Hi, I'm Rob Moog, a Senior Creative Director with over 15 years of experience crafting innovative campaigns and brand stories for some of the world's top consumer brands.
Hi, I’m Rob Moog, a Senior Creative Director with over 15 years of experience crafting innovative campaigns and brand stories for some of the world’s top consumer brands. I thrive at the intersection of creativity and business, leading teams across digital, experiential, and content platforms to create impactful, memorable marketing experiences.
I’m passionate about mentoring creative teams and pushing the boundaries of storytelling. Whether it’s through digital content, experiential marketing, or product campaigns, I enjoy collaborating with diverse talents to bring visionary ideas to life that truly resonate with audiences.
New Balance had the idea of producing a targeted “Urban Sport Lifestyle” campaign for the metro areas of DC, Maryland & Virginia, an area locally known as “the DMV" We had a month to make it happen, and New Balance requested the photos and videos be delivered as quickly as possible for immediate media placement. We needed to move swiftly to schedule shoot days, hire talent, assemble and organize the crew, and source, scout and permit locations in two cities.
New Balance had the idea of producing a targeted “Urban Sport Lifestyle” campaign for the metro areas of DC, Maryland & Virginia, an area locally known as “the DMV" We had a month to make it happen, and New Balance requested the photos and videos be delivered as quickly as possible for immediate media placement. We needed to move swiftly to schedule shoot days, hire talent, assemble and organize the crew, and source, scout and permit locations in two cities.
Spearheaded brand strategy, content development, and experiential marketing to drive consumer engagement. Led end-to-end campaign execution across TV, digital, experiential, and social platforms. Partnered with leadership and marketing teams to align creative output with emerging industry trends and business goals.
Spearheaded brand strategy, content development, and experiential marketing to drive consumer engagement. Led end-to-end campaign execution across TV, digital, experiential, and social platforms. Partnered with leadership and marketing teams to align creative output with emerging industry trends and business goals.
Led creative vision and campaign execution across digital, social, experiential, and product marketing initiatives. Developed high-impact brand narratives and storytelling strategies, ensuring alignment with business objectives. Mentored and coached multidisciplinary creative teams to elevate design excellence and innovative storytelling.
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