I am a disciplined designer and branding professional who fosters creative development by combining design with research to solve problems boldly and creatively. Over the years I have designed posters, flyers, and brochures to promote brands, planned campaigns, and created visually appealing materials that increase inquiries and brand awareness. I have developed strong brand identities, promotional assets, and engaging graphics for social media, helping clients grow their audience and revenue. I enjoy blending creativity with technology, including AI-assisted illustration, to communicate concepts clearly and engagingly.…

Roobens Richard

I am a disciplined designer and branding professional who fosters creative development by combining design with research to solve problems boldly and creatively. Over the years I have designed posters, flyers, and brochures to promote brands, planned campaigns, and created visually appealing materials that increase inquiries and brand awareness. I have developed strong brand identities, promotional assets, and engaging graphics for social media, helping clients grow their audience and revenue. I enjoy blending creativity with technology, including AI-assisted illustration, to communicate concepts clearly and engagingly.…

Available to hire

I am a disciplined designer and branding professional who fosters creative development by combining design with research to solve problems boldly and creatively. Over the years I have designed posters, flyers, and brochures to promote brands, planned campaigns, and created visually appealing materials that increase inquiries and brand awareness. I have developed strong brand identities, promotional assets, and engaging graphics for social media, helping clients grow their audience and revenue. I enjoy blending creativity with technology, including AI-assisted illustration, to communicate concepts clearly and engagingly.

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Language

English
Fluent

Work Experience

Graphic Designer at Kidology Enterprises
January 1, 2014 - January 1, 2019
Designed various print materials, including posters, flyers, and brochures to promote Kidology Enterprises. Planned, researched and created visually appealing and informative materials for campaigns, which included 3 unique ads, that resulted in an uptick in inquiries attracting clients and increase brand awareness.
Illustrator at Simple Trader Pro
January 1, 2023 - Present
I worked with a team of writers to create diverse characters and engaging scenes that communicated financial concepts in a fun way. We used AI tools to enhance our illustrations, making them more appealing to young audiences. This blend of creativity and technology helped convey important lessons on saving, budgeting, and investing in an enjoyable storytelling format.
Visual Identity Designer at Shot with Joi
January 1, 2014 - January 1, 2019
Developed a strong brand identity system, improving client revenue. Created promotional assets and enhanced client social media presence with engaging graphics, contributing to a 33% increase in followers within 12 months.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Education
    uniE621 Cape Spice
    The client wanted me to create a brand visual that is bold with quirky humor. Because they were based in South Africa, I wanted the brand to focus more on the culture, using African inspired fonts and modifying them more to create the logo and give it personality. The colors were chosen not only because they're the food industry standards but also to help the brand stand out. logo graphicdesigner designer…