As a Business Intelligence Analyst and Developer, I turn data into strategic insights that drive decision-making. Finishing a master’s in business Intelligence at HEC Montréal in December 2025 and working as a BI Analyst at CAE, I design and develop analytical tools and Power BI dashboards that enhance budgetary rigor, operational performance, and data governance. Proficient in SQL, Power BI, DAX, R, SAS, and Alteryx, with a strong understanding of ETL processes, I combine technical expertise, critical thinking, and business acumen to deliver reliable, actionable, and results-oriented analyses. My goal is to contribute to the valorization of enterprise data by developing BI solutions that are high-performing, intuitive, and aligned with organizational strategy.

Robin Srour

As a Business Intelligence Analyst and Developer, I turn data into strategic insights that drive decision-making. Finishing a master’s in business Intelligence at HEC Montréal in December 2025 and working as a BI Analyst at CAE, I design and develop analytical tools and Power BI dashboards that enhance budgetary rigor, operational performance, and data governance. Proficient in SQL, Power BI, DAX, R, SAS, and Alteryx, with a strong understanding of ETL processes, I combine technical expertise, critical thinking, and business acumen to deliver reliable, actionable, and results-oriented analyses. My goal is to contribute to the valorization of enterprise data by developing BI solutions that are high-performing, intuitive, and aligned with organizational strategy.

Available to hire

As a Business Intelligence Analyst and Developer, I turn data into strategic insights that drive decision-making. Finishing a master’s in business Intelligence at HEC Montréal in December 2025 and working as a BI Analyst at CAE, I design and develop analytical tools and Power BI dashboards that enhance budgetary rigor, operational performance, and data governance.

Proficient in SQL, Power BI, DAX, R, SAS, and Alteryx, with a strong understanding of ETL processes, I combine technical expertise, critical thinking, and business acumen to deliver reliable, actionable, and results-oriented analyses. My goal is to contribute to the valorization of enterprise data by developing BI solutions that are high-performing, intuitive, and aligned with organizational strategy.

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Experience Level

Expert
Expert
Expert
Expert

Language

French
Fluent
English
Fluent
Arabic
Beginner

Work Experience

Business Intelligence Analyst at CAE
January 1, 2025 - November 8, 2025
Led the design and development of a Power BI solution improving budgetary rigor and financial performance tracking across CAE’s Global Engineering – Civil division, used by over ten engineering teams and their managers to strengthen financial discipline and coordination. Acted as product owner of the initiative, defining analytical objectives and aligning insights with strategic priorities. Contributed to a company-wide initiative that helped unlock $9M in fiscal year F25, later adopted by the Defense & Security division to enhance cross-departmental financial coordination. Bridged the gap between business and technical teams by transforming complex data into actionable insights for executive decision-making; recognized for clarity and analytical rigor in senior leadership presentations. Designed and maintained a company-wide employee expertise mapping report consolidating data on over 13,000 employees to optimize resource planning and workload distribution. Partnered with BI analy
Marketing Manager at Groupe Apocom, Katrine Marso et Calidou
April 1, 2024 - April 1, 2024
Developed and executed marketing strategies aligned with business objectives to increase brand awareness, engagement, and conversion in a small-business environment. Analyzed digital performance using Google Analytics to better understand customer behavior and optimize marketing ROI. Implemented an automated sales funnel, leveraging performance data to improve the customer journey and boost online sales. Managed and optimized a Shopify e-commerce store, aligning performance indicators with growth objectives and brand strategy. Designed and managed Meta Ads (Facebook, Instagram) campaigns based on audience segmentation and prior campaign data. Contributed to the digital transformation of the company by integrating analytical tools for performance monitoring.
Restaurant Manager at Ke Paso Mexigrill
April 1, 2023 - April 1, 2023
Led a team of 10 employees, ensuring service quality, team cohesion, and operational standards. Defined and monitored key performance indicators (sales, costs, customer satisfaction) to sustain profitability and growth. Improved operational efficiency through waste reduction, inventory optimization, and streamlined service workflows. Created a comprehensive employee training program, reducing onboarding time by one week and standardizing operational procedures. Launched local marketing initiatives (social media, partnerships, promotional events) achieving an average 10% annual revenue increase. Maintained business performance during the COVID-19 pandemic through adaptive delivery and digital marketing strategies. Demonstrated hands-on leadership fostering accountability, teamwork, and operational excellence.

Education

Master of Science in Management (MSc) – Business Intelligence at HEC Montréal / Université de Montréal
September 1, 2023 - December 1, 2025
Bachelor of Business Administration – Marketing at Université du Québec en Outaouais
September 1, 2020 - April 1, 2023

Qualifications

Credly Tier 1 SAS Academic Specialization in Business Intelligence
January 11, 2030 - November 8, 2025
Credly Tier 2 SAS Academic Specialization in Business Intelligence
January 11, 2030 - November 8, 2025

Industry Experience

Software & Internet, Manufacturing, Professional Services, Education, Healthcare