Roberta Belanová

Marketing Specialist at One Click LCA

Led the design and optimization of customer newsletters, including A/B testing, improving open rates by 5% and CTR by 2.5%. Aligned feature launches with targeted marketing campaigns in collaboration with product and engineering, driving a 20% increase in user adoption. Designed a customer welcome journey to foster early engagement and retention. Reviewed and optimized email cadences, documented automated processes, and implemented strategies to increase opt-in rates and grow the subscriber base. Created 5 new email templates for a team of 10+ marketers to unify the sending process. Managed marketing software integration with the product platform to enable better targeting and segmentation. Coordinated case study production with external providers and launched new announcements via press releases and LinkedIn posts.

Marketing Specialist at Adyen

Conducted keyword research, competitor analysis, and content gap assessment to inform regional campaigns across LATAM, BENELUX, and North America. Developed segmented email nurture programs and created high-quality newsletters for prospects, customers, and partners. Drove lead generation through SEO-optimized blog posts, product pages, social media, and CRM enhancements. Led webinars and launches with guest speakers; managed translations with external agencies and coordinated cross-functional teams.

Marketing & Communications Lead at Lucida Medical

Developed a new social media strategy positioning the company as a market advisor, launching educational and video content that grew followers by ~20% in 3 months. Led a full rebranding including a new website and email/social media templates. Restructured the CRM with updated segmentation and reporting to improve cross-team collaboration. Coordinated external events and conferences, handling communications, logistics, and materials.

Marketing Volunteer at Non-profit organizations

Responsible for newsletters, social media content, and paid advertising for non-profit organizations; contributed to campaigns, content scheduling, and audience engagement.

Growth Marketer at One Click LCA

Led the design and optimization of customer newsletters, including A/B testing; improved open rates and click-through rates; aligned feature launches with targeted marketing campaigns to drive user adoption; designed a customer welcome journey; optimized email cadences and automated processes; created templates for a team of 10+ marketers; integrated marketing software with the product platform and coordinated case study production and external communications; launched customer announcements via press releases and LinkedIn.

Growth Marketer at One Click LCA

Designed and optimized high-intent landing pages increasing lead volume by 20%; led product marketing campaigns from scratch; built a pipeline of marketing leads through email campaigns, SEO posts, product pages, social media, and CRM enhancements; managed monthly webinars with the CEO and coordinated guest speakers to drive registrations.

Growth Marketer at Adyen

Conducted keyword research, competitor analysis, and content gap assessments; designed and managed regional nurture programs across LATAM, BENELUX, and North America; developed segmented email campaigns by industry, lead status, and sales stage; produced newsletters for prospects, customers, and partners; oversaw translations with external agencies; coordinated design and content with internal teams.

Marketing Specialist at Lucida Medical

Developed a new social media strategy positioning the company as a market advisor; launched educational and video content, achieving a 20% follower growth in 3 months; led a full company rebranding including a new website and templates for emails, social media, and presentations; restructured the CRM with segmentation and reporting to improve collaboration between Sales and Customer Success; coordinated external events and conferences, managing communications and marketing materials.

Marketing Volunteer at Non-profit Organizations

Responsible for newsletters, social media content, paid advertising, and other marketing activities supporting nonprofit missions.

Marketing Specialist at One Click LCA

Led the design and optimization of customer newsletters (A/B testing), improved engagement, and aligned feature launches with targeted campaigns. Redesigned email cadences, created templates for a 10+ marketer team, integrated marketing software with the product platform, and managed case studies and customer announcements.

Marketing Specialist at One Click LCA

Designed and optimized high-intent landing pages for conversion, led product marketing campaigns, generated a pipeline via email campaigns, SEO blogs, product pages, and social media. Led webinars featuring the CEO, managed guest speakers, and drove registrations.

Marketing Specialist at Adyen

Conducted keyword research, competitor analysis, and content gap assessments; designed and managed nurture programs across LATAM, BENELUX, and North America; developed segmented email campaigns; produced newsletters and coordinated translations; designed and coordinated content with internal teams.

Marketing Volunteer at Non-profit organizations

Responsible for newsletters, social media content, paid advertising, and more.