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I'm a designer, brand builder, director, and artist—someone who sees the big picture but sweats the details (efficiently). I specialize in turning complex ideas into compelling realities, I deliver thoughtful, on-point creative at any scale. I love working hands-on to bring ideas to life in a collaborative environment. My approach blends strategic thinking with artistic intuition and patience. I'm often the person who 'gets it done' when all else fails— which apparently means I stay calm and focused under pressure. I believe the best creative work doesn't just look good—it feels honest and effortless. And that comes from continually learning and evolving from challenges thrown my way. You can view my work at westleydesign.com. Thank you - I look forward to connecting!…I'm a designer, brand builder, director, and artist—someone who sees the big picture but sweats the details (efficiently). I specialize in turning complex ideas into compelling realities, I deliver thoughtful, on-point creative at any scale. I love working hands-on to bring ideas to life in a collaborative environment. My approach blends strategic thinking with artistic intuition and patience. I'm often the person who 'gets it done' when all else fails— which apparently means I stay calm and focused under pressure. I believe the best creative work doesn't just look good—it feels honest and effortless. And that comes from continually learning and evolving from challenges thrown my way. You can view my work at westleydesign.com. Thank you - I look forward to connecting!

Rachel Roe Buck

Brand Designer, Art Director, Graphic Designer, +5

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I'm a designer, brand builder, director, and artist—someone who sees the big picture but sweats the details (efficiently). I specialize in turning complex ideas into compelling realities, I deliver thoughtful, on-point creative at any scale. I love working hands-on to bring ideas to life in a collaborative environment. My approach blends strategic thinking with artistic intuition and patience. I'm often the person who 'gets it done' when all else fails— which apparently means I stay calm and focused under pressure. I believe the best creative work doesn't just look good—it feels honest and effortless. And that comes from continually learning and evolving from challenges thrown my way. You can view my work at westleydesign.com. Thank you - I look forward to connecting!…I'm a designer, brand builder, director, and artist—someone who sees the big picture but sweats the details (efficiently). I specialize in turning complex ideas into compelling realities, I deliver thoughtful, on-point creative at any scale. I love working hands-on to bring ideas to life in a collaborative environment. My approach blends strategic thinking with artistic intuition and patience. I'm often the person who 'gets it done' when all else fails— which apparently means I stay calm and focused under pressure. I believe the best creative work doesn't just look good—it feels honest and effortless. And that comes from continually learning and evolving from challenges thrown my way. You can view my work at westleydesign.com. Thank you - I look forward to connecting!

Available to hire

I’m a designer, brand builder, director, and artist—someone who sees the big picture but sweats the details (efficiently). I specialize in turning complex ideas into compelling realities, I deliver thoughtful, on-point creative at any scale. I love working hands-on to bring ideas to life in a collaborative environment.

My approach blends strategic thinking with artistic intuition and patience. I’m often the person who ‘gets it done’ when all else fails— which apparently means I stay calm and focused under pressure. I believe the best creative work doesn’t just look good—it feels honest and effortless. And that comes from continually learning and evolving from challenges thrown my way.

You can view my work at westleydesign.com.

Thank you - I look forward to connecting!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Oxygen Experience

September 1, 2024 - October 9, 2025

Led a team of designers, writers and developers to uplevel learning experiences for large enterprise software companies. Designed and implemented a brand refresh to bring clarity and impact around marketing, learning and development capabilities. Supported visual style for external and internal cultural and brand communications. Directed marketing campaigns to maintain top-of-mind presence in a competitive space. Contributed creative insight, brand design and ongoing direction for marketing projects with local and international tech clients.

Head of Brand at Active Digital

December 1, 2023 - October 9, 2025

Supported creation of a new brand, cultural initiatives, brand education for leadership, and rollout of brand elements for a full-lifecycle consultancy. Created brand strategy presentations for executive buy-in. Provided creative direction for visual style for internal marketing teams and sales executives. Guided external and internal communications and campaigns to keep the brand top-of-mind in a competitive space. Contributed creative insight, brand design and direction for ongoing marketing projects with local and international tech clients. Sourced and collaborated with vendors to meet project objectives.

