I’m a Senior Content Engineer and Content Strategist with 4+ years of experience building end-to-end content systems for DTC and SaaS brands. I own the full content lifecycle—research, production, distribution, performance analysis, and iteration—turning complex product ideas into high-performing SEO, editorial, lifecycle, email, landing page, and campaign content. I’m especially focused on compounding results: I’ve built workflows that produce 20–30 content assets per month, increased organic traffic by 38%, improved conversion rate by 22%, and reduced content turnaround time by 40% using AI-assisted production (ChatGPT and Claude). I also collaborate closely with founders, product teams, and growth leaders to translate positioning and customer problems into consistent messaging and scalable content engines.…

Oreoluwa Tabitha O

I’m a Senior Content Engineer and Content Strategist with 4+ years of experience building end-to-end content systems for DTC and SaaS brands. I own the full content lifecycle—research, production, distribution, performance analysis, and iteration—turning complex product ideas into high-performing SEO, editorial, lifecycle, email, landing page, and campaign content. I’m especially focused on compounding results: I’ve built workflows that produce 20–30 content assets per month, increased organic traffic by 38%, improved conversion rate by 22%, and reduced content turnaround time by 40% using AI-assisted production (ChatGPT and Claude). I also collaborate closely with founders, product teams, and growth leaders to translate positioning and customer problems into consistent messaging and scalable content engines.…

Available to hire

I’m a Senior Content Engineer and Content Strategist with 4+ years of experience building end-to-end content systems for DTC and SaaS brands. I own the full content lifecycle—research, production, distribution, performance analysis, and iteration—turning complex product ideas into high-performing SEO, editorial, lifecycle, email, landing page, and campaign content.

I’m especially focused on compounding results: I’ve built workflows that produce 20–30 content assets per month, increased organic traffic by 38%, improved conversion rate by 22%, and reduced content turnaround time by 40% using AI-assisted production (ChatGPT and Claude). I also collaborate closely with founders, product teams, and growth leaders to translate positioning and customer problems into consistent messaging and scalable content engines.

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Language

English
Fluent
Yoruba
Fluent
Portuguese
Advanced

Work Experience

Content Engineering & Strategy Lead at The Brand Saga Series
January 1, 2025 - January 1, 2026
Built and scaled end-to-end content and brand systems across 45+ brands, owning strategy, research, editorial planning, production, messaging, and creative execution. Developed complete content systems spanning SEO blogs, email flows, landing pages, campaign content, and product-led content. Created 12-week editorial calendars and 50+ topic clusters per brand, connecting content topics to audience needs, positioning, and business objectives. Developed brand voice frameworks and messaging hierarchies to keep content consistent across channels. Conducted audience, category, competitor, and customer research to uncover content opportunities and craft relevant editorial angles. Produced long-form educational and product-led content designed to move audiences from awareness to consideration, adapting strategy and production systems across fashion, beauty, wellness, and food categories. Managed projects from initial research and strategic direction through writing, creative development, prod
Copywriter at Bloom & Rise Wellness
January 12, 2023 - September 9, 2024
- Wrote high-performing email newsletters that increased open rates by 35% and boosted sales for new product launches. - Created story-driven blog content on gut health, self-care, and nutrition that positioned the brand as a trusted thought leader. - Developed customer journey email flows (welcome, nurture, and reactivation) to build loyalty and retention.
Content & Script Strategist
January 1, 2023 - January 1, 2025
Researched and developed 8–12 minute long-form video content structured around audience interest, retention, and platform performance. Transformed complex topics into accessible content by using research-led structure and narrative techniques such as hooks, tension, and payoff. Developed content angles and story structures based on audience needs and intended platform. Collaborated with creators and educators to align content with audience expectations and performance objectives.
Content & Email Strategist at Elara Beauty Co.
May 19, 2022 - December 6, 2022
- Crafted weekly email campaigns with storytelling hooks that drove a 20% increase in repeat purchases. - Wrote social media content calendars with engaging captions that strengthened brand voice and grew audience interaction. -Partnered with the design team to align copy with brand visuals for product launches and seasonal promotions.
Email Marketing Copywriter at Ember Foods
August 4, 2021 - September 30, 2022
- Designed and wrote launch campaigns for new product lines, driving a successful sell-out in the first week. - Created seasonal email promos with witty subject lines that boosted CTR by 25%. -Researched audience insights to deliver customer-first storytelling in every campaign.
Freelance Fiction & Brand Story Writer at Freelance
June 10, 2021 - Present
- Ghostwrote short stories, novellas, and ebooks for clients on platforms like Fiverr and Upwork. - Built fictional brand sagas that blended storytelling and marketing for creative entrepreneurs. -Produced compelling brand stories that helped small businesses differentiate themselves in crowded markets.
Content Engineer & Strategist at Freelance DTC & SaaS Brands
January 1, 2021 - Present
Owned end-to-end content engines across multiple DTC and SaaS accounts, aligning strategy to acquisition, activation, conversion, and retention. Increased organic traffic by 38% across three client accounts within six months through SEO strategy, planning, keyword-focused topic clusters, and ongoing optimization. Built editorial systems to publish 20–30 assets monthly across blog, email, and campaign channels. Improved conversion rate by 22% by identifying messaging/content gaps across the customer journey and optimizing landing and onboarding flows. Increased email engagement by 27% via audience segmentation, lifecycle mapping, behavior-based messaging, and targeted content. Designed onboarding and email sequences that reduced early-stage churn by 18%, built re-engagement campaigns recovering 30%+ of dormant users, and created repurposing/distribution workflows to maximize value of each asset. Partnered with founders, product, and growth to translate product positioning and go-to-ma

