Cup). Collaborated with cross-functional stakeholders to align design outputs with business performance metrics. Drove monetisation opportunities through sponsorship, advertising integrations, and digital partnerships.
Lead UI/UX Designer at ATP
June 1, 2020 - PresentEstablished ATP's design system with scalable tokens, components, and workflows to ensure cross-platform consistency. Led the ATP Tour website redesign, delivering a mobile-first, modular live scores platform with faster load speeds and integrated ad/sponsorship. Achieved 7% growth in page views (93M), 15% more users, and a 10% reduction in bounce rate. Designed the ATP x WTA Joint App with a performance-first UX; created a white-label modular tournament platform to accelerate event rollouts; led ATP Rulebook App accessibility improvements; developed the ATP Tennis ID SSO onboarding; produced a Challenger Tour PoC for video-on-demand UI/UX.
Lead Digital Designer at News UK
June 1, 2020 - September 24, 2025Set up The Sun's first digital motion graphics team; designed, animated, and art directed output across the sporting calendar; advised leadership on UX via motion graphics; contributed to audience growth and strategic design direction.
Freelance Digital Designer at BBC & Bleacher Report
June 1, 2020 - September 24, 2025Established UI/UX and brand aesthetics for BBC/News UK’s flagship social product; designed and evolved mobile and desktop interfaces; framed viral campaigns and user-centric content.
Digital Creative Director at Endeavor
June 1, 2020 - September 24, 2025Created and led an in-house creative team for 100+ global events (£120m+ value). Directed UI/UX design of a broad event portfolio, delivering scalable, brand-consistent platforms across multiple global events. Built and managed a global creative team, embedding design processes, tools, and workflows for high-volume, always-on content. Spearheaded digital innovation projects, including prototyping Endeavor Streaming's B2B white-label VOD platform (clients: Premier League, Serie A, Rugby World Cup). Collaborated with cross-functional stakeholders to align design outputs with business performance metrics and drove monetisation opportunities through sponsorships, advertising integrations, and digital partnerships.
Lead UI/UX Designer at ATP
June 1, 2020 - PresentEstablished ATP's design system with scalable tokens, components, and workflows to ensure consistency across platforms. Spearheaded the ATP Tour website redesign, delivering a mobile-first, modular live scores platform with faster load speeds and ad/sponsorship integration. Achieved a 7% increase in page views (93 million), 15% growth in total users, and a 10% decrease in bounce rate. Designed the ATP x WTA Joint App with a performance-first UX approach improving speed, navigation, and accessibility. Created a white-label modular tournament platform reducing rollout time and costs for hundreds of events while ensuring brand flexibility. Led UI/UX design for the ATP Rulebook App with offline functionality, enhanced search/filter, and inclusive features. Developed the foundational aspects of ATP's SSO Tennis ID, streamlining access across ATP platforms with secure onboarding flows. Produced a Challenger Tour PoC showcasing video-on-demand UI/UX.
Lead Digital Designer at News UK
July 1, 2015 - September 29, 2025Set up The Sun's first digital motion graphics team and designed, animated, art directed, and project managed creative output across the annual sporting calendar; led the transition of team members to the motion graphics department. Advised senior leadership on experiential UX via motion graphics, contributing to 650,000+ new subscribers to The Sun's app; collaborated on a strategic creative plan to future-proof the department.
Freelance Digital Designer at BBC & Bleacher Report
July 1, 2015 - September 29, 2025Established the UI/UX and brand aesthetics for News UK's flagship social media product, driving Facebook audience growth from 125k to 1.7m in 12 months. Designed and evolved mobile and desktop app interfaces, improved user flows, wireframes, and UI for engagement and retention. Storyboarded viral campaigns (40M+ views).
Freelance Designer at Various publishing companies
October 1, 2012 - September 29, 2025Illustration and design across publishing sectors, contributing to editorial and advertorial artwork for multiple clients.
Freelance Art Director at The Newspaper
October 1, 2012 - September 29, 2025Designed and art directed editorial and advertorial artwork for an educational children's publication, including cover-wraps for Warner Bros, UNICEF, NSPCC, Lego, Busch Gardens, Harper Collins, Macmillan Books, Royal Mail, BT, and Google.
Freelance Designer at Various publishing companies
October 1, 2012 - September 24, 2025Editorial and advertorial design across multiple publishing clients.
Freelance Art Director at The Newspaper
October 1, 2012 - September 24, 2025Art directed editorial and advertorial artwork for educational children's publications, including cover-wraps for major clients.
Education
Design Management (2:1 HON) at De Montfort University
September 1, 1996 - June 1, 1999A-Level Art (B), BTEC GNVQ Business (Distinction) at Suffolk College
September 1, 1994 - June 1, 1996A-Level Art (B), Btec GNVQ Business (Distinction) at Suffolk College
September 1, 1994 - June 1, 1996Design Management (2:1 HON) at De Montfort University
September 1, 1996 - June 1, 1999Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
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