Creative Marketing Strategist & Creative Producer with 7+ years of experience building and elevating brands across B2B and B2C environments. I combine strategic thinking with a strong visual and cultural sensibility, shaped by a deep passion for art, fashion, and contemporary culture. My background spans social media and influencer marketing, CRM and copywriting, brand activations, ATL campaigns, events, and brand partnerships. Alongside strategy, I bring hands-on experience as a creative producer — leading concepts from idea to execution, translating brand narratives into impactful campaigns, and orchestrating collaborations across creatives, partners, and stakeholders. I thrive at the intersection of brand, culture, and storytelling — developing work that is not only performance-driven, but culturally relevant and aesthetically strong. Whether shaping a brand identity, producing a campaign, or building meaningful partnerships, I focus on creating experiences that resonate and leave a lasting impression.

Ronja Schwarm

Creative Marketing Strategist & Creative Producer with 7+ years of experience building and elevating brands across B2B and B2C environments. I combine strategic thinking with a strong visual and cultural sensibility, shaped by a deep passion for art, fashion, and contemporary culture. My background spans social media and influencer marketing, CRM and copywriting, brand activations, ATL campaigns, events, and brand partnerships. Alongside strategy, I bring hands-on experience as a creative producer — leading concepts from idea to execution, translating brand narratives into impactful campaigns, and orchestrating collaborations across creatives, partners, and stakeholders. I thrive at the intersection of brand, culture, and storytelling — developing work that is not only performance-driven, but culturally relevant and aesthetically strong. Whether shaping a brand identity, producing a campaign, or building meaningful partnerships, I focus on creating experiences that resonate and leave a lasting impression.

Available to hire

Creative Marketing Strategist & Creative Producer with 7+ years of experience building and elevating brands across B2B and B2C environments. I combine strategic thinking with a strong visual and cultural sensibility, shaped by a deep passion for art, fashion, and contemporary culture.

My background spans social media and influencer marketing, CRM and copywriting, brand activations, ATL campaigns, events, and brand partnerships. Alongside strategy, I bring hands-on experience as a creative producer — leading concepts from idea to execution, translating brand narratives into impactful campaigns, and orchestrating collaborations across creatives, partners, and stakeholders.

I thrive at the intersection of brand, culture, and storytelling — developing work that is not only performance-driven, but culturally relevant and aesthetically strong. Whether shaping a brand identity, producing a campaign, or building meaningful partnerships, I focus on creating experiences that resonate and leave a lasting impression.

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Language

German
Fluent
English
Advanced
French
Advanced
Italian
Advanced

Work Experience

Strategic Brand Marketing Consultant at Self-employed / Freelance
January 1, 2023 - Present
Brand marketing strategy, content creation, and project management for B2B/B2C spaces. Clients include Vestiaire Collective and Zalando SE; responsible for social media & influencer work, CRM & copywriting, brand activations, ATL campaigns, events & partnerships. Led cross-functional teams and contributed to film festival partnerships.
Brand Marketing Manager at Berlinale (Berlin International Film Festival)
January 1, 2019 - January 1, 2021
Managed and executed marketing campaigns and partnerships in the DACH region; optimized assets for customer acquisition; monitored KPIs; led cross-functional teams; supported six-figure budgets and YoY growth; led cross-functional project groups and coordinated all legs of travel marketing campaigns.
Junior Direct Communications Manager
January 1, 2016 - January 1, 2017
Implemented CRM strategy through emails and push notifications for Swiss market in German and French; led cross-functional projects for newsletter formats; planned & carried out A/B testing to optimize content.

Education

Bachelor of Science in International Management (Double Degree) at NEOMA Business School
January 1, 2015 - January 1, 2017
Bachelor of Science in International Management at ESB Business School
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education