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I'm Roman Kiselev, a results-driven performance marketing leader with 10+ years of experience managing $2M+ monthly budgets across Google Ads, Meta Ads, and app acquisition channels. I help enterprises grow using data-driven growth strategies, LTV-focused optimization, and complex funnels that scale across channels. I work extensively with US and EU markets and partner with C-level stakeholders to craft and execute ambitious growth plans. I'm passionate about building high-performing teams, improving profitability, and turning cross-functional insights into measurable results.…I'm Roman Kiselev, a results-driven performance marketing leader with 10+ years of experience managing $2M+ monthly budgets across Google Ads, Meta Ads, and app acquisition channels. I help enterprises grow using data-driven growth strategies, LTV-focused optimization, and complex funnels that scale across channels. I work extensively with US and EU markets and partner with C-level stakeholders to craft and execute ambitious growth plans. I'm passionate about building high-performing teams, improving profitability, and turning cross-functional insights into measurable results.

Roman Kiselev

Performance Marketer, Growth Marketer, Marketing Analyst, +2

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I'm Roman Kiselev, a results-driven performance marketing leader with 10+ years of experience managing $2M+ monthly budgets across Google Ads, Meta Ads, and app acquisition channels. I help enterprises grow using data-driven growth strategies, LTV-focused optimization, and complex funnels that scale across channels. I work extensively with US and EU markets and partner with C-level stakeholders to craft and execute ambitious growth plans. I'm passionate about building high-performing teams, improving profitability, and turning cross-functional insights into measurable results.…I'm Roman Kiselev, a results-driven performance marketing leader with 10+ years of experience managing $2M+ monthly budgets across Google Ads, Meta Ads, and app acquisition channels. I help enterprises grow using data-driven growth strategies, LTV-focused optimization, and complex funnels that scale across channels. I work extensively with US and EU markets and partner with C-level stakeholders to craft and execute ambitious growth plans. I'm passionate about building high-performing teams, improving profitability, and turning cross-functional insights into measurable results.

Available to hire

I’m Roman Kiselev, a results-driven performance marketing leader with 10+ years of experience managing $2M+ monthly budgets across Google Ads, Meta Ads, and app acquisition channels. I help enterprises grow using data-driven growth strategies, LTV-focused optimization, and complex funnels that scale across channels.

I work extensively with US and EU markets and partner with C-level stakeholders to craft and execute ambitious growth plans. I’m passionate about building high-performing teams, improving profitability, and turning cross-functional insights into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Russian

Fluent

Work Experience

Performance Marketing Lead / PPC Lead at Rail Ninja & Firebird Tours

February 1, 2024 - Present

Led paid acquisition across Google Ads, Bing, and YouTube, restructuring campaigns by search intent and customer value; rebuilt end-to-end account structure; optimized budget allocation; increased net profit by 60% YoY; scaled ad spend by 10% while boosting conversions by 25%; stabilized performance after a website redesign; managed $2M+ monthly budget across multiple regions and products; led a team of 7 PPC specialists; implemented a weekly performance reporting system and automated alert framework to identify underperforming campaigns and scale high-potential opportunities.

Global Head of SEM at Borzo Delivery

June 1, 2021 - February 1, 2023

Led global SEM and Paid Social strategy across 10+ countries; reduced payback period by 50% through campaigns optimization and channel reallocation; increased new customer acquisition by 30% and total orders by 50% via scaling paid acquisition and improving funnel efficiency; managed $1M+ monthly budget across Google Ads, Yandex, Bing, and Apple Search Ads; built and managed a team of 10 marketing specialists; coordinated cross-region SEM efforts and performance measurement.