I'm Roni Obaid, a Creative Art Director with 15+ years of experience in advertising, branding, motion graphics, and animated video production. I've collaborated with global clients including UN (United Nations), UNICEF, Al Jazeera, Total Energies, Real Madrid Schools, the Ministry of Education (Saudi Arabia), and the Ministry of Environment (Qatar). I specialize in leading cross-functional creative teams, brand strategy, and content production to transform ideas into powerful visual campaigns. I've built and led studios in Istanbul, founded Artful Media, and trained dozens of designers and motion artists. I authored Color Theory, developed curricula for Photoshop, Illustrator, Infographic Design, and Adobe XD, and regularly share education content and tutorials about branding, motion graphics, and AI tools for creatives. I am passionate about turning concepts into compelling visuals that resonate with audiences and drive results.

Roni Obaid

I'm Roni Obaid, a Creative Art Director with 15+ years of experience in advertising, branding, motion graphics, and animated video production. I've collaborated with global clients including UN (United Nations), UNICEF, Al Jazeera, Total Energies, Real Madrid Schools, the Ministry of Education (Saudi Arabia), and the Ministry of Environment (Qatar). I specialize in leading cross-functional creative teams, brand strategy, and content production to transform ideas into powerful visual campaigns. I've built and led studios in Istanbul, founded Artful Media, and trained dozens of designers and motion artists. I authored Color Theory, developed curricula for Photoshop, Illustrator, Infographic Design, and Adobe XD, and regularly share education content and tutorials about branding, motion graphics, and AI tools for creatives. I am passionate about turning concepts into compelling visuals that resonate with audiences and drive results.

Available to hire

I’m Roni Obaid, a Creative Art Director with 15+ years of experience in advertising, branding, motion graphics, and animated video production. I’ve collaborated with global clients including UN (United Nations), UNICEF, Al Jazeera, Total Energies, Real Madrid Schools, the Ministry of Education (Saudi Arabia), and the Ministry of Environment (Qatar). I specialize in leading cross-functional creative teams, brand strategy, and content production to transform ideas into powerful visual campaigns.

I’ve built and led studios in Istanbul, founded Artful Media, and trained dozens of designers and motion artists. I authored Color Theory, developed curricula for Photoshop, Illustrator, Infographic Design, and Adobe XD, and regularly share education content and tutorials about branding, motion graphics, and AI tools for creatives. I am passionate about turning concepts into compelling visuals that resonate with audiences and drive results.

