I've been designing digital experiences and interfaces since 2002. My core strength lies in my ability to adapt to the demands of any digital design role. I'm accustomed to taking charge of the entire design and product process, even when presented with vague or challenging requirements. I thrive on diving headfirst into the discovery phase, immersing myself in understanding the business needs, technical constraints and opportunities, and, of course, the needs and desires of users. Through a collaborative and iterative approach, I identify solutions that not only prioritise user experience but also minimise technical effort and drive business growth. As a quick learner, I rapidly acquire any additional skills that are required for a given situation.…I've been designing digital experiences and interfaces since 2002. My core strength lies in my ability to adapt to the demands of any digital design role. I'm accustomed to taking charge of the entire design and product process, even when presented with vague or challenging requirements. I thrive on diving headfirst into the discovery phase, immersing myself in understanding the business needs, technical constraints and opportunities, and, of course, the needs and desires of users. Through a collaborative and iterative approach, I identify solutions that not only prioritise user experience but also minimise technical effort and drive business growth. As a quick learner, I rapidly acquire any additional skills that are required for a given situation.WWW…
I've been designing digital experiences and interfaces since 2002. My core strength lies in my ability to adapt to the demands of any digital design role. I'm accustomed to taking charge of the entire design and product process, even when presented with vague or challenging requirements. I thrive on diving headfirst into the discovery phase, immersing myself in understanding the business needs, technical constraints and opportunities, and, of course, the needs and desires of users. Through a collaborative and iterative approach, I identify solutions that not only prioritise user experience but also minimise technical effort and drive business growth. As a quick learner, I rapidly acquire any additional skills that are required for a given situation.…I've been designing digital experiences and interfaces since 2002. My core strength lies in my ability to adapt to the demands of any digital design role. I'm accustomed to taking charge of the entire design and product process, even when presented with vague or challenging requirements. I thrive on diving headfirst into the discovery phase, immersing myself in understanding the business needs, technical constraints and opportunities, and, of course, the needs and desires of users. Through a collaborative and iterative approach, I identify solutions that not only prioritise user experience but also minimise technical effort and drive business growth. As a quick learner, I rapidly acquire any additional skills that are required for a given situation.WWWW…
Available to hire
I’ve been designing digital experiences and interfaces since 2002.
My core strength lies in my ability to adapt to the demands of any digital design role. I’m accustomed to taking charge of the entire design and product process, even when presented with vague or challenging requirements. I thrive on diving headfirst into the discovery phase, immersing myself in understanding the business needs, technical constraints and opportunities, and, of course, the needs and desires of users.
Through a collaborative and iterative approach, I identify solutions that not only prioritise user experience but also minimise technical effort and drive business growth. As a quick learner, I rapidly acquire any additional skills that are required for a given situation.
Experience Level
Language
English
Fluent
French
Intermediate
Spanish; Castilian
Beginner
Work Experience
Education
Qualifications
Industry Experience
Financial Services, Media & Entertainment
Onboarding flow | BorrowMyDoggy
Educating users on a unique proposition through sign-up and profile creation
The challenge:
BorrowMyDoggy offers a unique service: instead of dog owners paying for traditional dog care, they connect with local dog lovers who don't have their own dog. They then build a mutually beneficial relationship where "borrowers" get to spend time with a dog, and "owners" receive help with their dog care for free. BorrowMyDoggy supports and insures this relationship in exchange for a subscription fee.
When I joined BorrowMyDoggy, the existing sign-up process was clearly a significant problem. It had numerous bugs and UX issues and failed to educate users about the nature of the service. This led to several key areas of concern:
Many users completed sign-up thinking it was a standard, paid dog-sitting service
Many users switched their profile type multiple times during the process due to confusion
Profiles created were of poor quality, creating a negative impression of the product
A lot of under 18s signed up and subscribed, only to be told that they could not pass the safety checks and so could not use the service
It was common for borrowers to ask for payment, which was not allowed and took a great deal of effort from the customer service team to police
Find out how I tackled this on my portfolio https://www.twine.net/signin
workshops flowdiagrams prototyping usabilitytesting uidesign uxdesign componentlibrary technicalspecification abtesting dataanalysis…Educating users on a unique proposition through sign-up and profile creation
The challenge:
BorrowMyDoggy offers a unique service: instead of dog owners paying for traditional dog care, they connect with local dog lovers who don't have their own dog. They then build a mutually beneficial relationship where "borrowers" get to spend time with a dog, and "owners" receive help with their dog care for free. BorrowMyDoggy supports and insures this relationship in exchange for a subscription fee.
