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Hi, I'm Rohin Jassani, a results-driven marketing professional with extensive experience in executing and managing marketing campaigns, digital marketing, brand management, and market analysis. I have a proven ability to develop and implement strategies that increase market share, revenue, and brand awareness. I enjoy working collaboratively across global teams to deliver high-impact, locally relevant marketing initiatives. I have worked across multinational organizations managing CRM platforms, social media channels, and content management systems to achieve business objectives. I am passionate about creating engaging customer communications and delivering seamless event experiences that connect brands with their audiences.…Hi, I'm Rohin Jassani, a results-driven marketing professional with extensive experience in executing and managing marketing campaigns, digital marketing, brand management, and market analysis. I have a proven ability to develop and implement strategies that increase market share, revenue, and brand awareness. I enjoy working collaboratively across global teams to deliver high-impact, locally relevant marketing initiatives. I have worked across multinational organizations managing CRM platforms, social media channels, and content management systems to achieve business objectives. I am passionate about creating engaging customer communications and delivering seamless event experiences that connect brands with their audiences.

Rohin Jassani

Marketer, Brand Strategist, Marketing Strategist, +3

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Hi, I'm Rohin Jassani, a results-driven marketing professional with extensive experience in executing and managing marketing campaigns, digital marketing, brand management, and market analysis. I have a proven ability to develop and implement strategies that increase market share, revenue, and brand awareness. I enjoy working collaboratively across global teams to deliver high-impact, locally relevant marketing initiatives. I have worked across multinational organizations managing CRM platforms, social media channels, and content management systems to achieve business objectives. I am passionate about creating engaging customer communications and delivering seamless event experiences that connect brands with their audiences.…Hi, I'm Rohin Jassani, a results-driven marketing professional with extensive experience in executing and managing marketing campaigns, digital marketing, brand management, and market analysis. I have a proven ability to develop and implement strategies that increase market share, revenue, and brand awareness. I enjoy working collaboratively across global teams to deliver high-impact, locally relevant marketing initiatives. I have worked across multinational organizations managing CRM platforms, social media channels, and content management systems to achieve business objectives. I am passionate about creating engaging customer communications and delivering seamless event experiences that connect brands with their audiences.

Available to hire

Hi, I’m Rohin Jassani, a results-driven marketing professional with extensive experience in executing and managing marketing campaigns, digital marketing, brand management, and market analysis. I have a proven ability to develop and implement strategies that increase market share, revenue, and brand awareness. I enjoy working collaboratively across global teams to deliver high-impact, locally relevant marketing initiatives.

I have worked across multinational organizations managing CRM platforms, social media channels, and content management systems to achieve business objectives. I am passionate about creating engaging customer communications and delivering seamless event experiences that connect brands with their audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Specialist at EBSCO Information Services

January 1, 2025 - Present

Led the end-to-end marketing strategy and execution for the Oceania region, managing multi-channel B2B campaigns, CRM initiatives through Marketo, and building regional brand presence across education, corporate, and government sectors. Managed the regional marketing budget effectively, ensuring spend was optimised across campaigns, sponsorships, merchandise, and travel while remaining within financial targets. Owned monthly customer communications, improving open rates by 8 percent by implementing a more targeted and less-is-more approach through Marketo. Planned and delivered over 15 domestic events across Australia and New Zealand, handling logistics, stakeholder engagement, branding, and on-site execution. Oversaw the ANZ LinkedIn presence, growing follower base by 20 percent through a strategic content calendar. Collaborated cross-functionally with global teams to localise global campaigns for the ANZ market and ensured alignment with global brand guidelines while meeting local ma

Marketing Coordinator at IDP Education

August 31, 2024 - July 10, 2025

Supported the execution and management of marketing campaigns to enhance global education services. Developed marketing campaigns, conducted market analysis, and managed brand and digital marketing initiatives. Generated $2.4M in revenue from a $142K investment through a well-executed campaign across multiple social channels and programmatic platforms. Planned and executed large-scale domestic and international events with over 10,000 attendees, including major conferences in the Southern Hemisphere. Coordinated end-to-end logistics for events, managed vendor relationships, led negotiations, and optimized event budgets to ensure high-quality standards and maximum ROI. Delivered comprehensive post-event analysis to guide and improve future event planning. Rebranded over 500 creative assets within a 3-month rollout. Built landing pages using Contentful for campaign launches.

Marketing Coordinator at Cambridge Box Hill Language Assessment (CBLA)

August 31, 2022 - July 10, 2025

Managed and optimised marketing efforts across various channels including CRM management, social media, and event hosting. Automated email journeys to 11,000 leads and customers monthly using Salesforce and Salesforce Marketing Cloud. Increased inbound traffic by 82% and e-commerce sales by 53% over one year through website optimisation. Managed multi-channel social media platforms and developed front-end UI and CMS using WordPress. Facilitated physical and virtual events globally. Created dashboards and visualisations through Google Analytics for decision making and generated customer lists for outbound sales campaigns. Awarded first place in the CBLA Hackathon 2021 for implementing a new alumni program.

Marketing Specialist at EBSCO Information Services

January 1, 2025 - Present

Led the end-to-end marketing strategy and execution for the Oceania region, managing multi-channel B2B campaigns, CRM initiatives through Marketo, and building regional brand presence across education, corporate, and government sectors. Managed the regional marketing budget effectively, ensuring spend was optimised across campaigns, sponsorships, merchandise, and travel while remaining within financial targets. Owned monthly customer communications, improving open rates by 8 percent. Planned and delivered over 15 domestic events across Australia and New Zealand, overseeing logistics, stakeholder engagement, branding, and on-site execution. Grew the ANZ LinkedIn follower base by 20 percent through strategic content. Collaborated with global teams to localise campaigns and messaging, and ensured marketing assets aligned with global brand guidelines while adapting to local market needs.

Marketing Coordinator at IDP Education

August 31, 2024 - July 10, 2025

Supported the execution and management of marketing campaigns to enhance global education services. Developed marketing campaigns, conducted market analysis, and managed brand and digital marketing initiatives. Generated $2.4M in revenue from a $142K investment through multi-channel campaigns. Planned and executed large-scale domestic and international events with over 10,000 attendees, including major conferences like AIEC, NEAS, and English Australia. Coordinated end-to-end event logistics at venues such as MCEC, ACC, and GCC. Maintained strong vendor relationships to ensure reliable service delivery. Led negotiations and managed stakeholder expectations to consistently deliver events within budget and timelines. Delivered post-event analysis including feedback, attendance metrics, and ROI reporting. Rebranded over 500 creative assets and built campaign landing pages using Contentful.

Marketing Coordinator at CBLA

August 31, 2022 - July 10, 2025

Managed and optimised marketing efforts across multiple channels to support the global English language test for healthcare professionals. Managed CRM and social media platforms, automated EDM journeys to 11,000 leads using Salesforce, and increased inbound traffic by 82% and e-commerce sales by 53% in one year through website optimisation. Designed and developed front-end UI and CMS using WordPress. Facilitated physical and virtual global events, including Australian Healthcare Week and ANCC conference. Created dashboards and visualisations using Google Analytics for informed decision making. Enhanced customer lists for outbound sales campaigns. Awarded first place in the CBLA Hackathon 2021 for implementing a new alumni program.