I'm Rose Thomas, a strategic influencer marketing specialist focused on luxury, beauty and fashion sectors. I partner with brands and creators to craft data-driven campaigns that boost awareness, engagement, and revenue across organic, paid, and ambassador channels. I thrive on cross-functional collaboration, measurement, and storytelling that resonates with audiences on Instagram, TikTok, YouTube, and more. I've led in-house influencer programs for leading beauty brands, delivering 184% YoY growth in Earned Media Value and driving a quarter of total revenue in early 2025.…

Rose Van Thomas

I'm Rose Thomas, a strategic influencer marketing specialist focused on luxury, beauty and fashion sectors. I partner with brands and creators to craft data-driven campaigns that boost awareness, engagement, and revenue across organic, paid, and ambassador channels. I thrive on cross-functional collaboration, measurement, and storytelling that resonates with audiences on Instagram, TikTok, YouTube, and more. I've led in-house influencer programs for leading beauty brands, delivering 184% YoY growth in Earned Media Value and driving a quarter of total revenue in early 2025.…

Available to hire

I’m Rose Thomas, a strategic influencer marketing specialist focused on luxury, beauty and fashion sectors. I partner with brands and creators to craft data-driven campaigns that boost awareness, engagement, and revenue across organic, paid, and ambassador channels. I thrive on cross-functional collaboration, measurement, and storytelling that resonates with audiences on Instagram, TikTok, YouTube, and more.

I’ve led in-house influencer programs for leading beauty brands, delivering 184% YoY growth in Earned Media Value and driving a quarter of total revenue in early 2025.

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Language

English
Fluent

Work Experience

Senior Influencer Partnerships and Advocacy Manager at Allies of Skin
June 1, 2025 - June 1, 2025
Led in-house influencer marketing strategy and programs across organic, affiliate, paid, celebrity and ambassador tiers; managed Instagram, TikTok and YouTube activations, contributing to a 184% YoY growth in Earned Media Value (2023-2024). Established influencer marketing as a core revenue driver, accounting for 25% of total revenue in Q1 2025. Improved brand perception, elevating skincare index ranking from #137 to #84; fostered cross-channel collaboration, with 33% of paid media revenue attributed to influencer content and influencer content driving a 150% increase in email subscriptions.
Senior Influencer Account Manager at MG Empower
April 4, 2022 - March 1, 2023
Led global influencer campaigns for beauty and lifestyle clients, including Costa Brazil, Stripes and Eco Fabulous; managed end-to-end campaign strategy, execution, budgeting and reporting, driving measurable outcomes and a nomination for Costa Brazil in industry awards.
Marketing Manager at Parka London
March 12, 2018 - February 28, 2019
Integrated marketing strategy across social media, influencer partnerships, PPC and SEO; grew Instagram followers by 15% in six months; redesigned Parka London website, achieving a 141% increase in traffic and 90% growth in sales within three months.
Global Influencer Partnerships Manager at By Terry
May 6, 2019 - September 3, 2021
ROI-Driven Global Partnership Strategy: Formulated and implemented data-backed global strategies for both paid and organic influencer partnerships, aligned with overall business objectives. With influencer activity driving 10% of annual sales. US Market Growth: With the objective of growing brand presence in the US market, implemented an influencer campaign that directly contributed to a 35% sales growth in the US market. Forced virality: Developed a product bundle campaign leveraging influencer endorsements that sold out in three weeks, generating a 4x ROI. Viral Content & Audience Building: Pioneered the brand's TikTok presence, achieving rapid growth to over 100,000 followers and multi-million views in the first month through strategic content and influencer seeding.

Education

BSc Fashion and Textile Retail, 1st Class Honours at University of Manchester
October 1, 2007 - June 30, 2010
ABC Diploma in Fashion Retail, Level 3 (Merit) at Fashion Retail Academy, London
September 4, 2006 - July 27, 2007

Qualifications

ABC Diploma in Fashion Retail, Level 3
January 11, 2030 - October 30, 2025
BSc Fashion and Textile Retail (First Class Honours)
January 11, 2030 - October 30, 2025

Industry Experience

Retail, Professional Services, Consumer Goods
    paper From Core Product to Star Status – Engineering a Sell-Out Phenomenon

    The Challenge
    Transform an existing, already-launched product into a highly coveted, “star”
    sell-out item by generating intense FOMO and forced virality.

    Our Strategic Approach:
    We devised a two-pronged, high-impact experiential and digital strategy
    incorporating experiential activations, mass seeding, educational content and
    celebrity endorsement.

    $2.1M Earned Media Value
    +101% Sales target
    24% campaign customer acquisition

    paper Dominating Black Friday – Unlocking Peak Season Performance

    The Challenge
    To cut through the intense competition of the Black Friday market, acquire new
    customers, and significantly drive website traffic and sales amidst peak promotional
    noise.

    Our Strategic Approach:
    We deployed an integrated, high-impact influencer strategy combining proven sales
    drivers with fresh, highly engaged creators and successful past partners.

    +94% Sales YoY
    +90% YoY customer acquisition
    33% Of media revenue from influencer content

    paper Forced Virality – Cultivating Rapid Sell-Out Success

    The Challenge
    Rapidly drive sales and create significant market demand for a specific product
    bundle launch, ensuring a high return on investment within a tight timeframe.

    Our Strategic Approach:
    We engineered a “forced virality” campaign centered on a strategic product bundle
    created directly in collaboration with a key influencer, leveraging cross channel
    promotion and urgency messaging.

    Sold Out In three weeks
    4x ROI

    paper Global Skincare Innovator – From Emerging to Market Leader

    The Challenge
    To significantly elevate brand awareness and cultivate a robust, authentic creator
    community within the highly competitive U.S. market, securing a dominant position.

    Our Strategic Approach:
    We implemented a comprehensive, multi-tiered strategy focused on deep
    relationship-building and measurable impact, via strategic product seeding;
    experiential founder-led activations and powerhouse partnerships.