๐—ก๐—ฒ๐˜„ ๐˜๐—ผ ๐—ง๐˜„๐—ถ๐—ป๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐— ๐—”๐—ก๐—ฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ. ๐—œ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐—ป๐—ถ๐—ผ๐—ฟ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด, ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฎ๐—ป๐—ฑ๐˜€-๐—ผ๐—ป ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ โ€” ๐˜„๐—ต๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐˜โ€™๐˜€ ๐—ฎ ๐—ต๐—ถ๐—ด๐—ต-๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ฟ ๐—ฎ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€. My work spans marketing and advertising design, web design and development, publishing design, packaging design, presentation design, social media design, display and exhibit design, branding design, image composition and manipulation, audio/visual asset research and generation, video production โ€” and more. I approach every engagement with the same philosophy: treat each project like itโ€™s the ONLY project, each client like theyโ€™re the ONLY client. I deliver on-target, on-time creative and production for agencies, publishers, corporations, institutions and small businesses. I thrive at translating strategy into clear visual systems and compelling creative, whether starting from scratch or leveraging established messaging, guidelines and templates. I'm reliable, service-driven, detail-dedicated and confident leading design independently or collaborating with teams. Clients donโ€™t just get polished deliverables โ€” they get thoughtful problem-solving, engaging storytelling, clear communication and experienced guidance that helps move projects forward efficiently and effectively. If youโ€™re looking for a seasoned creative partner who combines modern skills with a traditional service ethic โ€” Iโ€™m ready to get to work for you.โ€ฆ

Rob Richman

PRO
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚

๐—ก๐—ฒ๐˜„ ๐˜๐—ผ ๐—ง๐˜„๐—ถ๐—ป๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐— ๐—”๐—ก๐—ฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ. ๐—œ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐—ป๐—ถ๐—ผ๐—ฟ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด, ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฎ๐—ป๐—ฑ๐˜€-๐—ผ๐—ป ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ โ€” ๐˜„๐—ต๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐˜โ€™๐˜€ ๐—ฎ ๐—ต๐—ถ๐—ด๐—ต-๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ฟ ๐—ฎ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€. My work spans marketing and advertising design, web design and development, publishing design, packaging design, presentation design, social media design, display and exhibit design, branding design, image composition and manipulation, audio/visual asset research and generation, video production โ€” and more. I approach every engagement with the same philosophy: treat each project like itโ€™s the ONLY project, each client like theyโ€™re the ONLY client. I deliver on-target, on-time creative and production for agencies, publishers, corporations, institutions and small businesses. I thrive at translating strategy into clear visual systems and compelling creative, whether starting from scratch or leveraging established messaging, guidelines and templates. I'm reliable, service-driven, detail-dedicated and confident leading design independently or collaborating with teams. Clients donโ€™t just get polished deliverables โ€” they get thoughtful problem-solving, engaging storytelling, clear communication and experienced guidance that helps move projects forward efficiently and effectively. If youโ€™re looking for a seasoned creative partner who combines modern skills with a traditional service ethic โ€” Iโ€™m ready to get to work for you.โ€ฆ

Available to hire

๐—ก๐—ฒ๐˜„ ๐˜๐—ผ ๐—ง๐˜„๐—ถ๐—ป๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐— ๐—”๐—ก๐—ฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ. ๐—œ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐—ป๐—ถ๐—ผ๐—ฟ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด, ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฎ๐—ป๐—ฑ๐˜€-๐—ผ๐—ป ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ โ€” ๐˜„๐—ต๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐˜โ€™๐˜€ ๐—ฎ ๐—ต๐—ถ๐—ด๐—ต-๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ฟ ๐—ฎ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

My work spans marketing and advertising design, web design and development, publishing design, packaging design, presentation design, social media design, display and exhibit design, branding design, image composition and manipulation, audio/visual asset research and generation, video production โ€” and more. I approach every engagement with the same philosophy: treat each project like itโ€™s the ONLY project, each client like theyโ€™re the ONLY client.

I deliver on-target, on-time creative and production for agencies, publishers, corporations, institutions and small businesses. I thrive at translating strategy into clear visual systems and compelling creative, whether starting from scratch or leveraging established messaging, guidelines and templates. Iโ€™m reliable, service-driven, detail-dedicated and confident leading design independently or collaborating with teams.

Clients donโ€™t just get polished deliverables โ€” they get thoughtful problem-solving, engaging storytelling, clear communication and experienced guidance that helps move projects forward efficiently and effectively.

If youโ€™re looking for a seasoned creative partner who combines modern skills with a traditional service ethic โ€” Iโ€™m ready to get to work for you.

See more

Language

English
Fluent

Work Experience

Principal Designer and Art Director at dba Page2, LLC
September 3, 2003 - Present
Lead design and art direction for project-based engagements spanning a wide range of markets and media. Translate strategy and content into clear visual systems and compelling creative. Produce launch-ready assets meeting strict technical standards. Collaborate closely with stakeholders, teams and vendors. Maintain commitment, consistency, accuracy and quality across fast-moving, multi-deliverable projects.

