Hi, I’m Betty — a freelance visual communication consultant, UI/UX designer and brand-focused creative with over 20 years of experience across design, branding, marketing, and cross-functional project leadership.
I help businesses create clear, effective, and professional digital and visual solutions that support both user experience and business goals. My work includes UI/UX design, website and landing page design, brand communication, presentation design, and digital visual materials that strengthen how a brand is seen and understood.
What sets me apart is the ability to combine strong visual design with business awareness and clear communication. I don’t only think about how things look — I also consider positioning, user clarity, customer perception, and how design can support growth.
Having worked across both Asian and Nordic contexts, I bring an international perspective, a high standard of execution, and a thoughtful approach to collaboration. I’m also expanding further into digital marketing, with a growing focus on helping brands improve their online presence, communication, and engagement.
I’m best suited for clients who value strong design, strategic thinking, and a reliable creative partner who can support both execution and long-term brand development.
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