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Creative Content Creator with 7 years of international experience in crafting compelling visual narratives and executing data-driven content strategies. Proven ability to elevate brand awareness and engagement across diverse digital channels including social media, paid advertising, and email marketing. Expertise spans high-quality photography, videography, and post-production, combined with strong analytical capabilities for performance optimization. Recently relocated to San Francisco Bay Area with valid work authorization. Passionate about translating complex concepts into engaging, compliant content that resonates with target audiences in regulated industries.…Creative Content Creator with 7 years of international experience in crafting compelling visual narratives and executing data-driven content strategies. Proven ability to elevate brand awareness and engagement across diverse digital channels including social media, paid advertising, and email marketing. Expertise spans high-quality photography, videography, and post-production, combined with strong analytical capabilities for performance optimization. Recently relocated to San Francisco Bay Area with valid work authorization. Passionate about translating complex concepts into engaging, compliant content that resonates with target audiences in regulated industries.

Rodrigo Cavassoni

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Creative Content Creator with 7 years of international experience in crafting compelling visual narratives and executing data-driven content strategies. Proven ability to elevate brand awareness and engagement across diverse digital channels including social media, paid advertising, and email marketing. Expertise spans high-quality photography, videography, and post-production, combined with strong analytical capabilities for performance optimization. Recently relocated to San Francisco Bay Area with valid work authorization. Passionate about translating complex concepts into engaging, compliant content that resonates with target audiences in regulated industries.…Creative Content Creator with 7 years of international experience in crafting compelling visual narratives and executing data-driven content strategies. Proven ability to elevate brand awareness and engagement across diverse digital channels including social media, paid advertising, and email marketing. Expertise spans high-quality photography, videography, and post-production, combined with strong analytical capabilities for performance optimization. Recently relocated to San Francisco Bay Area with valid work authorization. Passionate about translating complex concepts into engaging, compliant content that resonates with target audiences in regulated industries.

Available to hire

Creative Content Creator with 7 years of international experience in crafting compelling visual narratives
and executing data-driven content strategies. Proven ability to elevate brand awareness and engagement
across diverse digital channels including social media, paid advertising, and email marketing. Expertise
spans high-quality photography, videography, and post-production, combined with strong analytical
capabilities for performance optimization. Recently relocated to San Francisco Bay Area with valid work
authorization. Passionate about translating complex concepts into engaging, compliant content that
resonates with target audiences in regulated industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Freelance Social Media Manager and Content Creator at CAVA

January 1, 2023 - November 19, 2025

Developed and executed comprehensive social media strategies for hospitality clients, achieving significant increases in Instagram engagement and brand visibility metrics. Led end-to-end visual content creation across organic campaigns, ensuring strict brand alignment and compliance with platform specifications. Drove multi-channel campaigns across social media, paid advertising, and email marketing. Managed content calendars and analytics dashboards to optimize campaign effectiveness and drive measurable results.

Marketing Specialist at ARARA

January 1, 2020 - January 1, 2020

Designed and executed multi-channel digital marketing campaigns for fashion collections, including Meta Ads, Google Ads, Email Marketing, and Mailchimp. Implemented systematic A/B testing to optimize campaign performance and conversion rates. Created compelling ad creatives including graphics and short-form videos, managing end-to-end content pipelines for multiple social media platforms.

Freelance Social Media Manager and Content Creator at Filtro de Barro

January 1, 2023 - January 1, 2023

Managed and grew social media presence for food and beverage clients, driving substantial engagement growth and follower acquisition through data-driven content strategies. Produced high-quality food photography and videography assets optimized for Instagram and broader digital marketing initiatives. Implemented creative campaign frameworks leveraging strategic partnerships to amplify brand storytelling and audience reach.

Production Analyst at Petrobras

January 1, 2015 - January 1, 2015

Cultivated strong organizational, analytical, and problem-solving skills in dynamic, high-pressure corporate environments, developing transferable skills for content production workflows.