When I joined BorrowMyDoggy, the existing sign-up process was clearly a significant problem. It had numerous bugs and UX issues and failed to educate users about the nature of the service. This led to several key areas of concern:
Many users completed sign-up thinking it was a standard, paid dog-sitting service
Many users switched their profile type multiple times during the process due to confusion
Profiles created were of poor quality, creating a negative impression of the product
A lot of under 18s signed up and subscribed, only to be told that they could not pass the safety checks and so could not use the service
It was common for borrowers to ask for payment, which was not allowed and took a great deal of effort from the customer service team to police
Find out how I tackled this on my portfolio https://www.twine.net/signin
workshops flowdiagrams prototyping usabilitytesting uidesign uxdesign componentlibrary technicalspecification abtesting dataanalysisWW…
Sharing economy app | BorrowMyDoggy
Improving engagement and brand cohesiveness through reimagining a mobile app
The challenge:
During my first year of working at BorrowMyDoggy we frequently encountered issues stemming from our outdated mobile app. The app not only employed a previous brand identity but development of it had been halted for some time, mainly due to its reliance on Ruby Motion, a technology that had fallen out of favour, making it challenging to find available developers. As a result, the app fell behind the website and blocked new feature development on the website.
Despite these challenges, the app had regular users. We needed a plan to replace it in a strategic and iterative way, without causing excessive disruption to our existing users.
See how I tackled this on my portfolio https://www.twine.net/signin
mvp strategicplanning wireframing prototyping usabilitytesting uidesign uxdesign accessibility componentlibrary technicalspecification…Improving engagement and brand cohesiveness through reimagining a mobile app
The challenge:
During my first year of working at BorrowMyDoggy we frequently encountered issues stemming from our outdated mobile app. The app not only employed a previous brand identity but development of it had been halted for some time, mainly due to its reliance on Ruby Motion, a technology that had fallen out of favour, making it challenging to find available developers. As a result, the app fell behind the website and blocked new feature development on the website.
Despite these challenges, the app had regular users. We needed a plan to replace it in a strategic and iterative way, without causing excessive disruption to our existing users.
See how I tackled this on my portfolio https://www.twine.net/signin
mvp strategicplanning wireframing prototyping usabilitytesting uidesign uxdesign accessibility componentlibrary technicalspecificationWW…
CMS Migration | BorrowMyDoggy
Re-platforming marketing content to a headless CMS to improve SEO and discoverability
The challenge:
During my time as the Senior Product Designer at BorrowMyDoggy, we recognised the need to address challenges arising from an aging custom CMS system. This CMS had been constructed using the same technical framework as the core product, leading to performance problems. The primary goal of the content within it was to attract new members through SEO activities, however there were significant issues with its information structure, which lacked clarity, and its available fields, which did not align with modern SEO best practices.
See how I tackled this on my portfolio https://www.twine.net/signin
strategicplanning technicalresearch informationarchitecture uidesign accessibility projectmanagement training componentlibrary technicalspecification…Re-platforming marketing content to a headless CMS to improve SEO and discoverability
The challenge:
During my time as the Senior Product Designer at BorrowMyDoggy, we recognised the need to address challenges arising from an aging custom CMS system. This CMS had been constructed using the same technical framework as the core product, leading to performance problems. The primary goal of the content within it was to attract new members through SEO activities, however there were significant issues with its information structure, which lacked clarity, and its available fields, which did not align with modern SEO best practices.
See how I tackled this on my portfolio https://www.twine.net/signin
strategicplanning technicalresearch informationarchitecture uidesign accessibility projectmanagement training componentlibrary technicalspecificationWW…
Employee benefits sales tool | MetLife
Improving employee benefits broker meetings, by providing a unified marketing message and slick, non-linear journey through the content.
The challenge:
MetLife is among the largest global providers of insurance, annuities and employee benefit programmes, with 90 million customers in over 60 countries. The UK division of their employee benefits team approached financial services specialist agency, Teamspirit, for assistance with their broker communication strategy. As Senior UX Strategist at Teamspirit I was called upon to lead the design process.
The existing process relied on MetLife's sales representatives carrying 80 different paper brochures around to meetings across the country, an approach which was not only viewed as out-dated, but also had significant cost and logistical implications with regards to keeping the information within them up to date. The sales reps were also able to edit the digital presentations that they used as they wished, which often caused inconsistencies in the brand message and concern for the marketing team.
MetLife wanted to completely rethink this process, using digital methods to improve efficiency, reduce wastage and elevate the experience for the sales reps, the brokers they were pitching to and the marketing team.
