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I'm Rochella Providence, a creative and data-driven Communication Strategist, Marketer, and Copywriter who builds high-growth marketing systems for startups. I excel at brand storytelling, community building, and performance marketing, using social media management and content creation to drive measurable user acquisition and revenue. I've supported go-to-market planning for hardware mobility products, aligning launch messaging with manufacturing and fulfillment timelines, and I design marketing plans for employee engagement. Based in Brooklyn, I love turning insights into engaging campaigns that resonate with people.…I'm Rochella Providence, a creative and data-driven Communication Strategist, Marketer, and Copywriter who builds high-growth marketing systems for startups. I excel at brand storytelling, community building, and performance marketing, using social media management and content creation to drive measurable user acquisition and revenue. I've supported go-to-market planning for hardware mobility products, aligning launch messaging with manufacturing and fulfillment timelines, and I design marketing plans for employee engagement. Based in Brooklyn, I love turning insights into engaging campaigns that resonate with people.

Rochella Providence

Performance Marketer, Growth Marketer, Marketing Strategist, +5

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I'm Rochella Providence, a creative and data-driven Communication Strategist, Marketer, and Copywriter who builds high-growth marketing systems for startups. I excel at brand storytelling, community building, and performance marketing, using social media management and content creation to drive measurable user acquisition and revenue. I've supported go-to-market planning for hardware mobility products, aligning launch messaging with manufacturing and fulfillment timelines, and I design marketing plans for employee engagement. Based in Brooklyn, I love turning insights into engaging campaigns that resonate with people.…I'm Rochella Providence, a creative and data-driven Communication Strategist, Marketer, and Copywriter who builds high-growth marketing systems for startups. I excel at brand storytelling, community building, and performance marketing, using social media management and content creation to drive measurable user acquisition and revenue. I've supported go-to-market planning for hardware mobility products, aligning launch messaging with manufacturing and fulfillment timelines, and I design marketing plans for employee engagement. Based in Brooklyn, I love turning insights into engaging campaigns that resonate with people.

Available to hire

I’m Rochella Providence, a creative and data-driven Communication Strategist, Marketer, and Copywriter who builds high-growth marketing systems for startups. I excel at brand storytelling, community building, and performance marketing, using social media management and content creation to drive measurable user acquisition and revenue.

I’ve supported go-to-market planning for hardware mobility products, aligning launch messaging with manufacturing and fulfillment timelines, and I design marketing plans for employee engagement. Based in Brooklyn, I love turning insights into engaging campaigns that resonate with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketer at Freelance / Multiple clients including She Freelances, Word Toni c, KINAI, Optimatik, Better Me, Financially Awake ned LLC, The Creative Copywriter, Freelancer Magazine

January 1, 2021 - Present

Delivered high-converting email campaigns, sales funnels, and web copy for tech, finance, and coaching clients; specialized in audience segmentation and personalization; focused on non-salesy promotional writing that blends empathy, storytelling, and precision to generate conversions; built repeat business with founders and executives by positioning offers in competitive markets using effective copywriting and nurture sequences.

Marketing Lead & Growth Strategist at KINAI

December 31, 2025 - October 21, 2025

Directed multi-channel growth strategy (TikTok, LinkedIn, email marketing platforms, influencer campaigns), driving user acquisition in the U.S.; built founder-driven content engine (Founder Signals) with 100+ ghostwritten posts expanding reach beyond Europe; designed retention-focused onboarding flows using Customer.io, boosting email open rates to 24-40% and guiding users toward core app behaviors; led TikTok influencer sprint (4 creators, 50+ videos) with structured reporting to boost brand visibility; collaborated with founders to shape messaging on trust, privacy, and human-centered AI.

Editorial Lead & Growth Marketer at Vybe

December 31, 2024 - October 21, 2025

Managed editorial strategy and brand voice; oversaw content calendar and cross-channel distribution; conducted user research and analytics-driven optimization to refine messaging and increase engagement; partnered with leadership to test campaigns that improved retention and community participation through effective email marketing platforms and audience segmentation.

Marketing Agent at TFCornerstone

December 31, 2023 - October 21, 2025

Directed email campaigns and client communication using MailChimp, improving engagement across affordable housing programs; conducted financial and market analysis to inform messaging strategies while ensuring CAN-SPAM compliance.

Community Manager at Clip.bike

January 1, 2019 - Present

Built and nurtured an early cycling tech community, driving product adoption through grassroots engagement and effective copywriting; implemented user feedback loops that informed product roadmap and improved community retention.