Education

Bachelor of Arts in Journalism and Graphic Design at Moravian University
September 15, 1987 - May 15, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Manufacturing, Telecommunications, Financial Services, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Energy & Utilities, Software & Internet, Computers & Electronics, Life Sciences, Government, Professional Services, Retail, Real Estate & Construction, Wholesale & Distribution, Other
    uniE621 Website: Page2 (my dba)
    Page-2.com showcases my comprehensive capabilities as a full-service marketing, branding and creative partner. Designed with impact, clarity and professionalism, the site: โ€ข Conveys my strategic approach to integrated marketing, communications, web design and development, visual branding, content creation โ€“ plus a host of other services and solutions โ€ข Reflects my "proven skills and passionate service" ethos โ€“ emphasizing meaningful client relationships, thoughtful creative execution and a service-first mindset โ€ข Highlights my robust portfolio โ€“ spanning advertising, branding, collateral, packaging, publishing, point-of-sale design and web solutions that demonstrate the breadth and depth of my experience and expertise _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Collateral: Coyote Careers Research Report
    I partnered with Claremont Graduate University to design a comprehensive, multi-section research report presenting complex academic findings with clarity, credibility and visual cohesion. The publication needed to balance rigorous data presentation with an accessible, polished editorial design suitable for institutional review, stakeholder distribution and long-term archival use. My work focused on creating a clean typographic system, intuitive information hierarchy and consistent data visualization language that allowed dense tables, charts and narrative analysis to coexist seamlessly across a high-page-count document. Scope of work included โ€ข Editorial layout and typographic system design โ€ข Complex table and chart formatting โ€ข Data-heavy page composition and hierarchy โ€ข Cover design and visual system development โ€ข Print-ready production and prepress preparation The final report delivers a refined, professional presentation that reinforces academic authority while improving readability, usability and overall impact for both technical and non-technical audiences. _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Collateral: Tasting Invitation
    I designed a refined tasting event invitation for Piper-Heidsieck to introduce its Rare prestige cuvรฉe, balancing understated luxury with bold visual confidence. The piece was crafted to feel collectible and ceremonial โ€“ using dramatic contrast, elegant typography and meticulous layout to reflect the exclusivity of the event and the heritage of the brand. Scope of work included: โ€ข Concept development and creative direction โ€ข Luxury print layout and typography โ€ข Premium color palette and material finishes โ€ข Bottle photography integration and composition โ€ข Press ready production artwork _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 POS & Collateral: Fantastic Sams
    I partnered with Fantastic Sams to design a coordinated suite of in-salon display and promotional materials that reinforced brand consistency while supporting seasonal campaigns, local offers and franchise-level customization. The work balanced national brand standards with a friendly, approachable tone designed to engage walk-in customers at key decision points throughout the salon experience. The resulting system provided franchise locations with flexible, high-impact materials that drove awareness, promotions and repeat visits while maintaining a cohesive visual identity across multiple touchpoints. Scope of work included โ€ข In-salon display graphics and signage โ€ข Menu boards and service pricing layouts โ€ข Promotional postcards and seasonal mailers โ€ข Coupon inserts and referral offers โ€ข Gift cards and branded inserts โ€ข Franchise-ready production files and templates Key considerations โ€ข Consistent alignment with Fantastic Sams brand standards โ€ข Clear hierarchy for offers pricing and services โ€ข Scalable layouts adaptable to multiple locations โ€ข Print-ready execution across varied formats and sizes _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Publishing: Chemistry Covers
    I developed a series of modern book cover concepts for Longfield Chemistry, designed to engage students while clearly signaling academic credibility. The visual system balances scientific rigor with approachable imagery โ€“ using layered symbolism, color and typography to reflect the subjectโ€™s relevance to everyday life. Each concept was created to work cohesively within an academic publishing environment while remaining visually distinctive on shelf and screen. Scope of work included: โ€ข Concept-driven book cover design โ€ข Scientific illustration and visual metaphor development โ€ข Typography and title hierarchy exploration โ€ข Color system development for academic publishing โ€ข Print-ready production design _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Display: Hikma Banners
    I partnered with Hikma to design a cohesive series of high-impact pull-up banners used across product launches, internal meetings and large-scale corporate events. The objective was to translate complex healthcare messaging into bold, immediately legible visuals that could perform in busy live environments while reinforcing Hikmaโ€™s brand authority and mission-driven culture. The banners span multiple initiatives, including product launches, internal alignment themes and forward-looking strategic campaigns. Each design balances dramatic visual storytelling with disciplined brand execution, ensuring consistency across formats while allowing individual messages to stand out. Scope of work included โ€ข Creative concept development โ€ข Visual storytelling and headline hierarchy โ€ข Brand-aligned typography and color systems โ€ข Image selection and compositing โ€ข Large-format production-ready artwork The resulting banner system delivered a strong on-site presence, clear messaging at distance and a unified visual language adaptable across multiple Hikma programs and venues. _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Display: Titanium Booth Graphics