See how I tackled this on my portfolio: https://www.twine.net/signin
workshops concepting storyboarding informationarchitecture clientcommunication prototyping visualinterfacedesign…Improving employee benefits broker meetings, by providing a unified marketing message and slick, non-linear journey through the content.
The challenge:
MetLife is among the largest global providers of insurance, annuities and employee benefit programmes, with 90 million customers in over 60 countries. The UK division of their employee benefits team approached financial services specialist agency, Teamspirit, for assistance with their broker communication strategy. As Senior UX Strategist at Teamspirit I was called upon to lead the design process.
The existing process relied on MetLife's sales representatives carrying 80 different paper brochures around to meetings across the country, an approach which was not only viewed as out-dated, but also had significant cost and logistical implications with regards to keeping the information within them up to date. The sales reps were also able to edit the digital presentations that they used as they wished, which often caused inconsistencies in the brand message and concern for the marketing team.
MetLife wanted to completely rethink this process, using digital methods to improve efficiency, reduce wastage and elevate the experience for the sales reps, the brokers they were pitching to and the marketing team.
See how I tackled this on my portfolio: https://www.twine.net/signin
workshops concepting storyboarding informationarchitecture clientcommunication prototyping visualinterfacedesignWW…
Educational pension game | Kingfisher
Educating young, unengaged staff on the importance of paying into their pension as early as possible.
The challenge:
As the parent company of hardware stores such as B&Q and Screwfix, Kingfisher faced a problem; engaging their 18-25 year old employees with their retirement planning.
With a new government policy of auto-enrolment in pension schemes looming, Kingfisher were keen to reduce opt-outs to a minimum. They engaged financial services specialist agency Teamspirit, where I was working at the time. Our research showed that the target employees were digital natives and a high proportion were keen casual gamers and so we felt that the best solution was an educational game for iPhone and Android.
Our intention was to entertain, but have an underlying message to the game play as well as providing additional information and resources.
See how I tackled this on my portfolio: https://www.twine.net/signin
workshops concepting storyboarding information architecture prototyping clientcommunication usabilitytesting visualinterfacedesign…Educating young, unengaged staff on the importance of paying into their pension as early as possible.
The challenge:
As the parent company of hardware stores such as B&Q and Screwfix, Kingfisher faced a problem; engaging their 18-25 year old employees with their retirement planning.
With a new government policy of auto-enrolment in pension schemes looming, Kingfisher were keen to reduce opt-outs to a minimum. They engaged financial services specialist agency Teamspirit, where I was working at the time. Our research showed that the target employees were digital natives and a high proportion were keen casual gamers and so we felt that the best solution was an educational game for iPhone and Android.
Our intention was to entertain, but have an underlying message to the game play as well as providing additional information and resources.
See how I tackled this on my portfolio: https://www.twine.net/signin
workshops concepting storyboarding information architecture prototyping clientcommunication usabilitytesting visualinterfacedesignWW…
Pension planning tool | Just
Guiding nervous users without financial knowledge through their pension planning to create an action plan.
The challenge:
Just Group is a specialist UK financial services group, who provide retirement income products and services. Their mission is to help people to achieve a better later life. Their research indicated that a large proportion of people who are at or approaching retirement did not have the funds available to use a financial adviser. They had already put in place a simplified advice service, which offered advice to retirees at a much lower cost than traditional a financial adviser but they wished to extend this with a free digital offering.
The purpose of the digital service was two-fold: it would help those without access to financial advice to understand their current situation, whilst positioning Just Group as a reliable, approachable source of pension assistance. They engaged financial services specialist agency Teamspirit, where I was on staff, to create robo-advice tools.
See how I tackled this on my portfolio https://www.twine.net/signin
competitorresearch strategy personas wireframing prototyping usabilitystudies workshops…Guiding nervous users without financial knowledge through their pension planning to create an action plan.
The challenge:
Just Group is a specialist UK financial services group, who provide retirement income products and services. Their mission is to help people to achieve a better later life. Their research indicated that a large proportion of people who are at or approaching retirement did not have the funds available to use a financial adviser. They had already put in place a simplified advice service, which offered advice to retirees at a much lower cost than traditional a financial adviser but they wished to extend this with a free digital offering.
The purpose of the digital service was two-fold: it would help those without access to financial advice to understand their current situation, whilst positioning Just Group as a reliable, approachable source of pension assistance. They engaged financial services specialist agency Teamspirit, where I was on staff, to create robo-advice tools.
See how I tackled this on my portfolio https://www.twine.net/signin
competitorresearch strategy personas wireframing prototyping usabilitystudies workshopsWW…
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