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I’d be a strong fit for this project because I bring hands-on experience art directing luxury and lifestyle content with a clear understanding of how refined brands translate to social-first storytelling. I have a strong eye for detail, composition and craft, and I’m comfortable shaping a creative concept from mood board through to on-set direction and final delivery. I’ve led collaborative shoots with photographers, stylists and talent, ensuring the work feels cohesive, elevated and aligned with brand objectives, while remaining flexible and responsive on set. I’m particularly interested in creating considered, scroll-stopping content that resonates with luxury audiences and performs across social channels, and I’m available to be on-site in London to deliver this project to a high standard.…I’d be a strong fit for this project because I bring hands-on experience art directing luxury and lifestyle content with a clear understanding of how refined brands translate to social-first storytelling. I have a strong eye for detail, composition and craft, and I’m comfortable shaping a creative concept from mood board through to on-set direction and final delivery. I’ve led collaborative shoots with photographers, stylists and talent, ensuring the work feels cohesive, elevated and aligned with brand objectives, while remaining flexible and responsive on set. I’m particularly interested in creating considered, scroll-stopping content that resonates with luxury audiences and performs across social channels, and I’m available to be on-site in London to deliver this project to a high standard.

Robin Smith

Actor, Creative Director, Art Director, +3

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I’d be a strong fit for this project because I bring hands-on experience art directing luxury and lifestyle content with a clear understanding of how refined brands translate to social-first storytelling. I have a strong eye for detail, composition and craft, and I’m comfortable shaping a creative concept from mood board through to on-set direction and final delivery. I’ve led collaborative shoots with photographers, stylists and talent, ensuring the work feels cohesive, elevated and aligned with brand objectives, while remaining flexible and responsive on set. I’m particularly interested in creating considered, scroll-stopping content that resonates with luxury audiences and performs across social channels, and I’m available to be on-site in London to deliver this project to a high standard.…I’d be a strong fit for this project because I bring hands-on experience art directing luxury and lifestyle content with a clear understanding of how refined brands translate to social-first storytelling. I have a strong eye for detail, composition and craft, and I’m comfortable shaping a creative concept from mood board through to on-set direction and final delivery. I’ve led collaborative shoots with photographers, stylists and talent, ensuring the work feels cohesive, elevated and aligned with brand objectives, while remaining flexible and responsive on set. I’m particularly interested in creating considered, scroll-stopping content that resonates with luxury audiences and performs across social channels, and I’m available to be on-site in London to deliver this project to a high standard.

Available to hire

I’d be a strong fit for this project because I bring hands-on experience art directing luxury and lifestyle content with a clear understanding of how refined brands translate to social-first storytelling. I have a strong eye for detail, composition and craft, and I’m comfortable shaping a creative concept from mood board through to on-set direction and final delivery.

I’ve led collaborative shoots with photographers, stylists and talent, ensuring the work feels cohesive, elevated and aligned with brand objectives, while remaining flexible and responsive on set. I’m particularly interested in creating considered, scroll-stopping content that resonates with luxury audiences and performs across social channels, and I’m available to be on-site in London to deliver this project to a high standard.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

English

Fluent

Work Experience

Regional ECD at 9 Yards Communication

January 1, 2025 - July 1, 2025

Leading a team of 40+ multidisciplinary creatives in London, Cairo and Abu Dhabi creating social, digital campaigns, branding and events. Working on Abu Dhabi client business – predominantly government entities. Clients include Mubadala (Abu Dhabi sovereign wealth fund), ADNOC, Q Mobily, to name a few brands. Creative and team skills development. Initiating new ways of working/collaborating.

Lead Designer at WPP Open

July 1, 2024 - January 1, 2025

Lead Designer working with the WPP Open team. Creating WPP agencies landing pages and client workspaces.

Creative Director at The Hanging House

January 1, 2024 - May 31, 2024

Led a 12-member creative and tech activation team. Developed campaigns for TikTok, NBA, BMW. Focused on team mentorship and creative growth.

