Developed and executed a full-funnel Facebook Ad strategy, requiring technical integration to optimize performance and reporting fidelity. Strategy: Managed the end-to-end ad campaign lifecycle, including audience segmentation, creative testing, and budget allocation. Importantly, oversaw the integration of client CRM or internal data via API to create custom audiences and ensure accurate ROAS tracking for precise optimization. Result: Significantly improved campaign efficiency, achieving a 25% reduction in CPA and utilizing technical integration to provide real-time, accurate, and transparent ROI reporting to executive stakeholders.

onducted a comprehensive audit of client web tracking infrastructure to ensure data integrity and compliance across platforms. Strategy: Leveraged deep knowledge of GA4 (Google Analytics 4) and Tag Manager principles to identify and rectify systemic tracking errors, ensuring data accuracy for executive reporting. The audit included mapping custom conversions and validating client ROI models. Result: Remedied tracking discrepancies, leading to 100% data fidelity for key executive reports and enabling more accurate budget allocation, resulting in a 7% increase in budget efficiency due to reliable data.

eveloped and launched an Instagram-specific advertising campaign focused on highly visual content to drive brand engagement and discovery, leveraging the platform’s unique audience behavior. Strategy: Managed the creative testing workflow (e.g., Reels vs. Stories vs. Feed), focused on maximizing ThruPlay rate and Comment/Save metrics. Employed aggressive lookalike and interest-based segmentation to build a high-quality top-of-funnel audience. Result: Achieved a 35% increase in ThruPlay Rate (video view metric) and a 20% reduction in CPM, significantly boosting brand awareness and lowering acquisition costs for the visual platform.

Designed and executed a strategic email marketing campaign to drive a specific client goal (e.g., product adoption, lead nurture, or sales conversion) using marketing automation tools. Strategy: Applied deep customer segmentation and hook-driven content strategy to deliver highly personalized messaging at key points in the customer journey. Result: Achieved a significant increase in key email metrics, including a 30% lift in Open Rates and a 15% increase in Conversion Rates from the email channel, directly supporting revenue goals.

Led the creation and execution of comprehensive digital marketing strategies for multiple clients simultaneously. Strategy: Acted as the primary project and client relationship manager, ensuring strict quality control and delivery, while mentoring specialists on strategy development. Result: Managed multiple, concurrent client projects and timelines with meticulous oversight, resulting in a 95% client satisfaction rating and consistent on-time delivery across all major projects.

Oversaw all marketing, operational, and development aspects of a digital marketing firm, functioning as executive management in an agency setting. Strategy: Developed and led cross-functional teams to direct campaign execution and strategic vision, managing all software development integration and data security. Result: Achieved significant client success, including managing $50,000 in annual client ad spend and increasing client retention by 15% through optimized strategic vision and unified Go-to-Market (GTM) execution.