Rosalie Verhoef

Available to hire

Freelance SEO & Web Design Specialist I’m an experienced online marketing professional with over 10 years of hands-on experience in improving online visibility and website performance.

About

Freelance SEO & Web Design Specialist

I’m an experienced online marketing professional with over 10 years of hands-on experience in improving online visibility and website performance. I combine a structured, analytical approach with creativity to design and optimize websites that truly work — for both users and search engines.

My expertise includes SEO implementation, WordPress web design (Divi), content creation and optimization, and website maintenance for small businesses and international organizations. I enjoy turning complex structures into clear, user-friendly digital experiences and collaborating with teams to deliver consistent, high-quality results.

Open to freelance or interim projects (24–32 hours per week, hybrid or remote), especially in SEO, content, and web optimization.

  • 10 years' experience
  • Joined October 2025

Languages

  • DutchFluent
  • EnglishFluent
  • GermanIntermediate
  • FrenchIntermediate

Industry experience

  • Software & Internet
  • Energy & Utilities
  • Professional Services
  • Media & Entertainment

Work experience· 7 roles

Freelance Global Content & CMS Specialist · Roos Internet Marketing (Project base for SHV Energy)Sep 2022 – Oct 2025 · 3 yrs 2 mos

Managed and optimized content across SHV Energy’s international websites and BU websites (Liguigas, PinnaclePropane, CalorGas, Primagaz). Ensured a consistent user experience and digital content strategy across markets. Collaborated with global teams to improve website performance and content quality.

Online Marketing & E-Commerce and Content Management · SIMPCSep 2021 – Sep 2021 · 1 mo

Managed online marketing and SEO for the company website and webshop. Created and maintained Google Ads and Facebook advertising campaigns.

Freelance Online Marketing & Web Design Specialist · Roos Internet MarketingNov 2014 – Oct 2025 · 11 yrs

Developed and executed online marketing strategies for clients, combining creativity and data-driven insights. Expertise in WordPress development, SEO, and content optimization.

Content & Email Marketing Manager · Pin Point ParentsApr 2013 – Apr 2013 · 1 mo
International Business Development · Totems CommunicationsJan 2005 – Jan 2005 · 1 mo
Marketing Manager · Consultants EuropeDec 2001 – Dec 2001 · 1 mo
International Project Manager · Consultants EuropeJan 2000 – Jan 2000 · 1 mo

Education· 6

Postgraduate Digital & Online Marketing · Beeckestein Business School2014
HEAO Part-time: Commercial Economics, International Management · HEAO1996 – 2001
HEAO Part-time: Linguistics, Propedeuse · HEAO1994 – 1995
MEAO Certificates – Business Administration · MEAO1993 – 1994

Certifications and awards

Google Ads Certificate2018 – 2025
Google Analytics Qualified2018 – 2025

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