Available to hire
Hi, I’m Rosalie, a marketing and communications professional with a strong eye for design and messaging. I love helping organizations craft clear, compelling presentations and content that truly connect with their audience and support business goals. Over the years, I’ve enjoyed building marketing strategies, leading content creation, and boosting digital engagement across various platforms.
My experience spans video production, content strategy, and copywriting for diverse clients and industries. I thrive in remote and international settings, and I’m always eager to leverage my skills in SEO, digital marketing, and branding to create meaningful and impactful communication.
Language
English
Fluent
Spanish; Castilian
Advanced
Catalan; Valencian
Beginner
Work Experience
Director of Marketing at Arctium Capital Management - Remote
December 1, 2023 - PresentBuilt and executed the firm’s marketing strategy by designing investor decks and campaign materials that clarified messaging, strengthened visual identity, and enhanced digital engagement. Led email marketing efforts achieving open rates up to 50% and click-to-open rates over 80%, far exceeding benchmarks. Grew LinkedIn presence by 6.6 times impressions and doubled engagement rates in under 6 months by creating high-value content. Drove a 66% increase in website page views and improved web engagement rate from 21% to 52%. Analyzed KPIs and implemented strategic adjustments to improve performance across SEO, email, and web channels.
Video Producer & Copywriter at International Institute for Sustainable Development - Remote
December 1, 2023 - PresentManaged and executed video content production, including scripting and coordinating for high-profile UN sustainability events.
Content Strategy, Communications, & Copywriting at 023 Think. Create. Produce. - Barcelona, Spain
October 31, 2023 - July 25, 2025Ideated and scripted video marketing content including videos, events, and social media posts for clients like HP, ISDIN, and Henkel. Developed editorial calendar and created communications assets such as blog articles and social media posts.
Communications Specialist & Copywriter at HP3D (Webhelp) – Barcelona, Spain
February 28, 2023 - July 25, 2025Led SEO and content optimization initiatives that increased audience engagement by 17% through content refinement. Created and optimized internal and external communication content including presentations, training materials, and marketing collateral such as brochures and landing pages. Designed templates and messaging strategies to streamline email marketing campaigns and improve brand consistency.
SEO Content Creator at Freelance (Restauraniza, Digitadu) - Remote
September 30, 2021 - July 25, 2025Researched and wrote SEO content focusing on client needs and audience engagement strategies, successfully increasing web traffic.
Digital Marketing Specialist at TripMedic - Remote
May 31, 2021 - July 25, 2025Designed and implemented segmented email campaigns and Google Ads strategies that generated qualified leads and optimized customer acquisition. Researched and wrote SEO content and managed the CMS system.
Marketing Assistant at Axel Hotels – Barcelona, España
October 31, 2019 - July 25, 2025Monitored hotels’ reputation and created digital content.
Education
Master’s at CETT_UB Tourism & Hospitality, Education/Research – Barcelona, Spain
April 1, 2021 - September 30, 2021Certificate at Hofmann Culinary School – Barcelona, Spain
October 1, 2018 - June 30, 2019Bachelor of Arts at Oberlin College - Oberlin, Ohio, USA
September 1, 2011 - January 31, 2014Qualifications
Industry Experience
Financial Services, Non-Profit Organization, Consumer Goods, Travel & Hospitality, Professional Services
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