Performance Marketer at Freelance

July 1, 2025 - November 26, 2025

Delivered high-converting email campaigns, sales funnels, and web copy for tech, finance, and coaching clients, leveraging expertise in digital marketing and content creation. Translated technical product information and customer feedback into clear, compelling marketing content, improving user education and supporting readiness for production scale-up through effective campaign performance analysis. Specialized in non-salesy promotional writing, blending empathy, storytelling, and precision to generate conversions using advanced marketing campaigns strategies. Built repeat business with founders and executives by positioning offers in competitive markets, utilizing strong community engagement tactics.

Marketing & Communication Strategist at KIN AI (Remote)

July 31, 2025 - July 31, 2025

Directed multi-channel growth strategy (TikTok, LinkedIn, email, influencer campaigns), driving user acquisition in the U.S. through data-driven digital marketing initiatives. Built founder-driven content engine (“Founder Signals”), ghostwriting 100+ posts that expanded reach beyond Europe and generated thousands of impressions, showcasing expertise in content creation and social media management. Coordinated supply chain workflows and collaborated with product and operations teams to support go-to-market planning for a hardware mobility product, aligning launch messaging with manufacturing and fulfillment timelines using effective marketing campaigns. Designed retention-focused onboarding flows (Customer.io) that boosted email open rates to 24-40% and guided users toward core app behaviors (e.g., journaling 42 memories), informed by campaign performance analysis. Spearheaded TikTok influencer sprint (4 creators, 50+ videos), tracking engagement via structured reporting systems and

Editorial Lead & Growth Marketer at Vybe (Remote)

April 30, 2024 - April 30, 2024

Managed editorial strategy and brand voice, overseeing content calendar and cross-channel distribution with a focus on content creation and social media best practices. Conducted user research and analytics-driven optimization to refine messaging and increase engagement by double-digit percentages, utilizing campaign performance analysis. Partnered with leadership to test campaigns that improved retention and community participation, leveraging expertise in digital marketing and community engagement.

Marketing Agent at TF Cornerstone

December 31, 2022 - December 31, 2022

Directed email campaigns and client communication, improving engagement across affordable housing programs through strategic digital marketing and targeted content creation. Conducted financial and market analysis to inform messaging strategies, enhancing the effectiveness of marketing campaigns and supporting data-driven decisions.

Performance Marketer at Freelance, NY

July 1, 2025 - Present

Delivered high-converting email campaigns, sales funnels, and web copy for tech, finance, and coaching clients using content creation best practices. Translated technical product information and customer feedback into clear, compelling marketing content, improving user education and supporting readiness for production scale-up through effective copywriting. Specialized in non-salesy promotional writing, blending empathy, storytelling, and precision to generate conversions, leveraging storytelling techniques. Built repeat business with founders and executives by positioning offers in competitive markets through strategic brand messaging. Brands worked with: Word Tonic, KIN AI, Optimatik, BetterMe, Financially Awakened LLC, The Creative Copywriter, Freelancer Magazine.

Marketing & Communication Strategist at KIN AI (Remote)

May 1, 2024 - July 1, 2025

Directed multi-channel growth strategy across social media management (TikTok, LinkedIn), email marketing, and influencer campaigns, driving user acquisition in the U.S. Built founder-driven content engine (“Founder Signals”), ghostwriting 100+ posts optimized for reach and engagement, expanding visibility beyond Europe and generating thousands of impressions. Coordinated supply chain workflows and collaborated with product and operations teams to support go-to-market planning for a hardware mobility product, aligning launch messaging with manufacturing and fulfillment timelines using data-driven insights. Designed retention-focused onboarding flows (Customer.io) that boosted email open rates to 24-40% and guided users toward core app behaviors. Spearheaded TikTok influencer sprint (4 creators, 50+ videos).

Editorial Lead & Growth Marketer at Vybe (Remote)

January 1, 2023 - April 1, 2024

Managed editorial strategy and brand voice, overseeing content calendar and cross-channel distribution using content management systems. Conducted user research and analytics-driven optimization to refine messaging and increase engagement by double-digit percentages, leveraging data analysis. Partnered with leadership to test campaigns that improved retention and community participation, enhancing growth marketing initiatives.

Marketing Agent at TF Corners Tone, Park Avenue, NY

May 1, 2021 - December 1, 2022

Directed targeted email campaigns and client communication using CRM platforms, improving engagement across affordable housing programs. Conducted financial and market analysis to inform messaging strategies, leveraging market research techniques.