POS & Collateral: Fantastic Sams

I partnered with Fantastic Sams to design a coordinated suite of in-salon display and promotional materials that reinforced brand consistency while supporting seasonal campaigns, local offers and franchise-level customization. The work balanced national brand standards with a friendly, approachable tone designed to engage walk-in customers at key decision points throughout the salon experience.

The resulting system provided franchise locations with flexible, high-impact materials that drove awareness, promotions and repeat visits while maintaining a cohesive visual identity across multiple touchpoints.

Scope of work included
• In-salon display graphics and signage
• Menu boards and service pricing layouts
• Promotional postcards and seasonal mailers
• Coupon inserts and referral offers
• Gift cards and branded inserts
• Franchise-ready production files and templates

Key considerations
• Consistent alignment with Fantastic Sams brand standards
• Clear hierarchy for offers pricing and services
• Scalable layouts adaptable to multiple locations
• Print-ready execution across varied formats and sizes

Please review my collection of additional samples at – page-2.com/portfolio