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I am a marketing and brand strategy leader with over 13 years of experience building growth for brands through integrated campaigns, data-driven decision-making, and telling stories that actually connect with people across Africa and around the world. I’ve worked as an entrepreneurial consultant and a regional marketing specialist, leading agencies, managing budgets, and building strong relationships with stakeholders. Now, I’m ready to sharpen my general management and marketing strategy skills with an MBA in Marketing at BYU Marriott. I’m excited to bring this blend of hands-on execution and strategic thinking to new challenges, collaborating with diverse teams to drive brand growth and meaningful impact.…I am a marketing and brand strategy leader with over 13 years of experience building growth for brands through integrated campaigns, data-driven decision-making, and telling stories that actually connect with people across Africa and around the world. I’ve worked as an entrepreneurial consultant and a regional marketing specialist, leading agencies, managing budgets, and building strong relationships with stakeholders. Now, I’m ready to sharpen my general management and marketing strategy skills with an MBA in Marketing at BYU Marriott. I’m excited to bring this blend of hands-on execution and strategic thinking to new challenges, collaborating with diverse teams to drive brand growth and meaningful impact.

Robert Ouko Opiyo

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a marketing and brand strategy leader with over 13 years of experience building growth for brands through integrated campaigns, data-driven decision-making, and telling stories that actually connect with people across Africa and around the world. I’ve worked as an entrepreneurial consultant and a regional marketing specialist, leading agencies, managing budgets, and building strong relationships with stakeholders. Now, I’m ready to sharpen my general management and marketing strategy skills with an MBA in Marketing at BYU Marriott. I’m excited to bring this blend of hands-on execution and strategic thinking to new challenges, collaborating with diverse teams to drive brand growth and meaningful impact.…I am a marketing and brand strategy leader with over 13 years of experience building growth for brands through integrated campaigns, data-driven decision-making, and telling stories that actually connect with people across Africa and around the world. I’ve worked as an entrepreneurial consultant and a regional marketing specialist, leading agencies, managing budgets, and building strong relationships with stakeholders. Now, I’m ready to sharpen my general management and marketing strategy skills with an MBA in Marketing at BYU Marriott. I’m excited to bring this blend of hands-on execution and strategic thinking to new challenges, collaborating with diverse teams to drive brand growth and meaningful impact.

Available to hire

I am a marketing and brand strategy leader with over 13 years of experience building growth for brands through integrated campaigns, data-driven decision-making, and telling stories that actually connect with people across Africa and around the world. I’ve worked as an entrepreneurial consultant and a regional marketing specialist, leading agencies, managing budgets, and building strong relationships with stakeholders. Now, I’m ready to sharpen my general management and marketing strategy skills with an MBA in Marketing at BYU Marriott.

I’m excited to bring this blend of hands-on execution and strategic thinking to new challenges, collaborating with diverse teams to drive brand growth and meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Brand, Creative & Analytics Officer at SOMA ASSOCIATES (SARIT)

September 1, 2024 - Present

Took charge of brand strategy and creative execution, hitting 95% of KPIs on average in 2025 and driving branding revenue past KES 1M (approx. USD 7,000). Rolled out major tenant campaigns (Adidas, Puma, Hyundai, Vero Moda) pulling in over 500,000 digital views. Led the first African World Giving Machines CSR campaign, surpassing donation goals by 60%.

Regional Marketing Specialist & Analyst at Family Search Africa

August 1, 2021 - August 31, 2024

Drove 176% growth in registrations and 146% more event attendance via managed $20,000 in paid media. Delivered analytics reports to senior leaders and product teams using Adobe Analytics, Tableau, and Power BI. Boosted Roots Tech Africa participation by 523% YoY through localized, multilingual content (English and French). Coordinated 11+ trainings for community leaders across 5 countries and shared feedback with the product team.

Creative Brand Strategist at ANDELA

August 1, 2015 - May 31, 2020

Increased digital impressions by 180% through SEO optimization of 50+ videos producing 1.5M+ views. Built and managed an 86K+ photo media library supporting brand legacy across Africa.

Content Marketing Manager at Impact Africa Network

September 1, 2020 - March 31, 2021

Led creative direction for the 2nd anniversary campaign and live stream series spotlighting African women leaders.

Founder & Marketing Strategy Consultant at Drink Creatives

October 1, 2010 - Present

Founded and led a consultancy advising SMEs and startups on brand positioning, campaigns, and digital growth. Owned client strategy, pricing, budgets, and performance reporting across engagements.

Chairman - Elected / Senior Marketing Communications at Kenya Federation of Ice Sports

October 1, 2015 - Present

Led global storytelling campaigns and partnerships; oversaw policy development aligning with international standards (IIHF).

Volunteer Trainer at Community Service – Australia

January 1, 2012 - December 31, 2014

Led and trained seven team leads, mentored team leads and onboarded new members; worked in rural and urban settings; connected with multi-cultural groups (Persian, Sudanese Swahili/Arabic and Mandarin-speaking communities).