Available to hire
I’m Robert H. Goszkowski, a creative copywriter and manager with 10+ years of agency and in-house experience across global brands, startups, and nonprofits. I translate tech, retail, and tech topics into clear, empathetic copy that drives engagement and conversion.
I’m adept at UX writing, digital campaigns, and multichannel storytelling—from product interfaces and consumer membership program flows to integrated marketing campaigns. I thrive at the intersection of creativity, strategy, and user experience, and I enjoy partnering with teams to push ideas forward.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Copy Manager at Walmart
April 1, 2025 - April 1, 2025Created concise, conversational Health & Wellness copy for Walmart’s retail site (100M monthly page views); led updates to the Prescription bag for Walmart Pharmacy serving 100,000 daily prescriptions and an annual audience of 10 million. Supervised copywriters across Health & Wellness programs; authored/edited paid and owned social channels, site assets, emails, digital ads, store signage, mailers, and large-scale multichannel campaigns; developed brainstorms, pitch decks, and radio & video scripts. Provided coaching via Figma, Workfront, and Canva, ensuring output aligns with campaign objectives and brand voice; represented the copy team to stakeholders at every stage.
Social Media Consultant at Sabrina Comms
February 1, 2023 - October 28, 2025Created social media posts for Drive By DraftKings; maintained a consistent tone of voice with engaging content for the brand and CEO profiles.
Freelance Copywriter at Quorum1
September 1, 2023 - September 1, 2023Partnered with leadership to relaunch the consulting network’s website using Notion and Squarespace; crafted pitch decks, consultant profiles, and brand storytelling materials for Salesforce-related projects.
Freelance Copywriter at Havas Worldwide
January 1, 2016 - January 1, 2016Wrote multi-channel pharma campaigns (Genentech, Amgen), including healthcare professional (HCP) and direct-to-consumer (DTC) assets; scripted videos, websites, and marketing emails; managed citation compliance in Veeva.
Freelance Copywriter at Havas Worldwide
June 1, 2022 - June 1, 2022Wrote and edited pharma campaigns across channels, including HCP and DTC assets; scripted videos, websites, and emails; ensured regulatory and citation accuracy in Veeva.
Copywritin Consultant at AKASA (AI + Machine Learning)
September 1, 2021 - September 1, 2021Translated complex AI/ML concepts into human-centered copy for clients and sales teams; collaborated with the CMO to create a comprehensive Buyer’s Guide, presentations, and thought leadership content; ghostwrote bylines for executives to build credibility in an emerging tech space.
Senior Copywriter at Splice Agency
May 1, 2020 - May 1, 2020Concepted and launched AdvancingGlaucomaSurgery.com ahead of a major product release; scripted video content, booth experiences, and presentations for healthcare conferences; developed campaigns including journal ads, marketing emails, and banner ads translating complex science into clear narratives.
Copywriter at Evoke Group
May 1, 2019 - May 1, 2019Partnered with art directors to concept and execute integrated campaigns for HCP and DTC audiences; carried storytelling ideas from pitch to launch across print, digital, and experiential channels.
Copywriter at W2O GROUP
April 1, 2018 - April 1, 2018Delivered campaign naming, video scripts, websites, promotional content, and product launch materials for global healthcare and pharma brands; contributed to branding, campaign naming, and development; led concepting exercises to win client pitches.
Freelance Copywriter at DiD Agency
August 1, 2018 - August 1, 2018Delivered campaign naming, video scripts, websites, promotional content, and product launch materials for global healthcare and pharma brands; led branding, campaign naming, and development with client pitches.
Board Member at INSHUTI OF RWANDA
January 1, 2020 - January 1, 2020Shaped strategy and fundraising with the founder and board of a nonprofit building homes for genocide survivors; wrote and edited brand storytelling, social content, and donor communications.
Copywriter at INVENTIV HEALTH
May 1, 2017 - May 1, 2017Created materials for a healthcare marketing agency; produced brand launch materials for Ocrevus; wrote objection handlers, FAQs, presentations, and instructional memos for sales teams at Roche & Genentech; aligned client objectives with the agency’s creative process and defended the PoV.
Freelance Copywriter & UX Consultant at DIGITAS HEALTH, PPR WORLDWIDE, $300 DATA RECOVERY
August 1, 2018 - August 1, 2018Wrote and edited marketing emails, native content, website copy, and banner ads; created Dell blog content; copyedited and wrote all website content for small businesses; used WordPress to manage page layout and imagery.
Communications Specialist at REDFIN
April 1, 2015 - April 1, 2015Oversee and execute local communications strategy for the Bay Area market; create high-quality, SEO-rich content; partner with data team to identify trends and gather anecdotes; develop ideas promoting Redfin’s agents and tools.
Associate Editor at INTERNATIONAL MARKETING VENTURES (IMV)
August 1, 2014 - August 1, 2014Wrote 20 news briefs and 1-2 full-length articles per week for DrBicuspid.com; identified and interviewed thought leaders; reviewed press releases and pitches; promoted content to grow audience.
Education
Qualifications
Industry Experience
Retail, Healthcare, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
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