Education

Bachelor of Arts at Lagos State University
September 2, 2021 - September 3, 2024
B. A. at Lagos State University
January 11, 2030 - September 18, 2026

Qualifications

HubSpot Content Marketing
January 11, 2030 - September 18, 2026
Fundamentals of Digital Marketing
January 11, 2030 - September 18, 2026
Content Marketing Fundamentals | SEMrush Academy
January 11, 2030 - September 18, 2026
The Art of Brand Storytelling | Mastering Copywriting
January 11, 2030 - September 18, 2026

Industry Experience

Other, Consumer Goods, Financial Services, Media & Entertainment, Software & Internet
    Aureva Skincare Brand Presentation
    Aureva is a modern skincare brand built around the idea of renewal and everyday luxury. They needed a brand presentation that clearly defined their identity, voice, and messaging—something that could guide their marketing while inspiring trust and emotional connection with customers. My Contribution: Wrote the brand story and positioning statement, highlighting Aureva’s focus on self-care, clean beauty, and empowerment. Defined tone of voice guidelines to ensure all messaging felt modern, relatable, and aspirational. Created taglines, messaging pillars, and sample product copy to demonstrate consistency across packaging, ads, and digital channels. Designed a strategic, visually structured presentation that could serve as both an internal playbook and external brand showcase. Result: A brand presentation that captured Aureva’s essence; fresh, empowering, and memorable, giving the brand clarity and confidence as it grows in the competitive beauty space.…
    Maple & Mug Brand Presentation
    Maple & Mug is a cozy, community-driven coffee shop that wanted a brand identity as warm and welcoming as their space. The goal was to create a brand presentation that not only captured their story but also gave them a clear, consistent voice to use across menus, social media, and customer experiences. My Contribution: -Developed a brand story and positioning that emphasized comfort, connection, and everyday rituals. Defined brand values and voice guidelines to ensure messaging felt authentic and consistent. Crafted taglines, messaging pillars, and sample copy to show how the brand could show up across touchpoints. -Structured the presentation in a way that was both strategic and visually inspiring, making it easy for the team to use as a brand guide. Result: A complete brand presentation that gave Maple & Mug a clear identity rooted in warmth and storytelling, helping them build a stronger emotional connection with their community.…
    Solmé Email Ad
    Solme, a beauty and wellness brand, was preparing to launch their new products and needed an email ad that went beyond a basic announcement. The goal was to engage their audience, spark interest, and drive measurable clicks. My Role: -Developed a subject line optimized for opens without relying on clickbait. Wrote clear, benefit-driven copy that highlighted product value while staying true to Solme’s brand voice. Structured the content for an intuitive flow, leading readers naturally to the call-to-action. Results: The campaign outperformed their previous benchmark with a 28% higher click-through rate and helped the Glow Elixir achieve its first-week sales target ahead of schedule.…