I am a senior brand creative with 20+ years of global experience shaping strategic brands, visual storytelling, and user-centered design across digital and print platforms. I thrive on turning insights into cohesive brand systems and immersive experiences. I lead cross-functional teams, mentor in-house designers, and partner with product and marketing teams to deliver work with precision and soul that drives growth and meaningful connections.…

Romy Purshouse

I am a senior brand creative with 20+ years of global experience shaping strategic brands, visual storytelling, and user-centered design across digital and print platforms. I thrive on turning insights into cohesive brand systems and immersive experiences. I lead cross-functional teams, mentor in-house designers, and partner with product and marketing teams to deliver work with precision and soul that drives growth and meaningful connections.…

Available to hire

I am a senior brand creative with 20+ years of global experience shaping strategic brands, visual storytelling, and user-centered design across digital and print platforms. I thrive on turning insights into cohesive brand systems and immersive experiences.

I lead cross-functional teams, mentor in-house designers, and partner with product and marketing teams to deliver work with precision and soul that drives growth and meaningful connections.

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Language

German
Fluent
English
Fluent

Work Experience

Senior Brand Creative at Formenvy LLC
September 1, 2019 - Present
Transformed global brand identities and led projects from client acquisition through delivery, contributing to 20%+ growth in client engagement and business outcomes. Directed branding across packaging, social, and digital marketing; mentored a design team to improve productivity and consistency across channels.
Creative Manager/Director at Primalwear
December 1, 2019 - March 1, 2020
Managed a team of 7 designers to create market-driven apparel designs; collaborated with production and merchandising to align product designs with business goals, leading to a successful product launch and increased category sales. Improved operational efficiency and timely deliveries.
Creative Director Brand at Rocky Mountain Institute
January 1, 2012 - September 1, 2019
Led a comprehensive organizational rebrand, increasing digital engagement and brand awareness. Brand strategy extended to Spin Off Companies and donor campaigns, boosting engagement and funding opportunities.
Senior Art Director Brand at High Noon Entertainment / Vermillion / City of Boulder
June 1, 2010 - January 1, 2012
Led branding and packaging for major clients, including network and entertainment brands; directed a rebranding effort and produced animations for solar and health initiatives, enhancing brand visibility and engagement.
Creative Director & Manager at Knowle West Media Centre
October 1, 2007 - June 1, 2010
Established KWMC’s design division, increasing profitability and project volume; directed cross-disciplinary design teams and mentored staff to elevate design quality and client acquisition.
Design Director at Atacama, Design Agency
December 1, 2006 - October 1, 2007
Directed design projects and delivered cinema-quality content; catalyzed business development initiatives and supported ongoing client engagements.
Consultant Senior Designer at Feedmee (Design Agency) / Title (Agency) / DMC Hamburg / English & Pockett / Red Bee Media / Z-Space
December 1, 2004 - September 1, 2005
Consulted on multiple design briefs across international studios, contributing to brand identities and packaging for broadcast and digital channels.
Senior Designer at Bruce Dunlop & Associates (Design Agency)
December 1, 2003 - November 1, 2004
Led design projects for broadcast branding and channel packaging, delivering concepts from concept to final deliverable for regional clients.
Senior Motion Graphic Designer at Turner Cartoon Network
November 1, 2001 - November 1, 2003
Art-directed and produced branding, promos, and show packaging for international feeds, coordinating with cross-functional teams to meet tight deadlines.
Art Director at Velvet Mediadesign Agency
June 1, 1999 - October 1, 2001
Led channel branding and show identity projects; collaborated with global clients and delivered high-profile branding solutions.
Brand Designer at Enterprise IG (Branding Design Agency)
February 1, 1999 - May 1, 1999
Developed creative concepts for branding projects and supported client visuals across print and digital media.

Education

Bachelor of Design at Hochschule Anhalt Germany
January 2, 1994 - January 2, 1999
Graphic Design, Animation, Print Design, Product Design, UX/UI Design
Bachelor’s Degree in Design at Hochschule Anhalt University of Applied Sciences
January 1, 1994 - January 1, 1999

Qualifications

Promax India Silver Award, BDA Europe Gold Award, BDA international Silver Award, Enterprise IG Annual Design Award
October 17, 2024 - October 17, 2024
Promax India Silver Award for POGO Branding BDA Europe Gold Award for VOX Program Package BDA international Silver Award for SAT1 Package Enterprise IG Annual Design
Management: Leading for Full Engagement
September 1, 2019 - January 23, 2026
Management: Effective Supervision Skills
January 1, 2009 - January 23, 2026
Management: Management as Intervention
January 1, 2010 - January 23, 2026
Film Production: Independent Film Maker Producer
August 1, 2004 - January 23, 2026

Industry Experience

Computers & Electronics, Consumer Goods, Energy & Utilities, Government, Healthcare, Life Sciences, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Transportation & Logistics, Travel & Hospitality, Education, Professional Services, Software & Internet
    paper Branded Event design - banners, way finding, stage background, presentation, agenda

    https://www.twine.net/signin

    For this project, I developed a cohesive and vibrant event branding for the Business Renewable Center (BRC) Member Event, centered around its core program categories: Connect, Learn, Analyze, and Find Opportunities. Since BRC focuses on connecting people, the primary design theme featured connection points to visually represent the “Connect” category.

    To enhance user experience and create a dynamic, recognizable visual identity, I assigned distinct bright accent colors to each category: turquoise for Learn, red for Find Opportunities, and blue for Analyze. Each area was paired with a unique icon, reinforcing the clarity and impact of the event’s purpose.

    Project Goals:
    Make the Event Attractive and Memorable
    Designed elegant, visually appealing materials that attendees could wear with pride and easily identify with.
    Personalization was key, offering attendees a choice of visuals like solar, wind, connecting, and target imagery.
    Deliver a Fun & Professional Environment
    Created an engaging yet professional atmosphere that encouraged repeat attendance.
    Create Consistency
    Repetition of the four core colors and themes from the website ensured strong brand recognition across all touchpoints.
    Every aspect of the event, from lanyards to table numbers, was meticulously branded for visual consistency and long-term brand alignment.
    Deliverables:
    Digital app banners
    Folder designs
    Photobooth artwork
    Directional signage
    Event bags and water bottles
    Lanyards
    BRC animations
    Stand-up banners
    Flashcards
    Speaker podium boards
    Printed signs for SG stands
    Sponsor easel boards
    5x7 tabletop signs
    TV screen designs
    PowerPoint presentation templates
    Website elements
    Sponsor stand-up banners
    Color scheme management
    By integrating the key visual elements from BRC’s website and program categories, this project successfully established an engaging, memorable, and cohesive event experience.