Owner, Creative Director, Designer at Westley Design

May 1, 2019 - Present

Provide strategic creative solutions in branding, marketing and experiential activations / events. Built a creative studio with scale delivering high-end strategic design for marketing. Upleveled visual style, led design and implementation for companies seeking to modernize their brand and stay on trend. Created event branding and managed creative execution of visuals for events and experiential activations (print, digital & motion assets). Led multimedia campaigns including print, web, digital, photo art direction, event collateral and client presentations. Collaborated with and managed designers, writers and creative industry professionals.

Associate Creative Director at AMP Agency

November 1, 2019 - October 9, 2025

Delivered innovative design, strategic concepts, and seamless execution for full-service experiential marketing. Managed creative team of internal and external designers, illustrators, photographers and video editors. Supported development of visual style and branding in print, interactive and experiential consumer marketing campaigns. Brand design for local, national and global brands, including research, ideation, moodboards, brand guides, collateral and templates. Planned and art-directed photoshoots (retail & brand focused) for images used in digital, social, print, video and advertising. Created internal and external communications including moodboards, presentations, annual reports, quarterly magazine publications, executive presentations, infographics, and brand marketing materials.

Head of Brand at Active Digital

December 1, 2023 - October 9, 2025

Supported creation of a new brand, cultural initiatives, brand education for leadership and rollout of brand elements for a full-lifecycle consultancy.

Creative Director at Oxygen Experience

September 30, 2024 - October 9, 2025

Supported creation and rollout of a refreshed brand to bring clarity and impact around marketing, learning and development capabilities. Led a team of designers, writers and developers to uplevel learning experiences for large enterprise software companies. Directed brand transformation for a local non-profit and supported visual style for external and internal communications. Guided marketing campaigns and ongoing projects for local and international tech clients.

Owner, Creative Director, Designer at Westley Design

May 1, 2019 - Present

Provide strategic creative solutions in branding, marketing and experiential activations. Built a design studio with scale, modernized visuals, and managed multimedia campaigns (print, web, digital & motion). Led event branding, client presentations and collaboration with designers, writers and industry professionals.

Associate Creative Director at AMP Agency

November 1, 2019 - October 9, 2025

Delivered innovative design, strategic concepts, and seamless execution for full-service experiential marketing campaigns. Managed creative teams, supported culture and company events, and developed visual styles and branding across print, interactive and experiential campaigns.

Head of Brand at Active Digital

August 1, 2021 - December 31, 2023

Supported creation of a new brand, cultural initiatives, brand education for leadership, and rollout of brand elements for a full-lifecycle consultancy. Created brand strategy presentations for executive buy-in; provided creative direction for visual style across internal marketing and sales, and supported external and internal cultural and brand communications. Directed marketing campaigns to stay top-of-mind in a competitive space. Contributed creative insight, brand design, and direction to ongoing marketing projects for local and international tech clients. Sourced and collaborated with vendors to meet project objectives.

Creative Director at Oxygen Experience

October 1, 2023 - September 30, 2024

Led a team of designers, writers, and developers to uplevel learning experiences for large enterprise software companies. Designed and implemented a refreshed brand to bring clarity and impact around marketing, learning and development capabilities. Directed visual style for external and internal cultural and brand communications. Led marketing campaigns to keep top of mind in a competitive space. Provided ongoing creative insight and brand direction for marketing projects with local and international tech clients. Coordinated with vendors to meet project objectives.

Associate Creative Director at AMP Agency

February 1, 2008 - November 30, 2019

Delivered innovative design, strategic concepts, and seamless execution for a full-service experiential marketing agency. Managed a creative team of internal and external designers, illustrators, photographers and video editors. Served on the leadership team and helped shape culture and company events. Supported development of visual style and branding across print, interactive and experiential campaigns for local, national and global brands. Included research, ideation, moodboards, brand guides, collateral and templates. Planned and art directed photoshoots for retail and brand-focused images used across digital, social, print, video and advertising. Created internal and external communications including moodboards, presentations, annual reports, quarterly magazines, executive presentations, infographics, and brand marketing materials.

Designer, Head of Brand at Active Digital

August 1, 2021 - December 1, 2023

Supported the creation and rollout of a comprehensive brand system for a full-lifecycle tech consultancy. Created company website, illustrations, and supporting design assets—including presentations and templates—for brand communications. Provided creative direction and design for marketing campaigns to strengthen brand visibility in a competitive market. Contributed brand design and direction for ongoing marketing projects with local and international tech clients.