Focus on the folding stuff

Trucks aren’t bought by drivers, they’re purchased by FDs. To convince them that Scania is a good investment, we created a striking campaign that seeded the idea that you need to see how good they are on paper first.

The result was a visually disruptive campaign that still had a beautiful vehicle shot front and centre.

See the whole campaign at https://www.twine.net/signin #resume #graphicdesigner