I’m Rohan Reddy, a Brand Architect and Creative Director driven by the belief that great design is always human-first—calm, thoughtful, purposeful, and capable of transforming not just brands, but communities. Over 29 years at the forefront of design and creative strategy, I have helped organizations, startups, and impact initiatives find visual identities that resonate deeply and inspire positive change. My passion lies in the intersection of mindful creativity and practical execution. I have built brand experiences for the wellness, education, and creative industries, balancing minimal, tranquil aesthetics with a spark of engaging originality. For me, design isn’t just a discipline—it’s a meditative practice in itself: listening closely to a project’s vision, then translating its values into visual stories that feel comforting, accessible, and uplifting. Across my career, I have: Orchestrated award-winning rebrands for major institutions and purpose-driven ventures—including fast, high-impact brand and VI work for the Nelson Mandela Foundation and fresh, holistic brand launches for learning and wellness organizations. Developed visual toolkits and guidelines that consistently express calmness, creativity, and approachability across every touchpoint—from digital assets to in-person workshops and community programs. Led and mentored diverse creative teams across Africa and internationally, always emphasizing empathy, connection, and the fusion of spiritual insight with contemporary design systems. I am highly skilled in logo and identity design, Adobe Creative Suite, and building brand guidelines that nurture clarity, consistency, and audience trust across both digital and print. My approach is deeply collaborative—I love working closely with founders and changemakers who, like me, value mindful impact and care in every detail. Let’s create visuals that not only look beautiful, but also feel good—inviting calm, sparking creativity, and supporting your mission to spread mindful upcycling in schools, workplaces, and communities. Portfolio: More of my work and background can be found at _Website not available. Sign in: https://www.twine.net/signup_ I look forward to the possibility of collaborating and helping your project grow from its very first spark.

Rohan Reddy

I’m Rohan Reddy, a Brand Architect and Creative Director driven by the belief that great design is always human-first—calm, thoughtful, purposeful, and capable of transforming not just brands, but communities. Over 29 years at the forefront of design and creative strategy, I have helped organizations, startups, and impact initiatives find visual identities that resonate deeply and inspire positive change. My passion lies in the intersection of mindful creativity and practical execution. I have built brand experiences for the wellness, education, and creative industries, balancing minimal, tranquil aesthetics with a spark of engaging originality. For me, design isn’t just a discipline—it’s a meditative practice in itself: listening closely to a project’s vision, then translating its values into visual stories that feel comforting, accessible, and uplifting. Across my career, I have: Orchestrated award-winning rebrands for major institutions and purpose-driven ventures—including fast, high-impact brand and VI work for the Nelson Mandela Foundation and fresh, holistic brand launches for learning and wellness organizations. Developed visual toolkits and guidelines that consistently express calmness, creativity, and approachability across every touchpoint—from digital assets to in-person workshops and community programs. Led and mentored diverse creative teams across Africa and internationally, always emphasizing empathy, connection, and the fusion of spiritual insight with contemporary design systems. I am highly skilled in logo and identity design, Adobe Creative Suite, and building brand guidelines that nurture clarity, consistency, and audience trust across both digital and print. My approach is deeply collaborative—I love working closely with founders and changemakers who, like me, value mindful impact and care in every detail. Let’s create visuals that not only look beautiful, but also feel good—inviting calm, sparking creativity, and supporting your mission to spread mindful upcycling in schools, workplaces, and communities. Portfolio: More of my work and background can be found at _Website not available. Sign in: https://www.twine.net/signup_ I look forward to the possibility of collaborating and helping your project grow from its very first spark.

Available to hire

I’m Rohan Reddy, a Brand Architect and Creative Director driven by the belief that great design is always human-first—calm, thoughtful, purposeful, and capable of transforming not just brands, but communities. Over 29 years at the forefront of design and creative strategy, I have helped organizations, startups, and impact initiatives find visual identities that resonate deeply and inspire positive change.

My passion lies in the intersection of mindful creativity and practical execution. I have built brand experiences for the wellness, education, and creative industries, balancing minimal, tranquil aesthetics with a spark of engaging originality. For me, design isn’t just a discipline—it’s a meditative practice in itself: listening closely to a project’s vision, then translating its values into visual stories that feel comforting, accessible, and uplifting.

Across my career, I have:

Orchestrated award-winning rebrands for major institutions and purpose-driven ventures—including fast, high-impact brand and VI work for the Nelson Mandela Foundation and fresh, holistic brand launches for learning and wellness organizations.

Developed visual toolkits and guidelines that consistently express calmness, creativity, and approachability across every touchpoint—from digital assets to in-person workshops and community programs.

Led and mentored diverse creative teams across Africa and internationally, always emphasizing empathy, connection, and the fusion of spiritual insight with contemporary design systems.

I am highly skilled in logo and identity design, Adobe Creative Suite, and building brand guidelines that nurture clarity, consistency, and audience trust across both digital and print. My approach is deeply collaborative—I love working closely with founders and changemakers who, like me, value mindful impact and care in every detail.

