Revenue-focused team leader with 8+ years scaling content, channels and creator networks across Snapchat, Facebook, YouTube and MSN. Own end-to-end growth strategy, including budgeting, forecasting and monetisation, with a track record of turning platform shifts into scalable revenue. Known for building lean, high-performing teams and content strategies that maximise ROI without compromising quality. In my first year leading the department, I scaled the team from 3 people to 16 and increased revenue by 152.64%.

Rory Metcalfe

Revenue-focused team leader with 8+ years scaling content, channels and creator networks across Snapchat, Facebook, YouTube and MSN. Own end-to-end growth strategy, including budgeting, forecasting and monetisation, with a track record of turning platform shifts into scalable revenue. Known for building lean, high-performing teams and content strategies that maximise ROI without compromising quality. In my first year leading the department, I scaled the team from 3 people to 16 and increased revenue by 152.64%.

Available to hire

Revenue-focused team leader with 8+ years scaling content, channels and creator networks across Snapchat, Facebook, YouTube and MSN. Own end-to-end growth strategy, including budgeting, forecasting and monetisation, with a track record of turning platform shifts into scalable revenue.

Known for building lean, high-performing teams and content strategies that maximise ROI without compromising quality. In my first year leading the department, I scaled the team from 3 people to 16 and increased revenue by 152.64%.

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Language

English
Advanced

Work Experience

Snap Team Lead at Dose Of Society (DOS Productions Ltd.)
July 1, 2024 - Present
Own revenue and growth strategy for Snapchat; oversee cross-functional team; drive monetisation opportunities; manage departmental budgets and creator payouts; partner with finance to protect margins; lead partnerships with external media companies and talent; define and evolve content strategy; implement end-to-end processes to maximise ROI.
Senior Producer at Dose Of Society (DOS Productions Ltd.)
September 1, 2023 - July 1, 2024
Promoted to lead editorial strategy and monetisation across Snapchat and YouTube channels; mentor producers and freelancers; drive revenue-focused growth; translate performance data into channel-level strategies; contribute to wider company monetisation opportunities; own weekly and quarterly reporting for senior stakeholders; drive audience growth and engagement.
Producer at Dose Of Society (DOS Productions Ltd.)
September 1, 2022 - September 1, 2023
Led end-to-end production for Snapchat and other channels; developed content strategy and managed cross-functional teams; negotiated partnerships and budgets; supported revenue growth initiatives and creator payouts.
VT Video Editor at Jungle Creations
August 1, 2017 - November 1, 2019
Edited content across multiple Facebook channels including Twisted Explore and Lovimals; contributed to VT becoming one of the fastest-growing and most-viewed pages on the platform; managed client content for YO O London and Olympic London; produced branded content for partnerships; led creative meetings; delivered weekly and monthly performance outputs.
Social Video Executive at Jungle Creations
November 1, 2019 - October 1, 2020
Supported strategy and performance analysis across Jungle’s UGC Snapchat channels; contributed to licensing and third-party partnerships (REV, Newsflare, Viralhog); trained freelancers and reviewed outputs to ensure publishing quality and consistency; edited videos for flagship VT channel and supported client channels such as YO O London and Olympic London.
Senior Edit Executive at Jungle Creations
October 1, 2020 - August 1, 2022
Led editorial strategy and monetisation across Snapchat and YouTube; owned content calendar, sourcing, writing, editing and analytics; grew Spread Joy Snapchat channel to 1.26M subscribers and $1.6M revenue in the first year; built and evolved content strategy using data insights; managed junior editors and editors; produced weekly and quarterly performance reports; led cross-channel ideation to support wider content strategy.

Education

BA (Hons) Film Production at University of Winchester
September 1, 2014 - May 1, 2017

Qualifications

Full clean UK driving licence (Cat. D1)
January 11, 2030 - June 9, 2026

Industry Experience

Media & Entertainment, Professional Services