    I partnered with Titanium Industries to design a bold, modular booth graphics system that clearly communicated the companyโ€™s expertise in performance metal solutions for medical and industrial applications. The visual approach was built to attract attention across a busy trade show floor while quickly conveying credibility, scale and technical breadth. The booth design balanced a clean, modern brand aesthetic with a high-impact image matrix โ€“ showcasing Titanium Industriesโ€™ diverse end-use markets. Clear hierarchy, strong color blocking and concise messaging ensured the environment was easy to navigate and effective at sparking conversations with prospects, partners and distributors. Scope of Work โ€ข Environmental booth graphic design โ€ข Large format layout and visual system development โ€ข Brand alignment and message hierarchy โ€ข Image curation and modular panel planning โ€ข Print ready production files for trade show fabrication _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Display: Prometheus Booth Graphics
    I partnered with Prometheus Materials to design a cohesive, high-impact booth graphics system that clearly communicated the companyโ€™s breakthrough zero-carbon cement and concrete technology. The visual approach balanced scientific credibility with environmental optimism using bold messaging, natural imagery and a clean modular layout that scaled across multiple booth configurations. Designed to attract attention from across the show floor, the graphics helped translate complex sustainability innovation into an accessible, compelling brand story for architects, engineers and construction decision-makers. Scope included โ€ข Concept development and visual system design โ€ข Large-format booth wall graphics and messaging hierarchy โ€ข Environmental storytelling and sustainability positioning โ€ข Integration of digital displays and physical product samples โ€ข Print-ready production files and vendor coordination _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Packaging: Remy Martin XO Gator Case
    I designed a luxury gift pack and shipper for Rรฉmy Martin XO Excellence โ€“ designed to elevate the unboxing experience and reinforce the brandโ€™s heritage, craftsmanship and ultra-premium positioning. The design centers on a bold gator-skin inspired texture paired with rich color, metallic accents and a sculpted window that frames the iconic XO decanter as the hero. Every detail was considered to communicate exclusivity and gift-worthiness while maintaining brand authenticity and shelf impact. Key objectives included: โ€ข Create a striking premium gift experience for high-end retail โ€ข Highlight the XO decanter through dramatic presentation โ€ข Use materials and finishes that signal luxury and collectability โ€ข Reinforce brand heritage through refined visual language The result is a distinctive, high-impact gift pack that enhances perceived value, drives seasonal demand and positions Rรฉmy Martin XO as a statement gift within the luxury spirits category. _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Display: Yondr Booth Graphics
    I partnered with Yondr to design a high-impact booth graphic system for the BETT UK education technology event. The objective was to clearly communicate Yondrโ€™s phone-free schools mission in a fast-paced exhibition environment while balancing bold messaging, real-world proof points and approachable visual storytelling. The modular booth design was engineered to attract attention from multiple sight-lines, guide visitors through a simple narrative and reinforce Yondr as more than a product โ€“ positioning it as a comprehensive, results-driven program for schools. Scope of Work โ€ข Trade show booth graphic concept and visual storytelling โ€ข Large-format wall panel design optimized for shell scheme layouts โ€ข Messaging hierarchy emphasizing outcomes credibility and clarity โ€ข Iconography and infographic system for program components โ€ข Print-ready production files for international event deployment _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Presentation: Yondr Auto Show Deck
    NOTE: Download sample slides here: https://www.twine.net/signin I partnered with Yondr to design a high-impact presentation deck tailored for global auto shows and private vehicle unveilings. The deck was crafted to clearly communicate Yondrโ€™s phone-free event solution while reinforcing the brandโ€™s role in protecting intellectual property, preserving surprise moments and enhancing audience engagement. Bold on-brand typography, cinematic imagery and a disciplined narrative flow were used to support live presentations to executives, designers and event stakeholders in high-stakes environments. Scope of work included: โ€ข Visual storytelling and presentation design โ€ข Narrative structure and messaging hierarchy โ€ข Brand-aligned typography and color systems โ€ข Iconography and data visualization โ€ข Modular slide templates for reuse across events _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ
    uniE621 Collateral: Cool Box Sheet
    I was engaged to design a premium sell sheet introducing Piper-Heidsieckโ€™s โ€œCool Boxโ€ concept to trade and retail audiences. The objective was to clearly communicate product innovation and functional benefits, while reinforcing the brandโ€™s iconic luxury positioning. The final piece balances bold visual impact with practical product information โ€“ helping sales teams quickly convey value, usage and differentiation at point of sale. Scope & Deliverables: โ€ข Concept development and layout design โ€ข Luxury typography and color palette refinement โ€ข Product photography integration and retouching โ€ข Clear feature callouts and benefit messaging โ€ข Print-ready sell sheet production _____ Please review my collection of additional samples at โ€“ page-2.com/portfolioโ€ฆ