Hi, I’m Rocio Vega Valencia, a Digital, Social Media & Influencer Marketing Expert based in Berlin, Germany, with over 8 years of experience across Europe, the United States and Latin America. I blend Visual Arts with Fashion & Marketing to design performance-focused campaigns for global brands, delivering growth, engagement and measurable results on platforms like Instagram, TikTok, LinkedIn, and across Meta Ads and Google Ads. I’ve led regional and international campaigns for brands such as Spotify, Rappi, Skyy Vodka and tourism destinations in Singapore and Egypt. I love building brand narratives, leading cross-functional teams, and turning data into action—from paid and organic strategies to UX improvements and website optimization. I’m fluent in Spanish, English and German, and I enjoy partnering with agencies, startups and in-house teams to scale brands in the DACH region and beyond.…

Rocio Vega Valencia

Hi, I’m Rocio Vega Valencia, a Digital, Social Media & Influencer Marketing Expert based in Berlin, Germany, with over 8 years of experience across Europe, the United States and Latin America. I blend Visual Arts with Fashion & Marketing to design performance-focused campaigns for global brands, delivering growth, engagement and measurable results on platforms like Instagram, TikTok, LinkedIn, and across Meta Ads and Google Ads. I’ve led regional and international campaigns for brands such as Spotify, Rappi, Skyy Vodka and tourism destinations in Singapore and Egypt. I love building brand narratives, leading cross-functional teams, and turning data into action—from paid and organic strategies to UX improvements and website optimization. I’m fluent in Spanish, English and German, and I enjoy partnering with agencies, startups and in-house teams to scale brands in the DACH region and beyond.…

Available to hire

Hi, I’m Rocio Vega Valencia, a Digital, Social Media & Influencer Marketing Expert based in Berlin, Germany, with over 8 years of experience across Europe, the United States and Latin America. I blend Visual Arts with Fashion & Marketing to design performance-focused campaigns for global brands, delivering growth, engagement and measurable results on platforms like Instagram, TikTok, LinkedIn, and across Meta Ads and Google Ads. I’ve led regional and international campaigns for brands such as Spotify, Rappi, Skyy Vodka and tourism destinations in Singapore and Egypt.

I love building brand narratives, leading cross-functional teams, and turning data into action—from paid and organic strategies to UX improvements and website optimization. I’m fluent in Spanish, English and German, and I enjoy partnering with agencies, startups and in-house teams to scale brands in the DACH region and beyond.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
German
Intermediate

