I'm a Senior 3D & Creative Designer based in Norrköping, Sweden, passionate about turning ideas into visually compelling narratives. In my early years at IDEAL OF SWEDEN I served as UI/UX Lead, partnering with our e-commerce manager to build the website and collaborating with agency developers to optimize user experience through rigorous A/B testing. Later, I shifted to leading and producing all campaigns and product imagery in 3D, continuously refining my skills in 3D visualization to strengthen the brand and attract customers. Today I combine 3D artistry with strategic design to craft immersive brand stories across campaigns and product visuals. I thrive on turning data-driven insights into creative concepts, building visuals that are not only striking but also user-centered and conversion-focused.

Robert Pantzar

I'm a Senior 3D & Creative Designer based in Norrköping, Sweden, passionate about turning ideas into visually compelling narratives. In my early years at IDEAL OF SWEDEN I served as UI/UX Lead, partnering with our e-commerce manager to build the website and collaborating with agency developers to optimize user experience through rigorous A/B testing. Later, I shifted to leading and producing all campaigns and product imagery in 3D, continuously refining my skills in 3D visualization to strengthen the brand and attract customers. Today I combine 3D artistry with strategic design to craft immersive brand stories across campaigns and product visuals. I thrive on turning data-driven insights into creative concepts, building visuals that are not only striking but also user-centered and conversion-focused.

Available to hire

I’m a Senior 3D & Creative Designer based in Norrköping, Sweden, passionate about turning ideas into visually compelling narratives. In my early years at IDEAL OF SWEDEN I served as UI/UX Lead, partnering with our e-commerce manager to build the website and collaborating with agency developers to optimize user experience through rigorous A/B testing. Later, I shifted to leading and producing all campaigns and product imagery in 3D, continuously refining my skills in 3D visualization to strengthen the brand and attract customers.

Today I combine 3D artistry with strategic design to craft immersive brand stories across campaigns and product visuals. I thrive on turning data-driven insights into creative concepts, building visuals that are not only striking but also user-centered and conversion-focused.

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Work Experience

Senior 3D & Creative Designer / Lead at IDEAL OF SWEDEN
September 1, 2019 - January 1, 2024
Led and executed all 3D visualization, campaigns and product imagery for the brand. In the first two years, I served as UI/UX Lead, collaborating with the e-commerce manager to develop the website, working with agency developers to optimize user experience, and implementing rigorous A/B testing to maintain a user-centered design. Later, I transitioned to leading and producing all campaigns and product imagery in 3D, continually refining 3D visualization and creative design to articulate compelling brand narratives and attract customers.
Freelancer at Papaya Coco AB
January 1, 2024 - Present
Providing freelance 3D services for clients, including setting up advanced customizers in After Effects, Photoshop, and Illustrator, and rendering stills and videos. Website: www.papayacoco.se
Art Director at Golden Vagance
November 1, 2018 - September 1, 2019
Led art direction and visual storytelling, produced materials, and contributed to branding and campaigns. Responsibilities included managing shoots, graphic profiles, and campaigns; budgeting, invoicing, purchasing; and coordinating with producers.
Art Director at DC Communication
January 1, 2015 - November 1, 2018
Ran the company and produced materials; handled sales, budgeting, invoicing, purchasing; maintained contact with producers; developed visual concepts, graphic profiles, campaigns; retouching; web and interactive design; digital media.
Industrial Designer at SignSpectra AB
December 1, 2010 - January 1, 2015
Industrial design work including production files for manufacturing, extensive material knowledge for production, and overall product development.

Education

Diploma Graphic Design at Martin College, Sydney Australia
January 11, 2030 - May 15, 2026
3D Graphics and Animations for Video Games at PlayGround Squad
January 11, 2030 - May 15, 2026

Qualifications

Advertising, Media and Information (3 Years) - Graphic Design, Photography, Illustrations, Marketing
January 11, 2030 - May 15, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services
    paper Audio Pro — Product Development Visualization & CGI

    As a 3D Artist and Creative Director, I collaborated with Audio Pro on the visual development of an upcoming speaker product prior to release.

    The project involved assisting in the detailed creation and refinement of the 3D product model, with a strong focus on proportions, surface quality, materials, and premium finish. Throughout the development process, I produced an extensive amount of renders exploring different color combinations, material variations, and design directions to help the team evaluate and shape the final product lineup.

    The visualization work became an important part of the design decision process, allowing rapid iteration and comparison long before physical prototypes were finalized. The goal was to find the exact visual balance between modern aesthetics, brand identity, and market positioning.

    After the product direction was established, I created a series of high-end lifestyle renders showcasing the speaker in real-world environments such as rooftop settings, beaches, parks, and outdoor social spaces. These visuals were designed to communicate the product’s atmosphere, portability, and premium lifestyle appeal while maintaining a photorealistic and cinematic presentation.

    paper Töpfer Babywelt — Product Visualization & 360° Rendering

    As a 3D Artist and Creative Director, I worked with Töpfer Babywelt to build and produce a complete high-end visual system for their product range and e-commerce presence.

    The project included creating photorealistic product imagery for more than 60 SKUs, with four carefully matched angles of each product to ensure consistency across the entire catalog. In addition to the individual packshots, I also produced bundle compositions and grouped product visuals designed for campaigns, storefronts, and promotional material.

    To further strengthen the digital customer experience, I created interactive 360° renders for the website, allowing customers to explore products from every angle while maintaining realistic materials, lighting, and packaging detail.

    The production pipeline was designed to be scalable and efficient, making it possible to handle large product volumes while keeping a premium and unified visual quality across all assets. The final material was optimized for e-commerce, marketing, and international brand communication.

    Check out their web to see my work!
    https://www.twine.net/signin

    paper Windon Energy Group — 3D Visualization & Architectural Rendering

    As a 3D Artist and Creative Director, I collaborated with Windon Energy Group to visualize future-focused renewable energy projects across both commercial and residential environments.

    The work included large-scale solar cell park visualizations at 1MW scale, helping communicate the size, functionality, and real-world integration of solar energy installations before construction. The visual material was used to support presentations, stakeholder communication, project development, and marketing initiatives.

    I also created photorealistic architectural renders of modern office environments featuring integrated solar panel carports, showcasing how sustainable energy solutions could become a seamless part of contemporary workplace design.

    For residential developments, I produced visualizations of villas and townhouse areas with solar integrations, designed to help developers, investors, and clients better understand the final environment and overall living experience.

    Beyond individual renderings, I supported Windon Energy Group in visualizing upcoming large-scale renewable energy projects — transforming technical plans and concepts into cinematic, realistic visuals that made future developments easier to present, communicate, and sell.

    paper Kronans Apotek AB

    Product images and Launch / poster / video ads for their stores.
    i Create all their new lineup´s in 3D, i have a pipeline set up for this specific client, so i can render out variations insanely fast, with the artwork from them.

    This was the most appreciated feature when asked to start working with me.
    As they always have to have images before they recieve the products for sale, so all marketing channels have their assets ready to go.

    paper Ideal of Sweden

    over 3500 Assets created for this brand over the span of 3 years.
    Product images, Campaign images, Campaign Videos.

    Full setup done in Illustrator, to script out new Printed Phone case design´s.
    One press of a button, and you can save out infinite number of product images with different prints, named correctly with their corresponding SKU, saving countless of hours.

    paper Product Images Tanrevel

    Built their entire asset lineup, including video closeups for their spray tan machines.
    Art direction, Light´s and backround to match their brand.

    Rendered and built with a pipeline to swap artwork and colors in PSD if the client releases new products with the same shape. (template)