Available to hire
I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable.
Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together.
Highlights:
• Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally
• Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns
• Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch) ✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
French
Advanced
Work Experience
Social Media Coordinator at Isha Yoga Foundation, India
July 1, 2022 - September 5, 2025Managed over 10 social media channel managers and onboarded and trained new staff. Conducted marketing data analysis and strategy development to reach targets. Achieved a monthly reach of over 45 million views.
Social Media Content Strategist at Isha Yoga Foundation, India
May 1, 2023 - September 5, 2025Developed content strategies contributing to over 3 billion annual views. Used analytics and audience segmentation to optimize formats and targeting.
Operations Coordinator - Sadhguru Podcast at Sadhguru, Public Figure, India
January 1, 2023 - September 5, 2025Managed end-to-end podcast operations for one of India's top health and spiritual podcasts. Developed content strategies contributing to 3 billion+ annual views. Used analytic insights and audience segmentation to optimize targeting.
Content Manager & Marketing Strategist at Kaylo, UK
September 1, 2025 - September 5, 2025Repurposed and created over 25 online short-form courses boosting engagement and usability. Co-designed and implemented a marketing strategy aligning content, campaigns, and paid media with brand goals. Developed and launched YouTube and TikTok channel strategies generating early traction and virality.
Social Media Marketing Consultant at Sen Wellness Wellbeing Center, Sri Lanka
August 1, 2024 - September 5, 2025Audited Instagram presence and proposed improvements for structure, consistency, and brand alignment. Delivered a full social media strategy covering brand positioning, voice, visuals, and content pillars.
Integrative Nutrition Coach at Institute for Integrative Nutrition, New York
June 1, 2016 - PresentCoached clients on nutrition and wellness, following IIN program and holistic health practices.
Hormonal Health Coach at Institute for Integrative Nutrition, New York
June 1, 2018 - PresentCoached clients focusing on hormonal health, energy and balanced living.
Marketing Manager at Isha Yoga Foundation
July 1, 2022 - September 10, 2025Led a team of 10 regional managers to hit engagement & growth targets. Supported localization strategy generating 45M+ combined views.
Podcast Operations Manager at Sadhguru Podcast
January 1, 2023 - September 10, 2025End-to-end podcast operations for one of India's top health & spiritual podcasts. Managed production workflow and global publishing strategy.
Social Media Strategist at Sen Wellness Center
August 1, 2024 - September 10, 2025Audited Instagram presence and proposed improvements to structure, consistency and brand alignment. Delivered a full social media strategy (branding, voice, visuals, content pillars).
Marketing & Content Strategist at Kayla (UK, remote)
September 1, 2025 - September 10, 2025Developed & launched YouTube & TikTok channel strategies (content pillars + calendar), generating early traction & virality. Co-designed & implemented a marketing strategy process aligning content, campaigns & paid media with brand goals.
Social Media Coordinator at Isha Yoga Foundation
July 1, 2022 - October 12, 2025Lead a team of 10 regional managers to hit engagement and growth targets; supported localization strategy generating 45M+ combined views; conducted performance analysis to optimize content and increase reach
Social Media Content Strategist at Isha Yoga Foundation
May 1, 2023 - October 12, 2025Developed content strategies contributing to 3B+ annual views; used analytics & audience segmentation to optimize formats & targeting
Operations Coordinator at Sadhguru Podcast
January 1, 2023 - October 12, 2025End-to-end podcast operations; managed production workflow and global publishing strategies
Content Manager & Marketing Strategist at Kayla
September 1, 2025 - October 12, 2025Repurposed and created 25+ online, short-form courses; co-designed & implemented a marketing strategy process aligning content, campaigns & paid media with brand goals; developed YouTube & TikTok channel strategies (content pillars + calendar), generating early traction & virality
Social Media Marketing Consultant at Sen Wellness Centre
August 1, 2024 - October 12, 2025Audited Instagram presence and proposed improvements to structure, consistency & brand alignment; delivered a full social media strategy (branding positioning, voice, visuals, content pillars) for Sen Wellness Centre
Head of Marketing & Content Strategy at Isha Yoga Foundation, India
July 1, 2022 - July 1, 2022Led a team of 10 regional managers to hit engagement and growth targets; developed and executed content strategies; supported localization efforts; generated 45M+ combined views; aligned content, campaigns and paid media with brand goals.
Podcast Producer / Content & Podcast Operations Lead at Sadhguru Podcast (Isha Foundation project) India
January 1, 2023 - January 1, 2023Spearheaded end-to-end podcast operations for one of India's top health and spiritual podcasts; managed production workflows and global publishing strategies.
Content Marketing Strategist at Kaylo, UK (remote)
September 1, 2025 - September 1, 2025Repurposed and created 25+ online, short-form courses; co-designed and implemented a marketing strategy aligning content, campaigns and paid media with brand goals; developed and launched YouTube and TikTok channel strategies to generate early traction and virality.
Social Media & Content Strategy Lead at Sen Wellness Center, Sri Lanka (remote)
August 1, 2024 - August 1, 2024Audited Instagram presence and proposed improvements to structure, consistency and brand alignment; delivered full social media strategy including brand positioning, voice, visuals and content pillars.
Education
Bachelor of Science in International Hospitality Management at Zurich International School, Switzerland
January 1, 2010 - January 1, 2014International Baccalaureate at École Hôtelière de Lausanne, Switzerland
January 1, 2010 - January 1, 2012Bachelor of Science in International Hospitality Management at École hôtelière de Lausanne
January 11, 2030 - January 1, 2014Bachelor of Science in International Hospitality Management at École hôtelière de Lausanne
January 11, 2030 - January 1, 2014International Baccalaureate (IB) Diploma at Zurich International School, Switzerland
January 11, 2030 - January 1, 2012Bachelor of Science in International Hospitality Management at École hôtelière de Lausanne
January 1, 2010 - January 1, 2014International Baccalaureate Diploma at Zurich International School
January 11, 2030 - January 1, 2012Bachelor of Science in International Hospitality Management at École Hôtelière de Lausanne
January 11, 2030 - January 1, 2014Qualifications
Integrative Nutrition Coach
June 1, 2016 - September 5, 2025Hormonal Health Coach
June 1, 2018 - September 5, 2025Introduction to Traditional Chinese Medicine Food Therapy
February 1, 2018 - September 5, 2025Digital Marketing Strategy Pro
May 1, 2020 - September 5, 2025Digital Marketing Strategy Pro
May 1, 2020 - September 10, 2025HubSpot AI in Marketing
January 11, 2030 - September 10, 2025Meta Blueprint Ads
January 11, 2030 - September 10, 2025Herbal Academy Intermediate Herbal Course
June 1, 2024 - September 10, 2025IB Diploma
January 11, 2030 - January 1, 2012Bachelor of Science in International Hospitality Management
January 11, 2030 - January 1, 2014Industry Experience
Education, Healthcare, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Professional Services
· Scaled channel from 0 to 78K subscribers, 6M+ views
· Managed all content ops: SEO, analytics, thumbnails, editing
· Built engaged global audience around personal development content
· Content focused on holistic health, self-development, and natural medicine
Hire R. Perez Salas today
To get started post up your job and then invite R. Perez Salas to your job.