New Balance - "Ode To Baltimore"

New Balance had the idea of producing a targeted “Urban Sport Lifestyle” campaign for the metro areas of DC, Maryland & Virginia, an area locally known as “the DMV"

We had a month to make it happen, and New Balance requested the photos and videos be delivered as quickly as possible for immediate media placement. We needed to move swiftly to schedule shoot days, hire talent, assemble and organize the crew, and source, scout and permit locations in two cities.