Hi, I’m Ronah, a passionate and results-driven Digital Marketing Manager with 3+ years of experience bringing brands to life across global digital channels. With a background in teaching and a portfolio spanning edtech, food & beverage, travel, and lifestyle marketing, I excel at connecting with diverse audiences and crafting content that resonates. I combine data and creativity to tell meaningful stories, build engaged communities, and drive impact, from boosting email open rates by 54% to achieving an 11.7% engagement rate on LinkedIn. I specialise in social media strategy and content creation (Instagram, YouTube, TikTok, LinkedIn), thriving at the intersection of storytelling, strategy, and human connection. I’m driven by turning insights into action, leveraging cross‑channel campaigns, collaborative brand storytelling, and data‑driven optimisation to grow awareness, engagement, and retention across global audiences.

Ronah Tracy

Hi, I’m Ronah, a passionate and results-driven Digital Marketing Manager with 3+ years of experience bringing brands to life across global digital channels. With a background in teaching and a portfolio spanning edtech, food & beverage, travel, and lifestyle marketing, I excel at connecting with diverse audiences and crafting content that resonates. I combine data and creativity to tell meaningful stories, build engaged communities, and drive impact, from boosting email open rates by 54% to achieving an 11.7% engagement rate on LinkedIn. I specialise in social media strategy and content creation (Instagram, YouTube, TikTok, LinkedIn), thriving at the intersection of storytelling, strategy, and human connection. I’m driven by turning insights into action, leveraging cross‑channel campaigns, collaborative brand storytelling, and data‑driven optimisation to grow awareness, engagement, and retention across global audiences.

Available to hire

Hi, I’m Ronah, a passionate and results-driven Digital Marketing Manager with 3+ years of experience bringing brands to life across global digital channels. With a background in teaching and a portfolio spanning edtech, food & beverage, travel, and lifestyle marketing, I excel at connecting with diverse audiences and crafting content that resonates.

I combine data and creativity to tell meaningful stories, build engaged communities, and drive impact, from boosting email open rates by 54% to achieving an 11.7% engagement rate on LinkedIn. I specialise in social media strategy and content creation (Instagram, YouTube, TikTok, LinkedIn), thriving at the intersection of storytelling, strategy, and human connection.

I’m driven by turning insights into action, leveraging cross‑channel campaigns, collaborative brand storytelling, and data‑driven optimisation to grow awareness, engagement, and retention across global audiences.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Common Purpose (EvolveCareers)
March 1, 2024 - November 26, 2025
Represented the brand in Beijing at a Times Higher Education conference, facilitating sessions for 100+ international school counsellors. Led cross‑channel digital campaigns, increasing brand awareness and retention by 30%. Partnered with BD to create branded assets—including marketing materials, event t‑shirts, and a brand trailer for Qatar Web Summit—strengthening global visibility. Developed data‑driven strategies across email, paid media, and organic channels to drive engagement.
Social Media & Content Manager at Common Purpose (EvolveCareers)
March 1, 2024 - March 1, 2024
Supported a website redesign, improving lead conversion by 84% (1.9% → 3.5%). Collaborated with Thinkfluencers and industry experts from Google, TikTok, Deloitte, L'Oréal, and Uber to deliver value‑driven content and elevate brand authority. Owned and executed social strategy across Instagram, LinkedIn (paid ads), and TikTok—from content planning to publishing—driving consistent growth and an 11.7% LinkedIn engagement rate.
Social Media Internal Influencer at Somerset English (Opportunity China)
October 1, 2023 - October 1, 2023
Acted as the face of the brand across TikTok, Douyin and Bilibili, delivering engaging educational and lifestyle video content tailored to diverse audiences. Collaborated across teams to align with broader marketing goals.
Social Media Manager at Ananci Studio Marketing
October 1, 2022 - October 1, 2022
Created and scheduled content via Hootsuite; managed influencer-led campaigns to boost visibility. Delivered reports with insights on reach, impressions, and engagement rate.
Freelance Content Creator at Freelance
July 1, 2020 - November 26, 2025
Grew YouTube to 1.1M+ views through audience-focused content strategy. Built storytelling campaigns that drove engagement and trust.
Digital Ambassador at Seoul Tourism Board
January 1, 2022 - January 1, 2022
Promoted South Korea through engaging YouTube videos. Acted as public-facing digital representative across online and offline channels.
Teacher at South Korea & Thailand
December 31, 2022 - December 31, 2022
Designed multimedia lessons for students aged 3–adult learners; English immersion camps for hundreds of students across 10+ schools, coordinating logistics, curriculum, and staff across multiple regions.

Education

BA (Hons) English Literature & Language at University of the West of England, Bristol
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Software & Internet, Professional Services