Hi - I'm Romea, an expert ecommerce growth strategist and fCMO/CGO/CRO with almost 20 years of results across $MM and $BB businesss. I'm also a subscription guru working on the largest subscription brands to date. I analyze business challenges and build a clear roadmap to deliver incremental revenue across media, marketing and ecommerce. (Including all paid platforms: Meta, Google, TikTok Shop, Affiliates ++ to leverage an optimal, and profitable media mix). In my past I have lead marketing growth strategy a $BB Global CPG brand online and in retail (Amazon, Walmart, Target, ++); I also lead $MM subscription brands including TechStyle, Fabletics, Guthy-Renker and have advised on countless brands including the Dyrdek Machine portfolio of brands. I have an expertise turning DTC start-ups into household names. So much so, that I was asked to be a panelist at the Fashion Digital Conference on Growth and my panel was rated most informative. I've also had some exciting opportunities on a large scale working with two of Los Angeles' billionaires, and also a former US president. I'm curious, collaborative, compassionate and incredibly analytical. I'm the trusted leader when there's an impossible mission, and it gets done. I strive to deliver nothing short of excellence, ever. Contact me if you're looking for results and ready to scale.

Romea Mirzani

Hi - I'm Romea, an expert ecommerce growth strategist and fCMO/CGO/CRO with almost 20 years of results across $MM and $BB businesss. I'm also a subscription guru working on the largest subscription brands to date. I analyze business challenges and build a clear roadmap to deliver incremental revenue across media, marketing and ecommerce. (Including all paid platforms: Meta, Google, TikTok Shop, Affiliates ++ to leverage an optimal, and profitable media mix). In my past I have lead marketing growth strategy a $BB Global CPG brand online and in retail (Amazon, Walmart, Target, ++); I also lead $MM subscription brands including TechStyle, Fabletics, Guthy-Renker and have advised on countless brands including the Dyrdek Machine portfolio of brands. I have an expertise turning DTC start-ups into household names. So much so, that I was asked to be a panelist at the Fashion Digital Conference on Growth and my panel was rated most informative. I've also had some exciting opportunities on a large scale working with two of Los Angeles' billionaires, and also a former US president. I'm curious, collaborative, compassionate and incredibly analytical. I'm the trusted leader when there's an impossible mission, and it gets done. I strive to deliver nothing short of excellence, ever. Contact me if you're looking for results and ready to scale.

Available to hire

Hi - I’m Romea, an expert ecommerce growth strategist and fCMO/CGO/CRO with almost 20 years of results across $MM and $BB businesss. I’m also a subscription guru working on the largest subscription brands to date.

I analyze business challenges and build a clear roadmap to deliver incremental revenue across media, marketing and ecommerce. (Including all paid platforms: Meta, Google, TikTok Shop, Affiliates ++ to leverage an optimal, and profitable media mix).

In my past I have lead marketing growth strategy a $BB Global CPG brand online and in retail (Amazon, Walmart, Target, ++); I also lead $MM subscription brands including TechStyle, Fabletics, Guthy-Renker and have advised on countless brands including the Dyrdek Machine portfolio of brands.

I have an expertise turning DTC start-ups into household names. So much so, that I was asked to be a panelist at the Fashion Digital Conference on Growth and my panel was rated most informative.

I’ve also had some exciting opportunities on a large scale working with two of Los Angeles’ billionaires, and also a former US president.

I’m curious, collaborative, compassionate and incredibly analytical.

I’m the trusted leader when there’s an impossible mission, and it gets done. I strive to deliver nothing short of excellence, ever.

Contact me if you’re looking for results and ready to scale.

See more

Language

English
Fluent

Work Experience

Founder & Fractional CMO at 93INGENUITY / Revenue Growth Labs
April 1, 2019 - November 17, 2025
Lead growth for brands across beauty, skincare, wellness, fashion, and CPG; drive synergistic strategies across brands. Build predictive revenue and high CLTV in beauty. Full funnel media strategy: spearheaded $200M+/yr in paid media across Meta, TikTok, Google, YouTube, CTV, affiliates + creators; driving acquisition, retention, and ROAS. Scale multiple brands across marketplaces (DTC, Amazon, Target & Ulta) as growth advisor for Dyrdek Portfolio; launching one brand from $0 to $30M on TikTok Shop in year 1. Drove rapid TTS growth for Half Magic Beauty through virality. CRO, merchandising, funnel UX and lifecycle. International expansion: GTM in LATAM, MENA, Canada and APAC.
SVP , Media, Marketing & Retail at MGA Entertainment
March 31, 2020 - March 31, 2020
Strategized $250M+ full-funnel media budgets across LOL Surprise!, Rainbow High, Bratz, etc.; managed 65+ across media, creative, ecommerce, and retail teams. Created virality and offline lift for retail wins (Walmart, Amazon, Target) via integrated media strategies. Built omni channel GTM across paid, digital, and international retail.
VP, Growth at Lulu & Georgia
October 31, 2019 - October 31, 2019
Scaled home brand from early-stage startup to 8-figure revenue in first two years; triple-digit YoY revenue growth each year. Owned full P&L, lifecycle, CRO, ecommerce, creative and media.
Head of Acquisition Growth at TechStyle Fashion Group (Fabletics)
December 31, 2016 - December 31, 2016
Drove subscriber growth (+44% YoY); launched new funnel tests and optimized acquisition cost efficiency. Cross-functional ownership of media, offers, creative, and testing.
Director , Marketing & Ecommerce at Halston
February 1, 2016 - February 1, 2016
Delivered 150% DTC YoY growth and record-breaking Q4. Owned relaunch of Halston.com and retail growth strategy (Bloomingdale’s).
Market Manager at Guthy-Renker (Proactiv, Wen, Perricone, etc.)
August 1, 2013 - August 1, 2013
Expanded Wen subscribers by 774% and Proactiv by 70%; grew the Canadian market to Guthy-Renker’s top global performer. Led creative, funnel, and offer testing across DTC subscription products.

Education

Bachelors Degree at San Francisco State University
November 17, 2006 - November 17, 2008

Qualifications

Facebook Premier Partner Certification (Meta)
January 11, 2019 - November 17, 2030
Google Ads Certified (Search, Display, Video)
January 11, 2019 - November 17, 2030

Industry Experience

Retail, Software & Internet, Media & Entertainment, Consumer Goods, Wholesale & Distribution, Other