Let’s create visuals that not only look beautiful, but also feel good—inviting calm, sparking creativity, and supporting your mission to spread mindful upcycling in schools, workplaces, and communities.

Portfolio:
More of my work and background can be found at Website not available. Sign in: https://www.twine.net/signup I look forward to the possibility of collaborating and helping your project grow from its very first spark.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Co-Founder & Fractional Chief Creative Officer at Meridian Creative
January 1, 2025 - Present
Delivered brand transformation through strategy, creative, intelligence, and production, operating lean, integrated, and outcomes-focused for high-growth clients. Meridian Creative is born from an ethos of Sacred Geometry that merges dualities into a single oneness called the “Source Of The Brand Truth”. Designed AI-supported creative workflows and modular brand systems to accelerate toolkit deployment and shorten time-to-value across channels for clients like Nedbank, Pick n Pay, and the Nelson Mandela Foundation.
Co-Founder & Fractional Chief Marketing Officer at Backchat
January 1, 2023 - Present
Co-founded an African AI startup; designed MVP, brand identity, and UI/UX and launched GTM in under 3 months, then transitioned to advisory to drive strategy and product innovation. Provided AI adoption guidance for marketing workflows (prompt engineering, agentic patterns, and context/content pipelines) to seed-stage startups and enterprise teams.
Executive Creative Director at Studio One Toyota, Publicis Groupe Africa
May 1, 2024 - September 5, 2025
Led 19+ creatives across TTL campaigns for Toyota, Hino, Insurance, Automark, and Aftersales; contributed to Toyota SA’s best sales year since 2007 and record 26.8% market share in 2023. Delivered award-winning and KPI-beating work for Toyota Motors, Toyota GR Racing, Toyota Dakar, and service divisions through data-grounded creative, rapid iteration, and close integration with client stakeholders.
Executive Creative Director at FCB & McCann African Networks, IPG
December 1, 2022 - September 5, 2025
Provided creative oversight for 40+ agencies/affiliates across EMEA; shipped pan-African toolkits and multi-market playbooks for Absa, Unilever, USAID, and Beko. Acted as brand custodian with global teams to ensure consistency, localization fidelity, and measurable uplift in executional quality across markets.
Executive Creative Director at FCB Connect/FCB Africa
February 1, 2020 - September 5, 2025
Led Absa ARO and Barclays Africa transition; orchestrated toolkits and campaigns for nine African markets culminating in the 2020 Absa launch — Africa’s largest bank rebrand. Served as creative custodian, aligning agencies and partners across markets to de-risk deployment timelines and protect brand integrity end-to-end.
Head of Art & Design at OF YT
January 1, 2018 - September 5, 2025
Directed art, design, and campaigns for KIA, Prudential, Airbnb, and Jack Daniel’s; co-created Prudential’s acclaimed “Forest Man of India” campaign and served as stills photographer with Asif Kapadia. Shipped high-visibility brand work on compressed timelines through strong creative ops, nimble production, and cross-disciplinary collaboration.
Executive Creative Director at Roots 255, Tanzania
December 1, 2015 - September 5, 2025
Led 20+ creatives; created Tigo “Tumefika” TTL platform whose brand idea remained in-market years later, and mentored emerging East African talent into leadership roles. Led work for AB-InBev Tanzania, and JTI Group Tanzania. Responsible for the TBL Group (Tanzania Breweries Ltd) corporate identity rebrand, logo systems, brand-book and annual report.
MTN Regional/Group Creative Director at MetropolitanRepublic
January 1, 2013 - September 5, 2025
Drove multi-country retail and brand for MTN across SA, Uganda, Rwanda, and South Sudan; supported 2010 FIFA World Cup sponsorship rollout and built scalable retail systems. Established two of SA’s most effective telco retail advertising operations (MTN at MetropolitanRepublic; Cell C at Ogilvy Johannesburg).
Creative Director & Group Head at Ogilvy Johannesburg, The Jupiter Drawing Room, DDB
January 1, 2007 - September 5, 2025
Led integrated work for AB-InBev, Cell C, DStv/Multichoice, Amstel, Sun International, Nedbank, British American Tobacco, Total, VISA, with brand architecture and multi-channel campaign orchestration.

Education

National Diploma in Graphic Design (Distinction) at Durban University of Technology
January 1, 1993 - September 5, 2025
Foundations of Blockchain Technology (Distinction) at Emurgo Academy
January 1, 2021 - September 5, 2025
Perplexity AI Business Fellowship at Perplexity AI
January 1, 2025 - September 5, 2025

Qualifications

National Diploma in Graphic Design (Distinction)
January 1, 1993 - September 5, 2025
Foundations of Blockchain Technology (Distinction)
January 1, 2021 - September 5, 2025
Perplexity AI Business Fellowship
January 1, 2025 - September 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Telecommunications, Financial Services, Software & Internet, Education, Manufacturing, Healthcare, Consumer Goods, Travel & Hospitality, Computers & Electronics, Non-Profit Organization