R. Perez Salas

Available to hire

I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands.

About

I’m a Marketing Strategist & Project Manager with 7+ years’ experience in content, operations, and digital growth for wellness and purpose-driven brands. My strength is bridging creative vision with the systems, processes, and teams that make it scalable.
Over the years, I’ve not only built campaigns, I’ve also grown departments, led cross-functional teams, and established workflows that allowed brands to scale sustainably. I thrive in fast-paced, international environments where clarity, collaboration, and creativity come together.
Highlights:
• Built and executed social strategies across YouTube, Instagram & Facebook, reaching millions globally
• Grew and managed teams, coordinating agencies and practitioners to deliver high-performing campaigns
• Designed processes and content structures that scaled platforms like Isha Foundation (3B+ annual views) and Kaylo (launching YouTube & TikTok channels from scratch) ✨ My sweet spot: leading projects and people & turning ideas into organized systems that fuel both growth and community connection.

  • Joined September 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • GermanIntermediate
  • FrenchAdvanced

Industry experience

  • Education
  • Healthcare
  • Media & Entertainment
  • Non-Profit Organization
  • Travel & Hospitality
  • Professional Services

Projects · 1

Work experience· 20 roles

Content Marketing Strategist · Kaylo, UK (remote)Sep 2025 – Sep 2025 · 1 mo

Repurposed and created 25+ online, short-form courses; co-designed and implemented a marketing strategy aligning content, campaigns and paid media with brand goals; developed and launched YouTube and TikTok channel strategies to generate early traction and virality.

Content Manager & Marketing Strategist · KaylaSep 2025 – Oct 2025 · 2 mos

Repurposed and created 25+ online, short-form courses; co-designed & implemented a marketing strategy process aligning content, campaigns & paid media with brand goals; developed YouTube & TikTok channel strategies (content pillars + calendar), generating early traction & virality

Marketing & Content Strategist · Kayla (UK, remote)Sep 2025 – Sep 2025 · 1 mo

Developed & launched YouTube & TikTok channel strategies (content pillars + calendar), generating early traction & virality. Co-designed & implemented a marketing strategy process aligning content, campaigns & paid media with brand goals.

Content Manager & Marketing Strategist · Kaylo, UKSep 2025 – Sep 2025 · 1 mo
Social Media & Content Strategy Lead · Sen Wellness Center, Sri Lanka (remote)Aug 2024 – Aug 2024 · 1 mo
Social Media Marketing Consultant · Sen Wellness CentreAug 2024 – Oct 2025 · 1 yr 3 mos
Social Media Strategist · Sen Wellness CenterAug 2024 – Sep 2025 · 1 yr 2 mos
Social Media Marketing Consultant · Sen Wellness Wellbeing Center, Sri LankaAug 2024 – Sep 2025 · 1 yr 2 mos

Education· 8

Bachelor of Science in International Hospitality Management · Zurich International School, Switzerland2010 – 2014
International Baccalaureate · École Hôtelière de Lausanne, Switzerland2010 – 2012
Bachelor of Science in International Hospitality Management · École hôtelière de Lausanne2030 – 2014
Bachelor of Science in International Hospitality Management · École hôtelière de Lausanne2030 – 2014

Certifications and awards· 10

Integrative Nutrition Coach2016 – 2025
Hormonal Health Coach2018 – 2025
Introduction to Traditional Chinese Medicine Food Therapy2018 – 2025
Digital Marketing Strategy Pro2020 – 2025

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