Creative Director at Receptional

May 1, 2021 - October 1, 2023

Successfully pitched and secured in 2022: Clarion Events, iGB Live. Netwealth and Investment Mastery. Led the development of a new digital creative team to complement the existing agency strengths in paid media, search and social advertising, content marketing, digital PR, and outreach. Specializing in iGaming, Finance, and Child Care sectors.

Group ECD at Geometry/Ogilvy

September 1, 2018 - March 1, 2020

Pitched and won: TEVA & STADA Pharma, Graphisoft, K&H Bank, WestEnd shopping center. Creative custodian, mentoring and inspiring the creative team of 17. Working closely with the strategic team, account directors and the group MD. Restructuring the creative team with the focus on digital and social. Hold creative trainings for the creative and account teams. Won Hipnozis, Lollipop, and Golden blade, Cresta, Creative Pool awards.

Creative Director at Nudge

February 1, 2018 - September 1, 2018

Wrote and art directed film content for Golf in Dubai, STC and Gov Games. Created content for social media campaigns. Client facing role, writing, and presenting concepts.

Creative Director at Prisme

January 1, 2017 - February 1, 2018

Pitched and won clients such as Smart Dubai, Area 2071, RTA, Dubai Future Foundation, and Cadillac. Led a permanent team of 20+, focused on conceptual design and event content. Presented creative concepts in client-facing role.

ECD at M&C Saatchi

December 1, 2015 - January 1, 2017

Won Shell, BaByliss, Lipton, and Value Retail accounts. Led creative on Mashreq Bank. Produced digital content and social campaigns.

Creative Head at Imagination

October 1, 2014 - August 1, 2015

Won Land Rover regional experiential campaign. Led creative team of 3; Regional lead on Shell with London HQ coordination.

Regional Creative Director at Geometry Global

March 1, 2014 - October 1, 2014

Won Infinity FX60 regional launch. Member of Global Creative Council. Led Dubai to become Geometry’s #1 global creative office.

Regional Creative Director at OgilvyAction

January 1, 2011 - March 1, 2014

Pitched and won Coca-Cola (regional and global shopper marketing projects), BAT, Audi, Reebok, Abbott Pharmaceuticals, Rothman’s, VW, ABC Department Store and Transmed. Inspiring and educating the regional creative and client servicing team. Running regional activation workshops with creative team members and clients. Leading on regional pitches for both Ogilvy and OgilvyAction. Dealing directly with clients from initial chemistry meetings through to creative and strategic presentations. Global creative council member. Led OgilvyAction number 1 creative office in the world. Winning Cannes Lions, D&AD, Clio, One Show, LIA, EFFIES, Epica, ADC Germany, WPPed Cream, Best of Ogilvy, Dubai Lynx.

Creative Director at OgilvyAction

June 1, 2007 - January 1, 2011

Pitched and won; BAT, GSK, Unilever, Heineken, Tiger Beer, Strongbow, Budweiser, Kraft, STC, Kotex, Snickers, M&Ms. Recruited to start up the OgilvyAction office in Dubai as the creative counterpart of a 2-man team. Launched OgilvyAction in Dubai January 2008. We grew the team from 2 to a staff of 40 in just under 3 years, with a business turnover of over 5 million USD in Dubai. Winning 25 clients. OgilvyAction was the number 1 creative and effective brand activation agency throughout the MENA region. Under my leadership, the Dubai office was voted the Number 1 creative office in the EMEA region. Pitched and won: the launch of Pond’s for Unilever throughout the GCC which resulted in 2 Gold Effie’s in 2009. Winning two Grand Prix, two Golds at the Dubai Lynx.

Freelance at Creative Director

January 1, 2000 - June 1, 2007

Worked with 40+ agencies in London including Momentum Worldwide, Space, Elvis, Billington Cartmell, Dynamo, Hicklin Slade, Carbon and Osmosis. Delivered campaigns for Smirnoff, Adidas, McDonald’s, Alpro, Coca-Cola and many others.