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I'm Rosa Carvalho, a Marketing Director and CMO with extensive international experience across retail, hospitality, consumer goods, and marketing consultancy. I develop and implement marketing, communication, and branding strategies for both B2B and B2C companies, leading cross-functional and multinational teams to drive growth. I'm customer-focused and results-driven, committed to making the marketing department a driver of growth and transformation. I foster an environment of trust and open communication, champion continuous learning, and design multichannel plans that increase brand recognition, sales, and customer loyalty across global markets.…I'm Rosa Carvalho, a Marketing Director and CMO with extensive international experience across retail, hospitality, consumer goods, and marketing consultancy. I develop and implement marketing, communication, and branding strategies for both B2B and B2C companies, leading cross-functional and multinational teams to drive growth. I'm customer-focused and results-driven, committed to making the marketing department a driver of growth and transformation. I foster an environment of trust and open communication, champion continuous learning, and design multichannel plans that increase brand recognition, sales, and customer loyalty across global markets.

Rosa Carvalho

Marketing Strategist, Marketing Consultant, Brand Strategist, +4

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I'm Rosa Carvalho, a Marketing Director and CMO with extensive international experience across retail, hospitality, consumer goods, and marketing consultancy. I develop and implement marketing, communication, and branding strategies for both B2B and B2C companies, leading cross-functional and multinational teams to drive growth. I'm customer-focused and results-driven, committed to making the marketing department a driver of growth and transformation. I foster an environment of trust and open communication, champion continuous learning, and design multichannel plans that increase brand recognition, sales, and customer loyalty across global markets.…I'm Rosa Carvalho, a Marketing Director and CMO with extensive international experience across retail, hospitality, consumer goods, and marketing consultancy. I develop and implement marketing, communication, and branding strategies for both B2B and B2C companies, leading cross-functional and multinational teams to drive growth. I'm customer-focused and results-driven, committed to making the marketing department a driver of growth and transformation. I foster an environment of trust and open communication, champion continuous learning, and design multichannel plans that increase brand recognition, sales, and customer loyalty across global markets.

Available to hire

I’m Rosa Carvalho, a Marketing Director and CMO with extensive international experience across retail, hospitality, consumer goods, and marketing consultancy. I develop and implement marketing, communication, and branding strategies for both B2B and B2C companies, leading cross-functional and multinational teams to drive growth.

I’m customer-focused and results-driven, committed to making the marketing department a driver of growth and transformation. I foster an environment of trust and open communication, champion continuous learning, and design multichannel plans that increase brand recognition, sales, and customer loyalty across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Corporate Marketing Director | CMO at Global Exchange SPAIN

January 1, 2023 - Present

Led a multifunctional team spanning creative, multimedia development, digital, and retail marketing. Directed integrated marketing initiatives across 31 international markets to strengthen brand equity, accelerate growth, and align with corporate objectives. Key achievements include 4% growth in average transaction value via localized retail campaigns, a 40%+ increase in web traffic, and contributing to 35% of transactions in the first three months and 4x sales in year 2. Defined brand architecture, launched four new brands, and built strategic partnerships to expand market reach.

Founder / CMO / Marketing Consultant at Mind to Market

January 1, 2023 - Present

Established freelance consultancy and brand Mind to Market; advised FMCG, retail, hospitality, and consulting clients on marketing and branding. Delivered projects such as an online channel strategy playbook for PEPSICO across LATAM and served as guest lecturer on Marketing as a driver of restaurant demand.

Corporate Marketing and Communication Director at Avanza Food

January 1, 2019 - January 1, 2022

Defined department structure, recruited and led a team of 18 for a multi-brand restaurant group. Secured approvals for strategic plans across 15 brands, delivering multichannel marketing plans and 18–25% sales growth. Rebranded corporate brand, improved digital presence, and implemented CRM loyalty programs increasing visit frequency by 18% and average ticket by 12%. Reduced costs and improved SEO/SEM and PR strategy.

Corporate Marketing Director at Adveo

January 1, 2016 - January 1, 2019

Led European-wide implementation of private label strategy; built a cross-country team, developed 3+ brands and 700+ products across 5 countries; participated in trade shows; delivered go-to-market assets, training, and events.

Account Lead | Senior Consultant at Daymon Worldwide

January 1, 2013 - January 1, 2016

Led a 4-person team to define and implement product strategies for the group’s brand portfolio, launching 600+ SKUs across 9 retail brands (Dia and Clarel in Spain and Portugal).

Customer Insights Manager at Revlon UK

January 1, 2012 - January 1, 2013

Developed internal market and consumer analysis reports, evaluated promotional actions, and identified growth opportunities.

Digital Consulting Project at L’Oréal France

January 1, 2011 - January 1, 2011

Developed a concept for an app enabling consumer community engagement and virtual product trials as a D2C channel.

Senior Category Manager at Sonae Portugal

January 1, 2005 - January 1, 2011

Managed six beauty categories, delivering double-digit growth and profitability through portfolio management, pricing and promotions; introduced new product categories generating €1M in sales in under 3 years.