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Digital Marketing Executive with 5+ years experience delivering data-led campaigns across e-commerce and B2C environments. Strong track record of increasing website traffic, improving customer journeys, and supporting revenue growth through SEO, PPC, and multi-channel marketing. Experienced working cross-functionally with sales, customer service, and external agencies to optimise performance and deliver measurable business results. Strong understanding of Google Ads, Analytics, and CRM systems, with a focus on turning data insights into actionable growth strategies.…Digital Marketing Executive with 5+ years experience delivering data-led campaigns across e-commerce and B2C environments. Strong track record of increasing website traffic, improving customer journeys, and supporting revenue growth through SEO, PPC, and multi-channel marketing. Experienced working cross-functionally with sales, customer service, and external agencies to optimise performance and deliver measurable business results. Strong understanding of Google Ads, Analytics, and CRM systems, with a focus on turning data insights into actionable growth strategies.

Rodgers Banda

Brand Strategist, Growth Marketer, Product Marketer, +2

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Digital Marketing Executive with 5+ years experience delivering data-led campaigns across e-commerce and B2C environments. Strong track record of increasing website traffic, improving customer journeys, and supporting revenue growth through SEO, PPC, and multi-channel marketing. Experienced working cross-functionally with sales, customer service, and external agencies to optimise performance and deliver measurable business results. Strong understanding of Google Ads, Analytics, and CRM systems, with a focus on turning data insights into actionable growth strategies.…Digital Marketing Executive with 5+ years experience delivering data-led campaigns across e-commerce and B2C environments. Strong track record of increasing website traffic, improving customer journeys, and supporting revenue growth through SEO, PPC, and multi-channel marketing. Experienced working cross-functionally with sales, customer service, and external agencies to optimise performance and deliver measurable business results. Strong understanding of Google Ads, Analytics, and CRM systems, with a focus on turning data insights into actionable growth strategies.

Available to hire

Digital Marketing Executive with 5+ years experience delivering data-led campaigns across e-commerce and B2C
environments. Strong track record of increasing website traffic, improving customer journeys, and supporting
revenue growth through SEO, PPC, and multi-channel marketing.
Experienced working cross-functionally with sales, customer service, and external agencies to optimise performance
and deliver measurable business results. Strong understanding of Google Ads, Analytics, and CRM systems, with a
focus on turning data insights into actionable growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Executive at ALLTORQ

November 1, 2022 - February 1, 2026

Developed and executed multi-channel digital marketing strategies (email, PPC, LinkedIn), increasing website traffic by 20% and improving qualified lead generation. Implemented live chat functionality, boosting customer engagement 5x in 9 months. Established a data-driven marketing budget, optimized spend across campaigns and exhibitions to maximize ROI. Led data-backed market research and competitor analysis to identify growth opportunities and inform campaign strategy. Oversaw event planning and logistics, including stand bookings and liaising with event organisers.

Marketing Analyst at Whirlpool

March 1, 2021 - October 1, 2022

Contributed to a 3M revenue increase by optimizing the digital customer journey and leading improvements to the service booking experiences on Hotpoint, Indesit, and Whirlpool websites. Drove SEO and UX enhancements, improving session duration and conversion rates. Delivered data-driven insights to support continuous digital performance improvements.

Warehouse Associate at IKEA

April 1, 2019 - August 1, 2019

Managed stock control, order picking, and packing in a fast-paced, high-volume environment; improved operational efficiency through meticulous attention to detail and time management.

Camp Counselor In Training Director & Outdoor Educator at YMCA Camp (Chingachgook), USA

June 1, 2018 - September 1, 2018

Delivered leadership training programs and outdoor education activities for 50+ counselors-in-training. Supported development of core skills (communication, teamwork, decision-making) through group sessions and mentoring. Led wilderness expeditions and practical training exercises in a fast-paced, team-based environment; contributed to program engagement and retention, with measurable participant progression.