Led motion design and video ad creation for U.S. and EMEA markets, delivering 50+ high-performing animated campaigns across mobile, CTV, and cross-platform environments. Produced AI-driven UGC-style motion videos and voiceover animations, increasing creative output and production efficiency by 70%. Designed and optimized playable ad experiences and mock gameplay visuals, improving creative pipeline reliability and service satisfaction by 20%. Collaborated with Sales, Growth, and Data teams to develop motion-first creative strategies, with initiatives driving 30% of total campaign spend. Analyzed motion performance and visual engagement data, refining animation concepts and pacing to increase user response by 10%. Delivered client-facing briefs, scripted animated concepts, and applied AI tools including Runway, ChatGPT, Captions AI, and Natural Readers to streamline motion workflows, contributing to advertiser spend growth to 300k.

Senior Designer at The Athletic

November 1, 2019 - October 1, 2021

Produced more than 1000 motion and static advertising creatives for Facebook, Instagram, and Google Display, using animation and visual storytelling to drive engagement and user conversions. Edited and refined motion-based promotional video content to maximize reach, pacing, and viewer retention. Built scalable motion production pipelines and creative frameworks that supported user acquisition growth of 45 percent. Designed and animated HTML5 display ads for Google Display, improving click through rates through motion-driven interaction. Delivered more than 150 motion assets between 2019 and 2021, significantly accelerating campaign output and creative velocity. Animated, tested, and iterated on over 1000 ad variations across Facebook and Instagram to optimize ROI and overall performance.

Creative Director / Designer / CEO at Little Epic.INC (Personal Business)

April 1, 2017 - November 1, 2022

Produced 100+ user acquisition and explainer motion design videos for Facebook, Twitter, and YouTube, supporting clients including Ezoic, Lumosity, and Applovin while improving campaign performance and product adoption. Developed brand strategies and brand books with motion design systems for Ezoic, ensuring consistent visual identity across animated and static marketing assets. Designed and animated more than 500 Google Display ads, mobile playable ads, and conversion-focused landing pages, increasing click through rates, installs, and conversion performance. Created animated product feature mockups and motion-driven visuals for Ezoic, Clarity Money, and PayPal, accelerating product development and stakeholder alignment. Managed motion design production pipelines and directed contractors, improving scalability and reducing operational costs by 40 percent. Supported customer service and sales initiatives with motion-based presentations and creative assets, increasing client satisfactio

Creative Manager at Yahoo

August 1, 2014 - March 1, 2017

Designed and produced more than 400 mobile motion video ads and animated graphics across Yahoo platforms including Tumblr, Gemini, and the Yahoo Ad Platform, increasing engagement and click through rates. Optimized motion video encoding and compression workflows, including VR content, reducing development timelines and saving more than two months of research and development effort. Built and animated over 40 HTML5 ad units for the Yahoo homepage and network platforms, improving overall campaign performance. Delivered motion-driven Tumblr advertising campaigns that expanded reach and brand visibility for 20 brands. Trained internal teams on creative workflows and customer service best practices, resulting in client satisfaction scores of 5 out of 5. Completed Salesforce and project management training, applying process improvements to streamline creative operations and production efficiency.