Rocío Martínez Serantes

Animated expressive characters for films and web content. Designed storyboards and visual assets for games and TV shows. Collaborated with art directors to maintain visual tone and color consistency

Designed and developed custom graphics and visual assets for Neven Group, an Irish company specializing in personalized products (t-shirts, mugs, caps). Created visual concepts and mockups for the company’s website, enhancing its brand identity and user appeal. Produced designs for customized apparel and accessories, ensuring each product aligned with client specifications and production requirements. Designed wedding invitations and stationery, combining digital illustration with refined print design. Operated and supervised sublimation and heat-press printing equipment, maintaining quality standards across production. Collaborated with the team to optimize workflow between design and fabrication stages.

Created expressive character animation for web-based narrative content. Contributed visual ideas during pre-production, including character acting sheets and style reference boards. Collaborated with other artists to maintain tone, color, and consistency across animated episodes. Tools: Photoshop, After Effects, Moho, and Toon Boom Harmony.