Creative Director/ Strategist Bored Panda/ Secret Diaries (YouTube)

Started as a graphic designer and progressed into a creative director role on the Secret Diaries YouTube project. Took ownership beyond static visuals, contributing to creative direction, performance optimization, and project-level decision-making.

Led and coordinated a team of graphic designers, set visual standards, and ensured consistency across thumbnails, branding, and promotional assets. Worked closely with writers, actors, and the project owner to shape narratives aligned with platform trends and audience behavior.

Actively monitored and analyzed performance data, including retention, click-through rates, and overall video performance. Participated in A/B testing for thumbnails, titles, and creatives. Supported paid promotion efforts through Google Ads and Meta Ads, helping optimize campaigns and content direction based on results.

Functioned as the right hand to the project owner, assisting with creative strategy, competitive analysis, trend tracking, and high-level decision-making to improve channel growth and monetization.

Key contributions:
Graphic design and visual direction
Team leadership and creative coordination
YouTube analytics, retention & CTR optimization
A/B testing (thumbnails, creatives)
Google Ads & Meta Ads support
Narrative and content strategy guidance