Work Experience

Graphic Designer at Autonomous University of Puebla (BUAP)
January 1, 2011 - December 31, 2018
Created visual materials for the promotion of academic events, conferences, and art exhibitions. Supported event organization and logistics in collaboration with faculty teams in university galleries and cultural spaces.
Marketing and Social Media Manager at RFLR Remote
January 1, 2019 - December 31, 2022
Led organic B2C content, PR, and influencer marketing initiatives across Meta platforms. Developed campaigns across European and Latin American markets, built high-performing influencer and user-generated content strategies, and coordinated cross-functional teams to improve reach and engagement.
Marketing Manager at Quickzii Delivery GmbH
January 1, 2023 - December 31, 2024
Led branding and digital marketing initiatives across Meta Ads and Google Ads. Created high-performing campaigns, optimized for KPIs, and supported content creation and cross-channel advertising.
Social Media Manager at Career Fairy GmbH
January 1, 2024 - December 31, 2025
Led social strategy and content creation across the DACH region. Drove organic and paid campaigns on Instagram, TikTok, and LinkedIn, built community, increased reach, and improved engagement. Created advertising content for Meta and TikTok.
Internship at Yliana Yepez (Brand: Yliana Yepez)
January 1, 2026 - Present
Internship in marketing, graphic design and content creation for social media. Supported visual design, video editing, and social media content creation; contributed to website, blog, and email marketing content; helped achieve strong engagement.
Marketing and Social Media Manager at Spoken Learning House
January 1, 2019 - December 31, 2022
Managed digital marketing and social media initiatives across Meta Ads, Google Ads, TikTok and email marketing for B2B and B2C audiences. Created high-performing UGC and CTAs, and developed campaigns across Latin America and Spain. Led influencer collaborations, community growth, and performance optimization.
Marketing and PR Manager at RFLR
January 1, 2019 - December 31, 2022
Led organic B2C content, PR, and influencer marketing initiatives across Meta platforms. Developed high-performing UGC and CTAs, and designed storytelling-driven content for campaigns across Latin America and Spain. Managed influencer collaborations and community growth while optimizing performance.
Marketing Manager at Quickzi Delivery GmbH
January 1, 2023 - December 31, 2024
Led branding and digital marketing initiatives across Meta Ads and Google Ads for B2B and B2C audiences. Drove measurable growth through performance and organic strategies, including partner acquisition, lead generation, and CPL reduction. Contributed to website UX and traffic improvements.
Social Media Manager at Care erfairy GmbH
January 1, 2020 - December 31, 2021
Led social strategy and content creation across the DACH region. Created high-performing content that reached millions of views organically and via Instagram, TikTok, and LinkedIn. Built ads in Meta and TikTok, and utilized AI tools (Clipyard, Midjourney) for content creation.
Intern at Yliana Yépez - Luxury & Bags (New York, USA)
March 1, 2026 - Present
Supported marketing and content initiatives through visual design, video editing, and social media content creation. Contributed to website, blog, and email marketing content, achieving strong engagement and content completion rates.
Marketing and PR Manager at RFLR Remote
January 1, 2019 - December 31, 2022
Led organic B2C content, PR, and influencer marketing initiatives across Meta platforms; developed international campaigns for brands, including content creation, lead generation, audience engagement, and performance tracking.
Social Media Manager at Career Fairy GmbH
January 1, 2020 - December 31, 2021
Led social strategy and content creation across the DAC H region, producing high-performing content that reached millions of views, growing followers on Instagram, TikTok, and LinkedIn, and coordinating cross-functional teams.
Social Media Manager at MC GROUP
January 1, 2023 - December 31, 2024
Led social media and influencer marketing for international client accounts, managed European campaigns, planned paid and organic strategies, and delivered high-reach activations and performance reporting across Europe.
Intern at Yliana Yepez
March 2, 2026 - Present
Internship in marketing, graphic design and content creation for social media; contributed to visual design, photos, videos, and assets.
Social Media Manager at Careary GmbH
January 1, 2024 - Present
Led social strategy and content creation across the DACH region for B2B and B2C audiences. Created high-performing content that reached millions of organic views on Instagram, TikTok and LinkedIn; grew followers by 40%; managed paid ad creation on Meta and TikTok using AI-assisted tools; led branding and digital marketing initiatives; delivered measurable growth through partner acquisition and lead generation; contributed to website and UX optimization; led the social media and influencer marketing team for international client accounts across Europe, Singapore, Bahrain and Egypt.
Marketing and Social Media Manager at Spoken Learning
January 1, 2020 - December 31, 2023
Managed digital marketing and social media initiatives across Meta Ads, Google Ads, TikTok, and email marketing for B2B and B2C audiences. Created and optimized content and campaigns driving lead generation, engagement, and conversions. Oversaw website updates, SEO optimization, performance tracking and reporting.
Social Media & Influencer Manager at RFL
January 1, 2019 - December 31, 2022
Remote managed digital marketing and social media initiatives across Meta Ads, Google Ads, TikTok, and email marketing for B2B and B2C audiences. Created and optimized content and campaigns driving lead generation, engagement and conversions. Oversaw website updates, SEO optimization, performance tracking and reporting.
Community Manager & Graphic Designer at Special Training Centre for Young People (CEPAJ), Mexico City
January 1, 2011 - December 31, 2018
Communicated and coordinated marketing and design efforts; supported branding consistency across digital and physical touchpoints.
Graphic Designer & Event Support at Autonomous University of Puebla, Puebla, Mexico
January 1, 2014 - December 31, 2015
Graphic design and event support for campus activities and communications.

Education

Bachelor in Visual Arts at Institute of Visual Arts of Puebla State (Instituto de Artes Visuales del Estado de Puebla)
January 11, 2030 - January 28, 2026
Master in Fashion and Marketing at Anahuac University (Universidad Anáhuac México)
January 11, 2030 - January 28, 2026
Course in Digital Marketing at Anahuac University (Universidad Anáhuac México)
January 11, 2030 - January 28, 2026
Bachelor Visual Arts at Institute of Visual Arts, Puebla State (Instituto de Artes Visuales del Estado de Puebla)
January 11, 2030 - March 2, 2026
Master Fashion and Marketing at Anahuac University (Universidad Anáhuac México)
January 11, 2030 - March 2, 2026
Course in Digital Marketing at Anahuac University (Universidad Anáhuac México)
January 11, 2030 - March 2, 2026
Bachelor of Visual Arts at Institute of Visual Arts, Puebla State
January 11, 2030 - March 2, 2026
Master in Fashion and Marketing at Anahuac University
January 11, 2030 - March 2, 2026
Digital Marketing Course at Anahuac University
January 11, 2030 - March 2, 2026
Community Manager & Graphic Designer at Special Training Centre for Young People (CEPAJ), Mexico City
January 1, 2011 - December 31, 2018
Graphic Designer at Autonomous University of Puebla, Puebla, Mexico
January 1, 2014 - December 31, 2015

Qualifications

Course in Digital Marketing
January 11, 2030 - January 28, 2026
Master in Fashion and Marketing
January 11, 2030 - January 28, 2026
Bachelor Visual Arts
January 11, 2030 - March 2, 2026
Master Fashion and Marketing
January 11, 2030 - March 2, 2026
Course in Digital Marketing
January 11, 2030 - March 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Travel & Hospitality

Skills

Experience Level