Freelance SEO & Web Design Specialist I’m an experienced online marketing professional with over 10 years of hands-on experience in improving online visibility and website performance. I combine a structured, analytical approach with creativity to design and optimize websites that truly work — for both users and search engines. My expertise includes SEO implementation, WordPress web design (Divi), content creation and optimization, and website maintenance for small businesses and international organizations. I enjoy turning complex structures into clear, user-friendly digital experiences and collaborating with teams to deliver consistent, high-quality results. Open to freelance or interim projects (24–32 hours per week, hybrid or remote), especially in SEO, content, and web optimization.

Rosalie Verhoef

PRO

Freelance SEO & Web Design Specialist I’m an experienced online marketing professional with over 10 years of hands-on experience in improving online visibility and website performance. I combine a structured, analytical approach with creativity to design and optimize websites that truly work — for both users and search engines. My expertise includes SEO implementation, WordPress web design (Divi), content creation and optimization, and website maintenance for small businesses and international organizations. I enjoy turning complex structures into clear, user-friendly digital experiences and collaborating with teams to deliver consistent, high-quality results. Open to freelance or interim projects (24–32 hours per week, hybrid or remote), especially in SEO, content, and web optimization.

Available to hire

Freelance SEO & Web Design Specialist

I’m an experienced online marketing professional with over 10 years of hands-on experience in improving online visibility and website performance. I combine a structured, analytical approach with creativity to design and optimize websites that truly work — for both users and search engines.

My expertise includes SEO implementation, WordPress web design (Divi), content creation and optimization, and website maintenance for small businesses and international organizations. I enjoy turning complex structures into clear, user-friendly digital experiences and collaborating with teams to deliver consistent, high-quality results.

Open to freelance or interim projects (24–32 hours per week, hybrid or remote), especially in SEO, content, and web optimization.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Dutch
Fluent
English
Fluent
German
Intermediate
French
Intermediate

Work Experience

Freelance Online Marketing & Web Design Specialist at Roos Internet Marketing
November 1, 2014 - October 29, 2025
Developed and executed online marketing strategies for clients, combining creativity and data-driven insights. Expertise in WordPress development, SEO, and content optimization.
Freelance Global Content & CMS Specialist at Roos Internet Marketing (Project base for SHV Energy)
September 1, 2022 - October 29, 2025
Managed and optimized content across SHV Energy’s international websites and BU websites (Liguigas, PinnaclePropane, CalorGas, Primagaz). Ensured a consistent user experience and digital content strategy across markets. Collaborated with global teams to improve website performance and content quality.
Online Marketing & E-Commerce and Content Management at SIMPC
September 30, 2021 - September 30, 2021
Managed online marketing and SEO for the company website and webshop. Created and maintained Google Ads and Facebook advertising campaigns.
Content & Email Marketing Manager at Pin Point Parents
April 30, 2013 - April 30, 2013
Managed media sales and online content for Rekels.nl. Developed and implemented email and social media campaigns.
International Business Development at Totems Communications
January 31, 2005 - January 31, 2005
Conducted market research and generated international new business.
Marketing Manager at Consultants Europe
December 31, 2001 - December 31, 2001
Responsible for marketing activities and campaigns for publications and services.
International Project Manager at Consultants Europe
January 31, 2000 - January 31, 2000
Coordinated international projects including planning, organization, and budgeting.

Education

Postgraduate Digital & Online Marketing at Beeckestein Business School
January 1, 2014 - December 31, 2014
HEAO Part-time: Commercial Economics, International Management at HEAO
January 1, 1996 - December 31, 2001
HEAO Part-time: Linguistics, Propedeuse at HEAO
January 1, 1994 - December 31, 1995
MEAO Certificates – Business Administration at MEAO
January 1, 1993 - December 31, 1994
HAVO/MBO Diploma at HAVO/MBO
January 1, 1988 - December 31, 1990
MAVO Diploma at MAVO
January 1, 1984 - December 31, 1988

Qualifications

Google Ads Certificate
January 1, 2018 - October 29, 2025
Google Analytics Qualified
January 1, 2018 - October 29, 2025

Industry Experience

Software & Internet, Energy & Utilities, Professional Services, Media & Entertainment