Romea Mirzani

Available to hire

Hi - I'm Romea, an expert ecommerce growth strategist and fCMO/CGO/CRO with almost 20 years of results across $MM and $BB businesss. I'm also a subscription guru working on the largest subscription brands to date.

About

Hi - I’m Romea, an expert ecommerce growth strategist and fCMO/CGO/CRO with almost 20 years of results across $MM and $BB businesss. I’m also a subscription guru working on the largest subscription brands to date.

I analyze business challenges and build a clear roadmap to deliver incremental revenue across media, marketing and ecommerce. (Including all paid platforms: Meta, Google, TikTok Shop, Affiliates ++ to leverage an optimal, and profitable media mix).

In my past I have lead marketing growth strategy a $BB Global CPG brand online and in retail (Amazon, Walmart, Target, ++); I also lead $MM subscription brands including TechStyle, Fabletics, Guthy-Renker and have advised on countless brands including the Dyrdek Machine portfolio of brands.

I have an expertise turning DTC start-ups into household names. So much so, that I was asked to be a panelist at the Fashion Digital Conference on Growth and my panel was rated most informative.

I’ve also had some exciting opportunities on a large scale working with two of Los Angeles’ billionaires, and also a former US president.

I’m curious, collaborative, compassionate and incredibly analytical.

I’m the trusted leader when there’s an impossible mission, and it gets done. I strive to deliver nothing short of excellence, ever.

Contact me if you’re looking for results and ready to scale.

  • 6 years' experience
  • Joined November 2025

Industry experience

  • Retail
  • Software & Internet
  • Media & Entertainment
  • Consumer Goods
  • Wholesale & Distribution
  • Other

Work experience· 6 roles

SVP , Media, Marketing & Retail · MGA EntertainmentMar 2020 – Mar 2020 · 1 mo

Strategized $250M+ full-funnel media budgets across LOL Surprise!, Rainbow High, Bratz, etc.; managed 65+ across media, creative, ecommerce, and retail teams. Created virality and offline lift for retail wins (Walmart, Amazon, Target) via integrated media strategies. Built omni channel GTM across paid, digital, and international retail.

VP, Growth · Lulu & GeorgiaOct 2019 – Oct 2019 · 1 mo

Scaled home brand from early-stage startup to 8-figure revenue in first two years; triple-digit YoY revenue growth each year. Owned full P&L, lifecycle, CRO, ecommerce, creative and media.

Founder & Fractional CMO · 93INGENUITY / Revenue Growth LabsApr 2019 – Nov 2025 · 6 yrs 8 mos

Lead growth for brands across beauty, skincare, wellness, fashion, and CPG; drive synergistic strategies across brands. Build predictive revenue and high CLTV in beauty. Full funnel media strategy: spearheaded $200M+/yr in paid media across Meta, TikTok, Google, YouTube, CTV, affiliates + creators; driving acquisition, retention, and ROAS. Scale multiple brands across marketplaces (DTC, Amazon, Target & Ulta) as growth advisor for Dyrdek Portfolio; launching one brand from $0 to $30M on TikTok Shop in year 1. Drove rapid TTS growth for Half Magic Beauty through virality. CRO, merchandising, funnel UX and lifecycle. International expansion: GTM in LATAM, MENA, Canada and APAC.

Head of Acquisition Growth · TechStyle Fashion Group (Fabletics)Dec 2016 – Dec 2016 · 1 mo
Director , Marketing & Ecommerce · HalstonFeb 2016 – Feb 2016 · 1 mo
Market Manager · Guthy-Renker (Proactiv, Wen, Perricone, etc.)Aug 2013 – Aug 2013 · 1 mo

Education

Bachelors Degree · San Francisco State University2006 – 2008

Certifications and awards

Facebook Premier Partner Certification (Meta)2019 – 2030
Google Ads Certified (Search, Display, Video)2019 – 2030

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