- Social Media Manager
Rochelle Anne Nillo Buyan
- Wellington Centre, New Zealand
- 1 project
I am a creative strategist with over 3 years of experience managing Instagram-first campaigns and more than 7 years in brand communications.
About
I am a creative strategist with over 3 years of experience managing Instagram-first campaigns and more than 7 years in brand communications. I enjoy helping businesses grow online by crafting fun, elegant, and engaging content that fosters community and brand awareness. My expertise includes content planning, analytics, influencer collaboration, and client communications.
Throughout my career, I have supported digital campaigns with social media scheduling, content creation, and engagement monitoring while providing insightful market research. I have partnered with influencers and content creators to align brand voice with audience expectations and collaborated closely with designers to produce on-brand visuals and campaigns.
- Joined August 2025
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
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Projects · 1
Work experience
Supported digital campaigns through social media scheduling, content creation, and engagement monitoring. Conducted market research to provide insights for campaign optimization. Contributed to special projects such as content testing and event support. Partnered with influencers and content creators to ensure campaigns aligned with brand voice and audience expectations. Maintained content sourcing pipelines to meet brand engagement goals.
Managed Instagram, Facebook, and blog content to increase brand awareness with daily posts and audience engagement. Developed content strategies aligned with the brand's playful, approachable, and creative voice. Collaborated with designers and content creators to produce visuals and campaigns consistent with the brand. Orchestrated email and social campaigns that boosted engagement and conversions.
Built foundational skills in client communication, data analysis, and process management. Developed strong capabilities relevant to social media engagement and brand storytelling through multiple roles between 2014 and 2020.
Education
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