Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dynamic social media strategist with expertise in social media management, content writing, and content strategy. I have experience working with diverse clients to optimize their LinkedIn presence and revive their online brands through customized content plans and analytics. I enjoy helping professionals and companies build strong online identities and effectively engage their audiences. Over the years, I have developed skills in SEO, social media analytics, and LinkedIn branding, combining creative content creation with data-driven strategies. I am passionate about mentoring others in the digital space and continuously learning new tools and techniques to stay ahead in the fast-evolving digital marketing landscape.…I am a dynamic social media strategist with expertise in social media management, content writing, and content strategy. I have experience working with diverse clients to optimize their LinkedIn presence and revive their online brands through customized content plans and analytics. I enjoy helping professionals and companies build strong online identities and effectively engage their audiences. Over the years, I have developed skills in SEO, social media analytics, and LinkedIn branding, combining creative content creation with data-driven strategies. I am passionate about mentoring others in the digital space and continuously learning new tools and techniques to stay ahead in the fast-evolving digital marketing landscape.

Rose Muthoni Gicheru

Social Media Manager, Digital Marketer, Copywriter, +2





I am a dynamic social media strategist with expertise in social media management, content writing, and content strategy. I have experience working with diverse clients to optimize their LinkedIn presence and revive their online brands through customized content plans and analytics. I enjoy helping professionals and companies build strong online identities and effectively engage their audiences. Over the years, I have developed skills in SEO, social media analytics, and LinkedIn branding, combining creative content creation with data-driven strategies. I am passionate about mentoring others in the digital space and continuously learning new tools and techniques to stay ahead in the fast-evolving digital marketing landscape.…I am a dynamic social media strategist with expertise in social media management, content writing, and content strategy. I have experience working with diverse clients to optimize their LinkedIn presence and revive their online brands through customized content plans and analytics. I enjoy helping professionals and companies build strong online identities and effectively engage their audiences. Over the years, I have developed skills in SEO, social media analytics, and LinkedIn branding, combining creative content creation with data-driven strategies. I am passionate about mentoring others in the digital space and continuously learning new tools and techniques to stay ahead in the fast-evolving digital marketing landscape.

Available to hire

I am a dynamic social media strategist with expertise in social media management, content writing, and content strategy. I have experience working with diverse clients to optimize their LinkedIn presence and revive their online brands through customized content plans and analytics. I enjoy helping professionals and companies build strong online identities and effectively engage their audiences.

Over the years, I have developed skills in SEO, social media analytics, and LinkedIn branding, combining creative content creation with data-driven strategies. I am passionate about mentoring others in the digital space and continuously learning new tools and techniques to stay ahead in the fast-evolving digital marketing landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Expert at Alyn Premier Uniforms & Branding

July 31, 2025 - July 22, 2025

Conducted full audit of Facebook, Instagram & TikTok pages; developed a full report including expert recommendations; curated a customized 90-day content plan to revive their online presence; shot content, edited and created SEO-aligned captions.

LinkedIn Branding Officer at LinkedIn (consultant)

September 1, 2024 - Present

Provided virtual 1:1 consultations on building LinkedIn presence; optimized LinkedIn profiles for professionals & companies; developed customized content strategies for clients; ghostwrote for busy professionals, companies and entrepreneurs.

Social Media Strategist at Ufanisi Africa Web Solutions Limited

December 31, 2024 - July 22, 2025

Conducted review of social media pages (LinkedIn, X, Instagram and Facebook); created social media strategies for software programs dubbed ‘Africaner Products’; developed detailed LinkedIn content to market software; led monthly Zoom meetings on public speaking and online brand building; wrote web content for Ufanisi Africa website.

Social Media Consultant at Muungano Microfinance Bank

August 31, 2024 - July 22, 2025

Curated digital marketing strategy for the bank; provided expert opinion to the CEO on transforming her LinkedIn page.

Digital Marketer at Timeless Fusion Interiors décor shop

June 30, 2024 - July 22, 2025

Created marketing strategy and schedule for TikTok page; recorded and edited product video clips; coordinated TikTok Live sessions; advised owner on content presentation; linked owner to TikTok creators for networking; responded to user queries and comments; updated page profile.

Digital Media Officer at Cape Media Limited (TV47)

June 30, 2024 - July 22, 2025

Authored engaging blog posts on various topics; created and uploaded diverse content on social media platforms, increasing user engagement by over 40%; verified information with colleagues and external parties; monitored competitor platforms; collaborated on poster creation; analyzed user feedback; trained and supervised interns quarterly; led sessions on workplace harassment; advised interns on media conduct; supported marketing activations via social media ads.