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With over 20 years of experience leading performance marketing and growth initiatives, I help brands acquire customers, boost revenue and optimise digital performance across diverse sectors. My work spans performance marketing, SEO, paid media, affiliate marketing, programmatic advertising, analytics and growth strategy, combining strategic leadership with hands-on delivery to own performance across multiple acquisition channels. I excel at building scalable performance frameworks, reporting systems and automated workflows that improve decision-making and marketing efficiency. I enjoy working at the intersection of data, technology and commercial growth, turning insights into measurable business impact and sustainable growth.…With over 20 years of experience leading performance marketing and growth initiatives, I help brands acquire customers, boost revenue and optimise digital performance across diverse sectors. My work spans performance marketing, SEO, paid media, affiliate marketing, programmatic advertising, analytics and growth strategy, combining strategic leadership with hands-on delivery to own performance across multiple acquisition channels. I excel at building scalable performance frameworks, reporting systems and automated workflows that improve decision-making and marketing efficiency. I enjoy working at the intersection of data, technology and commercial growth, turning insights into measurable business impact and sustainable growth.

Rob Weatherhead

SEO Expert, Performance Marketer, Growth Marketer, +3

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With over 20 years of experience leading performance marketing and growth initiatives, I help brands acquire customers, boost revenue and optimise digital performance across diverse sectors. My work spans performance marketing, SEO, paid media, affiliate marketing, programmatic advertising, analytics and growth strategy, combining strategic leadership with hands-on delivery to own performance across multiple acquisition channels. I excel at building scalable performance frameworks, reporting systems and automated workflows that improve decision-making and marketing efficiency. I enjoy working at the intersection of data, technology and commercial growth, turning insights into measurable business impact and sustainable growth.…With over 20 years of experience leading performance marketing and growth initiatives, I help brands acquire customers, boost revenue and optimise digital performance across diverse sectors. My work spans performance marketing, SEO, paid media, affiliate marketing, programmatic advertising, analytics and growth strategy, combining strategic leadership with hands-on delivery to own performance across multiple acquisition channels. I excel at building scalable performance frameworks, reporting systems and automated workflows that improve decision-making and marketing efficiency. I enjoy working at the intersection of data, technology and commercial growth, turning insights into measurable business impact and sustainable growth.

Available to hire

With over 20 years of experience leading performance marketing and growth initiatives, I help brands acquire customers, boost revenue and optimise digital performance across diverse sectors. My work spans performance marketing, SEO, paid media, affiliate marketing, programmatic advertising, analytics and growth strategy, combining strategic leadership with hands-on delivery to own performance across multiple acquisition channels.

I excel at building scalable performance frameworks, reporting systems and automated workflows that improve decision-making and marketing efficiency. I enjoy working at the intersection of data, technology and commercial growth, turning insights into measurable business impact and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Global Network Head of SEO at iGaming Websites

January 1, 2025 - January 1, 2026

Led traffic acquisition and SEO strategy across a portfolio of highly competitive international iGaming brands operating in Canada, Germany, Austria and the United States. Responsible for delivering sustainable revenue growth through a combination of Technical SEO & content strategy. Designed and implemented custom GPT solutions and AI-powered workflows to automate reporting, analysis, content planning and operational processes. Worked closely with product, development, content and leadership teams to prioritise growth opportunities and improve traffic acquisition performance. Led a small team of SEO specialists, a part of a wider SEO function.

Consultant at Agent Wolf Limited

January 1, 2017 - Present

Led a range of client engagements across Technical SEO, Global Ecommerce, Paid Media and analytics. Delivered 100% year-on-year organic traffic growth through technical optimisation, content improvements and customer journey enhancements for global brands; supported migration and optimisation programmes across multiple markets; built reporting dashboards and performance frameworks to inform strategic decisions for senior stakeholders; maintained hands-on ownership of implementations and performance validation.

Programmatic Director at Dentsu Aegis Network

January 1, 2015 - January 1, 2017

Owned the strategy, activation, optimisation and commercial performance of £18M in annual programmatic media investment. Delivered more than £3M annual gross profit through the programmatic trade desk. Responsible for budget allocation, performance governance and commercial reporting across multiple campaigns and client portfolios. Worked closely with analytics, creative and client teams to improve acquisition efficiency and maximise return on investment. Led a team of 28 specialists responsible for campaign execution, optimisation, reporting and commercial performance.

Operations Director at Tecmark

January 1, 2014 - January 1, 2015

Led SEO, content and performance marketing programmes for major national brands including AO.com, The Co-operative, RentalCars.com and F&C Investments. Responsible for campaign strategy, operational delivery, optimisation and reporting. Worked closely with content, technical and client teams to improve acquisition performance and commercial results. Reported directly to the CEO and investors on business performance and growth initiatives.

Board Director at MediaCom

January 1, 2010 - January 1, 2014

Managed teams across PPC, SEO, Affiliate Marketing and Marketing Technology disciplines. Oversaw performance frameworks, reporting structures and optimisation processes for major brands including Co-operative Insurance, Co-operative Bank and InjuryLawyers4U. Worked closely with clients, technical teams and senior stakeholders to improve acquisition performance and commercial outcomes. Led a team of 40 across PPC, SEO, Technology, and Content. Maintained responsibility for strategic planning, operational delivery and team leadership.

Operations Director at Latitude Digital Marketing

January 1, 2004 - January 1, 2010

Delivered integrated SEO and Paid Media strategies for leading brands including HSBC, uSwitch, MoneyExpert and KwikFit Insurance. Managed campaign execution, optimisation and performance reporting across multiple acquisition channels. Led a team of 10 search marketing specialists. Reported to senior leadership on performance and growth initiatives.