I’m a multidisciplinary creative with a strategy-first mindset. My work sits at the intersection of design, storytelling, and emotion from UX flows to visual campaigns to content that resonates across TikTok and brand platforms. Whether I’m creating a poetic video that hits 100k+ views or designing a product journey, I always start with intention. For me, creative strategy isn’t just a skill it’s how I communicate feeling, build curiosity, and drive cultural impact. _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_…

Rooda

PRO

I’m a multidisciplinary creative with a strategy-first mindset. My work sits at the intersection of design, storytelling, and emotion from UX flows to visual campaigns to content that resonates across TikTok and brand platforms. Whether I’m creating a poetic video that hits 100k+ views or designing a product journey, I always start with intention. For me, creative strategy isn’t just a skill it’s how I communicate feeling, build curiosity, and drive cultural impact. _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m a multidisciplinary creative with a strategy-first mindset. My work sits at the intersection of design, storytelling, and emotion from UX flows to visual campaigns to content that resonates across TikTok and brand platforms.

Whether I’m creating a poetic video that hits 100k+ views or designing a product journey, I always start with intention. For me, creative strategy isn’t just a skill it’s how I communicate feeling, build curiosity, and drive cultural impact.

Website not available. Sign in: https://www.twine.net/signup

Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Somali
Fluent
Swedish
Intermediate
Dutch
Fluent
Arabic
Advanced

Work Experience

Add your work experience history here.

Education

Design Lead at Hyper Island
June 5, 2024 - June 5, 2025
Design Lead Program – Hyper Island Focus: Leadership, Strategy & Creative Innovation A transformative program combining design thinking, leadership, and business strategy. It focuses on developing the ability to lead creative teams, drive innovation, and manage complex design processes from concept to execution. The program emphasizes self-leadership, collaboration, facilitation, and human-centered problem-solving, preparing participants to take on roles that bridge creativity and strategy in modern organizations. Key learnings and skills: Design leadership & innovation strategy Inclusive and empathetic leadership Facilitation of workshops and team collaboration Change management and organizational culture design Creative problem-solving and storytelling for impact
UX & UI Design at Hyper Island
September 9, 2023 - June 1, 2024
An intensive program designed to strengthen practical UX/UI design skills through hands-on projects, industry collaboration, and user-centered design methods. The program focuses on understanding user needs, translating insights into intuitive interfaces, and creating digital products that are both functional and visually engaging. Key learnings and skills: User research & journey mapping Wireframing & prototyping (Figma, Adobe XD) Visual design systems & responsive interfaces Usability testing & accessibility design Collaboration with developers and product teams
Business development at Hyper Island
September 9, 2023 - May 3, 2024
Focus: Strategy, Innovation & Growth A hands-on program focused on developing strategic business, marketing, and innovation skills to identify opportunities and drive growth in fast-changing markets. The program emphasizes creative problem-solving, data-driven decision-making, and client collaboration, preparing participants to bridge business strategy with digital transformation. Key learnings and skills: Market analysis & growth strategy Customer journey mapping & value proposition design Sales and client relationship management Pitching & storytelling for business impact Innovation and agile business methods
Interior Design at Rijn IJssel The Netherlands
August 30, 2017 - July 14, 2020
A 4-year vocational (MBO) program focused on interior design, styling, and client-driven spatial solutions. rijnijssel.nl +1 Core Focus & Learning Objectives Translate client needs into functional and aesthetic interior concepts Work with color, materials, lighting, textures, finishes, and trends Create design presentations using sketches, collages, and digital visualizations Estimate cost, maintenance and feasibility of design proposals Engage in client communication and commercial design decisions rijnijssel.nl Skills & Competencies Developed Spatial planning & conceptual design Visual communication & digital rendering Material sourcing & specification Client interaction, negotiation & consulting Project management within design constraints Outcomes & Career Paths Graduates are equipped to work in roles such as interior adviser/designer, stylist, design consultant, or to join design firms or retail-interior businesses.

Qualifications

Certified Adobe Illustrator Expert
March 1, 2018 - August 30, 2025

Industry Experience

Media & Entertainment, Retail, Other
    paper Social media and Creative strategy

    I’m currently leading the social media and creative strategy for a car rental startup — developing a storytelling framework that blends brand authenticity, emotional engagement, and cinematic content.
    My role focuses on building the brand’s digital voice across platforms like TikTok, Instagram, and LinkedIn — through content strategy, audience segmentation, and creative direction.
    I’m also integrating founder-led storytelling, sustainability messaging, and community-focused campaigns to help position the company as a modern, purpose-driven mobility brand.

    paper Social media and Creative strategy

    I’m currently leading the social media and creative strategy for a car rental startup developing a storytelling framework that blends brand authenticity, emotional engagement, and cinematic content.
    My role focuses on building the brand’s digital voice across platforms like TikTok, Instagram, and LinkedIn — through content strategy, audience segmentation, and creative direction.
    I’m also integrating founder-led storytelling, sustainability messaging, and community-focused campaigns to help position the company as a modern, purpose-driven mobility brand.