Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Rocio Vega Valencia, a Marketing and Social Media Manager with a passion for building brands, content creation, and data-driven campaigns across Latin America, Europe, and North America. I love turning insights into creative strategies, leading influencer collaborations, optimizing campaigns, and growing communities across Meta, Google, and TikTok. Based in Berlin, I bring cross-cultural experience and fluency in Spanish, English, and German.…Hi, I’m Rocio Vega Valencia, a Marketing and Social Media Manager with a passion for building brands, content creation, and data-driven campaigns across Latin America, Europe, and North America. I love turning insights into creative strategies, leading influencer collaborations, optimizing campaigns, and growing communities across Meta, Google, and TikTok. Based in Berlin, I bring cross-cultural experience and fluency in Spanish, English, and German.

Rocio Vega Valencia

Social Media Manager, Graphic Designer, Content Creator, +4





Hi, I’m Rocio Vega Valencia, a Marketing and Social Media Manager with a passion for building brands, content creation, and data-driven campaigns across Latin America, Europe, and North America. I love turning insights into creative strategies, leading influencer collaborations, optimizing campaigns, and growing communities across Meta, Google, and TikTok. Based in Berlin, I bring cross-cultural experience and fluency in Spanish, English, and German.…Hi, I’m Rocio Vega Valencia, a Marketing and Social Media Manager with a passion for building brands, content creation, and data-driven campaigns across Latin America, Europe, and North America. I love turning insights into creative strategies, leading influencer collaborations, optimizing campaigns, and growing communities across Meta, Google, and TikTok. Based in Berlin, I bring cross-cultural experience and fluency in Spanish, English, and German.

Available to hire

Hi, I’m Rocio Vega Valencia, a Marketing and Social Media Manager with a passion for building brands, content creation, and data-driven campaigns across Latin America, Europe, and North America.

I love turning insights into creative strategies, leading influencer collaborations, optimizing campaigns, and growing communities across Meta, Google, and TikTok. Based in Berlin, I bring cross-cultural experience and fluency in Spanish, English, and German.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

German

Intermediate

Work Experience

Graphic Designer at Autonomous University of Puebla (BUAP)

January 1, 2011 - December 31, 2018

Created visual materials for the promotion of academic events, conferences, and art exhibitions. Supported event organization and logistics in collaboration with faculty teams in university galleries and cultural spaces.

Marketing and Social Media Manager at RFLR Remote

January 1, 2019 - December 31, 2022

Led organic B2C content, PR, and influencer marketing initiatives across Meta platforms. Developed campaigns across European and Latin American markets, built high-performing influencer and user-generated content strategies, and coordinated cross-functional teams to improve reach and engagement.

Marketing Manager at Quickzii Delivery GmbH

January 1, 2023 - December 31, 2024

Led branding and digital marketing initiatives across Meta Ads and Google Ads. Created high-performing campaigns, optimized for KPIs, and supported content creation and cross-channel advertising.

Social Media Manager at Career Fairy GmbH

January 1, 2024 - December 31, 2025

Led social strategy and content creation across the DACH region. Drove organic and paid campaigns on Instagram, TikTok, and LinkedIn, built community, increased reach, and improved engagement. Created advertising content for Meta and TikTok.

Internship at Yliana Yepez (Brand: Yliana Yepez)

January 1, 2026 - Present

Internship in marketing, graphic design and content creation for social media. Supported visual design, video editing, and social media content creation; contributed to website, blog, and email marketing content; helped achieve strong engagement.

Marketing and Social Media Manager at Spoken Learning House

January 1, 2019 - December 31, 2022

Managed digital marketing and social media initiatives across Meta Ads, Google Ads, TikTok and email marketing for B2B and B2C audiences. Created high-performing UGC and CTAs, and developed campaigns across Latin America and Spain. Led influencer collaborations, community growth, and performance optimization.

Marketing and PR Manager at RFLR

January 1, 2019 - December 31, 2022

Led organic B2C content, PR, and influencer marketing initiatives across Meta platforms. Developed high-performing UGC and CTAs, and designed storytelling-driven content for campaigns across Latin America and Spain. Managed influencer collaborations and community growth while optimizing performance.

Marketing Manager at Quickzi Delivery GmbH

January 1, 2023 - December 31, 2024

Led branding and digital marketing initiatives across Meta Ads and Google Ads for B2B and B2C audiences. Drove measurable growth through performance and organic strategies, including partner acquisition, lead generation, and CPL reduction. Contributed to website UX and traffic improvements.

Social Media Manager at Care erfairy GmbH

January 1, 2020 - December 31, 2021

Led social strategy and content creation across the DACH region. Created high-performing content that reached millions of views organically and via Instagram, TikTok, and LinkedIn. Built ads in Meta and TikTok, and utilized AI tools (Clipyard, Midjourney) for content creation.

Intern at Yliana Yépez - Luxury & Bags (New York, USA)

March 1, 2026 - Present

Supported marketing and content initiatives through visual design, video editing, and social media content creation. Contributed to website, blog, and email marketing content, achieving strong engagement and content completion rates.

Marketing and PR Manager at RFLR Remote

January 1, 2019 - December 31, 2022

Led organic B2C content, PR, and influencer marketing initiatives across Meta platforms; developed international campaigns for brands, including content creation, lead generation, audience engagement, and performance tracking.

Social Media Manager at Career Fairy GmbH

January 1, 2020 - December 31, 2021

Led social strategy and content creation across the DAC H region, producing high-performing content that reached millions of views, growing followers on Instagram, TikTok, and LinkedIn, and coordinating cross-functional teams.

Social Media Manager at MC GROUP

January 1, 2023 - December 31, 2024

Led social media and influencer marketing for international client accounts, managed European campaigns, planned paid and organic strategies, and delivered high-reach activations and performance reporting across Europe.

Intern at Yliana Yepez

March 2, 2026 - Present

Internship in marketing, graphic design and content creation for social media; contributed to visual design, photos, videos, and assets.