Graphic designer, illustrator, and creative strategist with experience spanning visual design, creative direction, and performance-driven content.
Graphic designer, illustrator, and creative strategist with experience spanning visual design, creative direction, and performance-driven content. I work on ad creatives, static ads, posters, branding, and illustration, while also contributing on a strategic level as a creative advisor.
Most of my experience comes from working with Bored Panda, where I progressed from hands-on design into leading teams of graphic designers, coordinating multiple freelancers, and helping drive creative and content decisions across projects. I’ve led visual direction, managed workloads, and ensured consistency and quality across deliverables.
Beyond design, I’ve worked closely with data, trends, and advertising performance, supporting creative strategy for YouTube and paid ads (Google Ads, Meta Ads). I’m comfortable leading projects end-to-end, collaborating with writers, actors, and founders, and acting as a bridge between creative execution and strategic goals.
I also have years of freelance experience, including managing and designing for a clothing brand, covering apparel graphics, visuals, and creative direction.
Available for freelance and contract work.
Created custom illustrations for digital and commercial use, including posters, social media visuals, branding elements, and concept artwork. Work ranges from standalone illustrations to illustration-driven design assets. Experienced in adapting style and execution based on project needs, audience, and platform.
Provided static ad creatives for digital advertising across multiple platforms, including Google Ads and Meta Ads. Worked on ad statics, posters, promotional visuals, and campaign assets designed to maximize click-through rate and audience retention. Involved in A/B testing of creatives, performance review, and iterative optimization based on results. Experience collaborating with marketers and founders to align visuals with campaign goals and budgets.
Started as a graphic designer and progressed into a creative director role on the Secret Diaries YouTube project. Took ownership beyond static visuals, contributing to creative direction, performance optimization, and project-level decision-making.
Led and coordinated a team of graphic designers, set visual standards, and ensured consistency across thumbnails, branding, and promotional assets. Worked closely with writers, actors, and the project owner to shape narratives aligned with platform trends and audience behavior.
Actively monitored and analyzed performance data, including retention, click-through rates, and overall video performance. Participated in A/B testing for thumbnails, titles, and creatives. Supported paid promotion efforts through Google Ads and Meta Ads, helping optimize campaigns and content direction based on results.
Functioned as the right hand to the project owner, assisting with creative strategy, competitive analysis, trend tracking, and high-level decision-making to improve channel growth and monetization.
Key contributions:
Graphic design and visual direction
Team leadership and creative coordination
YouTube analytics, retention & CTR optimization
A/B testing (thumbnails, creatives)
Google Ads & Meta Ads support
Narrative and content strategy guidance
Led the performance-focused creative team at Bored Panda, overseeing conceptualization and execution of visual content strategies to improve engagement and performance.
Led the creative team, mentored designers, and drove project delivery across campaigns and visual content initiatives.
Daily A/B testing analysis; daily Google Ads campaign management; Photoshop image production and photo manipulation; ad budget optimization.
Post a job and invite Robert, or contact them directly. No hidden commission.
