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I am a motivated, tech-savvy, and solutions-driven professional with over 15 years of experience supporting high-level stakeholders while leading creative marketing initiatives. I excel at streamlining operations, enhancing brand visibility, and executing data-driven campaigns that improve customer engagement and retention. I thrive building a digital presence from the ground up and managing confidential projects across cross-functional teams.…I am a motivated, tech-savvy, and solutions-driven professional with over 15 years of experience supporting high-level stakeholders while leading creative marketing initiatives. I excel at streamlining operations, enhancing brand visibility, and executing data-driven campaigns that improve customer engagement and retention. I thrive building a digital presence from the ground up and managing confidential projects across cross-functional teams.

Heather Elizabeth Spencer

Content Strategist, Copywriter, Brand Designer, +2

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I am a motivated, tech-savvy, and solutions-driven professional with over 15 years of experience supporting high-level stakeholders while leading creative marketing initiatives. I excel at streamlining operations, enhancing brand visibility, and executing data-driven campaigns that improve customer engagement and retention. I thrive building a digital presence from the ground up and managing confidential projects across cross-functional teams.…I am a motivated, tech-savvy, and solutions-driven professional with over 15 years of experience supporting high-level stakeholders while leading creative marketing initiatives. I excel at streamlining operations, enhancing brand visibility, and executing data-driven campaigns that improve customer engagement and retention. I thrive building a digital presence from the ground up and managing confidential projects across cross-functional teams.

Available to hire

I am a motivated, tech-savvy, and solutions-driven professional with over 15 years of experience supporting high-level stakeholders while leading creative marketing initiatives.

I excel at streamlining operations, enhancing brand visibility, and executing data-driven campaigns that improve customer engagement and retention. I thrive building a digital presence from the ground up and managing confidential projects across cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Strategist, SEO Copywriter & Digital Brand Consultant at HSDS, LLC

April 1, 2020 - Present

Entrepreneur and creative problem-solver focused on customer experience, content strategy, and digital growth. Founded and scaled a consulting business providing content strategy, digital marketing, SEO, graphic design, website development, and brand identity services to small businesses and personal brands. Developed and executed tailored content strategies, blog/editorial calendars, social media campaigns, and branded copy for websites, landing pages, email funnels, and lead magnets. Designed and launched websites via WordPress, Squarespace, and Shopify with SEO best practices, analytics integration, and custom branded UI/UX. Managed paid ad campaigns and online reputation strategies to increase client visibility, drive engagement, and boost conversions. Wrote copy aligned with brand voice and tone across channels. Concurrently managed a short-term rental business, optimizing listings and revenue through targeted content and operational enhancements.

Executive Assistant to CEO | Digital Marketing Manager at GHS Interactive Security

January 1, 2012 - April 1, 2020

Provided high-level confidential support to the CEO of a nationwide company with 500+ employees. Managed executive calendar, travel, internal/external communications, and strategic project coordination. Liaised between executive leadership and cross-functional teams; ensured priorities aligned with sales and growth goals. Designed and distributed marketing assets, led SEO and digital marketing strategy, and created branded sales collateral while coordinating internal communication during high-pressure deadlines.

Executive Assistant to VP of Sales at Monitronics

May 1, 2010 - January 1, 2012

Supported the VP of Sales and Sr. Corporate Director with travel, scheduling, presentations, and sales forecasting; maintained financial reports and invoices. Coordinated marketing efforts and large annual events in collaboration with Dealer Development and Marketing/Sales. Assisted with customer support functions and help desk ticketing; contributed to improving audience engagement and reducing retention-related metrics.

Executive Assistant to Senior VP of Finance at First Southwest Company

December 1, 2007 - May 1, 2010

Provided high-level administrative and analytical support to the Senior VP and finance team. Managed confidential client fiscal records, liaised with external stakeholders, prepared client-ready materials, and maintained financial analysis reports. Oversaw budgets, invoices, and reporting; created and branded meeting materials and quarterly/annual financial presentations; supported cross-department project coordination.