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With over seven years of experience in marketing, digital strategy, e-commerce, and sales, I have worked across various industries with multinational companies and consulting firms. I am passionate about achieving tangible business results through digital transformation and innovative solutions like AI. I strongly believe in the power of teamwork to deliver success. My expertise spans driving business growth, managing profitable P&L, boosting sales, and optimizing marketing campaigns. I enjoy taking on complex challenges and fostering long-term partnerships.…With over seven years of experience in marketing, digital strategy, e-commerce, and sales, I have worked across various industries with multinational companies and consulting firms. I am passionate about achieving tangible business results through digital transformation and innovative solutions like AI. I strongly believe in the power of teamwork to deliver success. My expertise spans driving business growth, managing profitable P&L, boosting sales, and optimizing marketing campaigns. I enjoy taking on complex challenges and fostering long-term partnerships.

Andrea Ronchetti

Project Manager, AI Strategy Consultant, Marketing Strategist, +2

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With over seven years of experience in marketing, digital strategy, e-commerce, and sales, I have worked across various industries with multinational companies and consulting firms. I am passionate about achieving tangible business results through digital transformation and innovative solutions like AI. I strongly believe in the power of teamwork to deliver success. My expertise spans driving business growth, managing profitable P&L, boosting sales, and optimizing marketing campaigns. I enjoy taking on complex challenges and fostering long-term partnerships.…With over seven years of experience in marketing, digital strategy, e-commerce, and sales, I have worked across various industries with multinational companies and consulting firms. I am passionate about achieving tangible business results through digital transformation and innovative solutions like AI. I strongly believe in the power of teamwork to deliver success. My expertise spans driving business growth, managing profitable P&L, boosting sales, and optimizing marketing campaigns. I enjoy taking on complex challenges and fostering long-term partnerships.

Available to hire

With over seven years of experience in marketing, digital strategy, e-commerce, and sales, I have worked across various industries with multinational companies and consulting firms. I am passionate about achieving tangible business results through digital transformation and innovative solutions like AI.

I strongly believe in the power of teamwork to deliver success. My expertise spans driving business growth, managing profitable P&L, boosting sales, and optimizing marketing campaigns. I enjoy taking on complex challenges and fostering long-term partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Italian

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Digital Strategy & Marketing Consultant & Team Lead at Accenture Song

May 1, 2022 - Present

Led digital transformation advisory for e-business models including content strategy, lead generation, conversion rate optimization, sales, upselling, cross-selling, operating model and internal communications. Managed business development and sales. Successfully led cross-functional teams to deliver complex digital projects on time and within budget while managing multiple workstreams. Cultivated strong client relationships, resulting in repeat business and long-term partnerships. Delivered the first AI project for a multinational company, focusing on developing a strategic AI blueprint.

Digital Sales Manager at Iberdrola

April 30, 2022 - July 25, 2025

Responsible for the digital unit including the definition of sales and lead acquisition strategy (SEA, SEO, Social, CRM). Improved website conversion rates and customer experience with omnichannel integration. Developed and negotiated partnerships with online brokers and digital companies. Achievements include tripling average monthly sales versus 2020, increasing customer lifetime value by 25%, improving online purchase experience ratings, establishing 12 new partnerships, and increasing digital client transition by 20% versus 2020.

Project Manager at Facile.it

September 30, 2020 - July 25, 2025

Defined business unit strategy. Managed projects and business development including lead acquisition, improving website conversion rates and customer experience, and streamlining processes. Developed partnerships with 11 multinational companies and coordinated the business analysis team. Achievements included 40% average revenue growth year-over-year, 42% EBITDA margin, a 15% increase in commission fees, and establishing five new partnerships with utilities companies.

Business Analyst and Planner at Wind Tre

August 31, 2018 - July 25, 2025

Conducted marketing strategic analysis involving economic evaluation and forecasting of new offers short, mid, and long term. Performed pricing and benchmark analysis, planning, reporting, and budgeting. Developed forecasting models to predict product profitability and analyzed the impact of a new market incumbent on the digital customer base.

Intern Marketing Specialist at Busy Bees

July 31, 2017 - July 25, 2025

Performed business analysis and redeployment of the company in the market through innovative digital communication. Identified profitable opportunities and developed related projects.

Digital Strategy & Marketing Consultant & Team Lead at Accenture Song

May 1, 2022 - Present

Led cross-functional teams delivering complex digital transformation projects for e-business models, focusing on content strategy, lead generation, conversion rate optimization, sales, upselling, cross-selling, operating model, internal communications, business development, and sales. Successfully aligned project outcomes with client objectives and maintained high client satisfaction. Cultivated strong relationships leading to repeat business. Delivered first AI project for a multinational company with strategic AI blueprint development.

Digital Sales Manager at Iberdrola

April 30, 2022 - July 25, 2025

Managed the digital unit and defined sales and lead acquisition strategies including SEA, SEO, Social, and CRM. Improved website conversion rates and customer experience with omni-channel integration. Developed and negotiated partnerships with online brokers and digital companies. Achieved triple average monthly sales versus 2020, increased customer lifetime value by 25%, improved online purchase experience score from 4.3 to 7.8 out of 10, established 12 new partnerships, and increased digital client transition by 20% compared to 2020.

Project Manager at Facile.it

September 30, 2020 - July 25, 2025

Defined business unit strategy, managed projects, led business development including lead acquisition and website conversion optimization. Streamlined customer experience and processes. Developed partnerships with 11 multinational companies, coordinated the business analysis team. Achieved 40% average revenue growth year-over-year with 42% EBITDA margin, increased average commission fee by 15%, and secured 5 new partnerships with utility companies.

Business Analyst and Planner at Wind Tre

August 31, 2018 - July 25, 2025

Conducted marketing strategic analysis including economic evaluation and forecasting of new offers in short, mid, and long-term. Worked on pricing and benchmark analysis, planning, reporting, and budgeting. Developed forecasting models to predict product profitability and analyzed the impact on digital customer base from new market entrants such as Iliad.

Intern marketing specialist at Busy Bees

July 31, 2017 - July 25, 2025

Performed business analysis, redeployed company market positioning through innovative digital communication, identified profitable opportunities, and developed related projects.