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Language

Arabic
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Art Director at Fish Eye Creative Studio
January 1, 2025 - Present
Lead creative direction for branding, design, and animation projects; manage a team of designers, motion artists, editors, and writers; oversee full-cycle visual campaigns from concept to delivery; align brand visuals with business and marketing strategies.
Art Director & Founder at Artful Media
December 31, 2023 - September 23, 2025
Founded and led a boutique agency focused on branding and motion. Delivered projects for UNICEF, GIZ, MSF, Al Jazeera, and Qatar Red Crescent. Built and managed a multidisciplinary creative team.
Art Director at Kudra Organization (affiliated with Saber Company)
January 1, 2016 - September 23, 2025
Established media office and developed brand/content strategy. Produced visual campaigns for humanitarian and social initiatives.
Art Director at Sabr Center
January 1, 2015 - September 23, 2025
Led branding and content production across digital platforms. Built strong brand presence and storytelling strategies.
Art Director at Bonyan Organization
January 1, 2013 - September 23, 2025
Built media team during the Syrian crisis. Trained young talents in design and media production.
Senior Graphic Designer at Awtar
January 1, 2013 - September 23, 2025
Graphic design and asset production for branding and campaigns.
Graphic Designer at Lamasat Sign
January 1, 2010 - September 23, 2025
Graphic design and signage production for various campaigns.
Content Creator at Freelance / Online Platforms
January 1, 2022 - Present
Produce educational content on branding, motion graphics, and design principles; create tutorials and videos focused on AI tools for creative professionals; develop social media strategies to grow and engage audiences; collaborate with brands for sponsored campaigns; built audience of over 100,000 followers across platforms.
Art Director at Fish Eye Creative Studio
January 1, 2025 - Present
Lead creative direction for branding, design, and animation projects; manage a team of designers, motion artists, editors, and writers; oversee full-cycle visual campaigns from concept to delivery; align brand visuals with business and marketing strategies.
Art Director & Founder at Artful Media
January 1, 2023 - September 23, 2025
Founded and led a boutique agency focused on branding and motion. Delivered projects for UNICEF, GIZ, MSF, Al Jazeera, and Qatar Red Crescent; built and managed a multidisciplinary creative team.
Art Director at Kudra Organization (affiliated with Saber Company)
January 1, 2016 - September 23, 2025
Established media office and developed brand/content strategy. Produced visual campaigns for humanitarian and social initiatives.
Art Director at Sabr Center
January 1, 2015 - September 23, 2025
Led branding and content production across digital platforms. Built strong brand presence and storytelling strategies.
Art Director at Bonyan Organization
January 1, 2013 - September 23, 2025
Built media team during the Syrian crisis. Trained young talents in design and media production.
Senior Graphic Designer at Awtar
January 1, 2013 - September 23, 2025
Graphic design and production support across multiple projects.
Graphic Designer at Lamasat Sign
January 1, 2010 - September 23, 2025
Graphic design for signage and branding.
Art Director at Fish Eye Creative Studio
January 1, 2025 - Present
Lead creative direction for branding, design, and animation projects. Manage a team of designers, motion artists, editors, and writers. Oversee full-cycle visual campaigns from concept to delivery. Align brand visuals with business and marketing strategies.
Art Director & Founder at Artful Media
January 1, 2023 - September 23, 2025
Founded boutique agency focused on branding and motion. Delivered projects for UNICEF, GIZ, MSF, Al Jazeera, and Qatar Red Crescent. Built and managed a multidisciplinary creative team.
Art Director at Kudra Organization (affiliated with Saber Company)
January 1, 2016 - September 23, 2025
Established media office and developed brand/content strategy. Produced visual campaigns for humanitarian and social initiatives.
Art Director at Sabr Center
January 1, 2015 - September 23, 2025
Led branding and content production across digital platforms. Built strong brand presence and storytelling strategies.
Art Director at Bonyan Organization
January 1, 2013 - September 23, 2025
Built media team during the Syrian crisis. Trained young talents in design and media production.
Senior Graphic Designer at Awtar
January 1, 2013 - September 23, 2025
Graphic design work.
Graphic Designer at Lamasat Sign
January 1, 2010 - September 23, 2025
Graphic design work.
Content Creator at Freelance / Online Platforms
January 1, 2022 - Present
Produce educational and engaging content on branding, motion graphics, and design principles. Create tutorials and videos focused on AI tools for creative professionals. Develop social media strategies to grow and engage audiences across YouTube, Instagram, TikTok, and Facebook. Collaborate with brands and organizations to deliver sponsored content and promotional campaigns. Consistently reach an audience of over 100,000 followers across platforms.

Education

Bachelor's in English Literature at Aleppo University, Syria
January 11, 2030 - September 23, 2025
Project Management Expert (PME) at London Training Centre (UK)
January 11, 2030 - September 23, 2025
Bachelor's in English Literature at Aleppo University, Syria
January 11, 2030 - September 23, 2025
Project Management Expert (PME) at London Training Centre (UK)
January 11, 2030 - September 23, 2025
Bachelor's degree in English Literature at Aleppo University, Syria
January 11, 2030 - September 23, 2025
Project Management Expert (PME) at London Training Centre (UK)
January 11, 2030 - September 23, 2025

Qualifications

Project Management Expert (PME)
January 11, 2030 - September 23, 2025
Project Management Expert (PME)
January 11, 2030 - September 23, 2025
Color Theory (book)
January 11, 2030 - September 23, 2025
Curriculum Developer – Photoshop, Illustrator, Infographic Design, Adobe XD
January 1, 2020 - December 31, 2020
Color Theory - practical design book
January 11, 2030 - September 23, 2025
Behance Portfolio Review Judge
January 1, 2018 - December 31, 2019
Pioneers of Success Judge
January 1, 2020 - December 31, 2020
Curriculum Developer (Photoshop, Illustrator, Infographic Design, Adobe XD)
January 1, 2020 - December 31, 2020
Trained Over 150 Students for Market Readiness
January 11, 2030 - September 23, 2025

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Professional Services