Available to hire
I am a Creative Content Creator with 5+ years’ experience producing high-performing video, social and written content across education, technology and purpose-led brands. I blend storytelling with performance insight to create platform-native content for YouTube, TikTok, Instagram and LinkedIn, with a strong emphasis on educational content, audience engagement and accessible communication.
I have a proven ability to grow and retain digital audiences, lead cross-functional campaigns, collaborate with influencers and industry experts, and deliver consistent engagement across paid and organic channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media & Content Manager at Common Purpose (EvolveCareers)
March 1, 2024 - March 1, 2024Supported a website redesign, improving lead conversion by 84% (1.9% → 3.5%). Collaborated with Thinkfluencers and industry experts from Google, TikTok, Deloitte, L'Oréal, and Uber to deliver value‑driven content and elevate brand authority. Owned and executed social strategy across Instagram, LinkedIn (paid ads), and TikTok—from content planning to publishing—driving consistent growth and an 11.7% LinkedIn engagement rate.
Digital Marketing Manager at Common Purpose (EvolveCareers)
March 1, 2024 - November 26, 2025Represented the brand in Beijing at a Times Higher Education conference, facilitating sessions for 100+ international school counsellors. Led cross‑channel digital campaigns, increasing brand awareness and retention by 30%. Partnered with BD to create branded assets—including marketing materials, event t‑shirts, and a brand trailer for Qatar Web Summit—strengthening global visibility. Developed data‑driven strategies across email, paid media, and organic channels to drive engagement.
Social Media Internal Influencer at Somerset English (Opportunity China)
October 1, 2023 - October 1, 2023Acted as the face of the brand across TikTok, Douyin and Bilibili, delivering engaging educational and lifestyle video content tailored to diverse audiences. Collaborated across teams to align with broader marketing goals.
Social Media & Content Manager at Common Purpose (EvolveCareers)
March 1, 2023 - March 1, 2024Owned full social strategy and content across channels; supported a website redesign that improved lead conversion; collaborated with influencers from Google, TikTok, Deloitte, L'Oréal and Uber to deliver value-driven content; achieved an 11.7% average engagement rate on LinkedIn over 12 months.
Digital Marketing Manager at Common Purpose (EvolveCareers)
March 1, 2023 - April 1, 2025Represented the brand at a Times Higher Education conference in Beijing (sessions for 100+ international school counsellors). Spearheaded segmented newsletter strategy with 50%+ open rates, and led UX/SEO-aligned post-redesign website content. Created branded collateral for global events and oversaw paid/organic social across Instagram, LinkedIn and TikTok.
Teacher at South Korea & Thailand
December 31, 2022 - December 31, 2022Designed multimedia lessons for students aged 3–adult learners; English immersion camps for hundreds of students across 10+ schools, coordinating logistics, curriculum, and staff across multiple regions.
Educational Video Creator (Contract Role) at Somerset English (Opportunity China)
October 1, 2022 - October 1, 2023Acted as the face of the brand across TikTok, Douyin and Bilibili; produced lesson-style videos, scenario-based dialogues and professional communication tips for working adults, university students and global job seekers.
Social Media Manager at Ananci Studio Marketing
October 1, 2022 - October 1, 2022Created and scheduled content via Hootsuite; managed influencer-led campaigns to boost visibility. Delivered reports with insights on reach, impressions, and engagement rate.
Social Media Manager (Contract Role) at Ananci Studio Marketing
March 1, 2022 - October 1, 2022Created and scheduled content via Hootsuite; managed influencer-led campaigns to boost visibility; delivered reports with insights on reach, impressions and engagement rate.
Digital Ambassador at Seoul Tourism Board
January 1, 2022 - January 1, 2022Promoted South Korea through engaging YouTube videos. Acted as public-facing digital representative across online and offline channels.
Digital Ambassador at Seoul Tourism Organisation (Global Seoul Mate)
January 1, 2021 - January 1, 2022Public-facing digital representative across online and offline channels; produced engaging YouTube videos highlighting Seoul’s culture, events and tourism experiences; generated creative concepts for campaigns.
Freelance Content Creator at Self-Employed
July 1, 2020 - PresentGrew YouTube to 1.1M+ views through audience-focused content strategy; built storytelling campaigns that drove engagement and trust.
Freelance Content Creator at Freelance
July 1, 2020 - November 26, 2025Grew YouTube to 1.1M+ views through audience-focused content strategy. Built storytelling campaigns that drove engagement and trust.
Teacher (Various Roles) at Self-Employment / Various Schools
January 1, 2015 - January 1, 2022Taught English and full curricula across age ranges; developed multimedia lessons, organized immersion camps, and delivered weekly classes to diverse learners.
Education
BA (Hons) English Literature & Language at University of the West of England, Bristol
January 11, 2030 - January 1, 2019BA (Hons) English Literature & Language at University of the West of England, Bristol
January 11, 2030 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Education, Travel & Hospitality, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in London today.