Rohan Sehgal

Head of Marketing at Independent Consulting Practice

Independent CMO practice focusing on early-stage brands; partnered with clients to craft distinctive brand positioning, build GTM playbooks, launch digital platforms, and scale growth. Designed and executed full-funnel marketing strategies including performance marketing, digital campaigns, PR initiatives, and event marketing. Improved brand visibility by 25% and web traffic by 40% through targeted SEO, Google Ads, and LinkedIn campaigns. Generated INR 4 Crore in attributed revenue through go-to-market campaigns and 10+ qualified SQL conversions. Built strategic partnerships with global players and expanded the client base by 35%. Leveraged Google Analytics 4, AI tools for campaign optimization and analytics dashboards.

Head of Marketing at Purple Quarter

Led the overall 360° marketing function, reporting to the CEO; owned strategy, GTM, brand building, demand generation, and lead generation. Designed and executed comprehensive full-funnel marketing strategies and initiatives, including PR and event marketing; increased brand visibility and web traffic through targeted SEO and PPC campaigns; generated INR 4 Crore in revenue through GTM initiatives; established partnerships with global industry players; grew the client base and qualified pipeline.

Director - Marketing & Consumer Research at MediBuddy

Led end-to-end rebranding from DocsApp to MediBuddy, developing brand architecture, visuals, and a comprehensive communications strategy. Increased brand awareness from 19% to 75% within 12 months and contributed to 3.5X revenue growth, scaling revenue from INR 100 Crores to INR 350 Crores through effective GTM. Directed celebrity endorsement campaigns (Amitabh Bachchan) for 'Unlimited Doctor Consultations,' driving PR value and engagement. Optimized paid media across Meta, Google, and programmatic channels to achieve 1.2x ROAS and reduce CAC by 12%, with a 30% improvement in PPC efficiency. Led influencer marketing programs and enterprise client campaigns with TCS and Accenture.

Senior Manager - Marketing Effectiveness at NEPA India

Delivered ROI-focused strategic advisory to marquee brands across sectors (Maruti, Nestlé, Google, Airtel, Savn, Dabur, Facebook, Vivo, Philips, Time Internet). Led campaign launch and measurement strategies for major product launches (AirTel Xstream, Google NBU, Saavn). Worked with marketing leadership to optimize multi-channel media investments across digital, TV, and retail; drove growth for the North division with over INR 500K in annual revenue and 26% YoY growth.

Senior Manager - Brands at Blogworks

Led strategic client relationships and digital storytelling initiatives for enterprise accounts (Harley-Davidson, Mahindra Rise, Sennheiser, Marks & Spencer). Managed branding and marketing programs to drive client growth and visibility.

Associate at Celeste XPTech

Led branding partnerships, marketing campaign design, and retail activations across North India, increasing market presence and customer engagement.

Fractional CMO at Independent Consulting Practice

Independent consulting practice focusing on strategic marketing leadership, GTM strategy, brand building, and multi-channel demand generation for early-stage brands. Led end-to-end marketing function, including GTM playbooks, digital platforms, and growth initiatives to convert ideas into credible, high-visibility businesses. Also guided end-to-end GTM execution for clients such as Urban Petal and Sketch.ai, building brand identity, websites, and multi-channel campaigns to drive early adoption and revenue growth.

Head of Marketing at Purple Quarter

Led the overall 360° marketing function, reporting to the CEO, with ownership of strategy, GTM, brand building, demand generation, and lead generation. Designed and executed comprehensive full-funnel marketing strategies spanning performance marketing, digital campaigns, PR initiatives, and event marketing. Increased brand visibility by 25%, drove 40% growth in website traffic through SEO, Google Ads, and LinkedIn ads. Generated INR 4 Crores in attributed revenue through targeted go-to-market campaigns, resulting in 10+ qualified SQL conversions. Built strategic partnerships with global industry players such as Tech Sparks, Gitex Dubai FinTech Summit, and Dubai Chamber of Commerce. Achieved 20% increase in qualified lead generation and expanded client base by 35% through focused demand generation campaigns.

Director - Marketing & Consumer Research at MediBuddy

Led end-to-end brand transformation from DocsApp to MediBuddy, developing brand architecture, visual identity, and comprehensive communication strategy. Increased brand awareness from 19% to 75% within 12 months through strategic marketing campaigns and brand positioning. Contributed to INR 4 Crore revenue growth through go-to-market strategies. Drove influencer campaigns, PR, and event marketing; integrated marketing programs across digital platforms to support product launches.

Senior Manager - Marketing Advisory at NEPA India

Led client partnerships and marketing advisory at NEPA India, focusing on data-driven GTM planning, brand building, media planning, customer insights, and brand performance. Scaled regional revenue by 2.5x through strategic marketing advisory services and partnership management. Delivered data-driven marketing consultancy for major brands including Vivo, Oppo, and AB InBev; supported go-to-market planning, pricing strategy, and media mix modeling. Collaborated with cross-functional client teams to optimize multi-channel media investments across digital, television, and retail; contributed to growth.

Senior Manager - Marketing Effectiveness at Nielsen

Led marketing effectiveness engagements and ROI-focused strategic advisory to marquee brands across sectors. Delivered ROI-driven campaigns and measurement strategies for major product launches, including Airtel Xstream, Google NBU, and Saavn. Managed end-to-end marketing effectiveness programs and partnerships with client stakeholders. Initiated cross-functional client engagement to ensure revenue growth.

Senior Manager - Brands at Blog Works

Led strategic client relationship management and digital storytelling initiatives for enterprise accounts, including Harley-Davidson, Mahindra Rise, Sennheiser, and Marks & Spencer.