I help brands build comprehensive customer lifecycle email strategies that drive engagement, conversions, and loyalty.
I help brands build comprehensive customer lifecycle email strategies that drive engagement, conversions, and loyalty. With over 10 years of experience, I specialize in designing and executing email campaigns across Klaviyo, Keap, GoHighLevel, HubSpot, and other CRM platforms, creating flows such as welcome, onboarding, post-purchase, re-engagement, and promotional sequences. I combine strong visual design skills with deep automation expertise to craft email templates that reflect a brand’s identity while delivering measurable results. Skilled in segmentation, personalization, and performance analysis, I optimize campaigns at every stage of the customer journey. I collaborate closely with teams or work independently to ensure messaging, design, and automation align seamlessly with brand guidelines, helping businesses grow efficiently and effectively.
I optimized the CRM for Dentima, a private practice using Keap, specifically for orthodontists. My role involved streamlining their CRM processes, improving client communication, and tailoring the system to meet the practice’s specific needs, enhancing overall efficiency and patient management.
Delivered Zoho CRM and LinkedIn integration for Forwood Safety based in Brisbane using LeadsBridge to build a streamlined and automated B2B sales pipeline. Focused on improving lead capture, workflow automation, and end to end visibility from first touch to conversion.
Led CRM strategy for a multi-million-dollar company with over a million contacts. Improved engagement and retention by 27%, contributing to USD 1.4 million in repeat business. Leveraged customer behavior patterns and real-time data to pivot marketing strategies, ensuring dynamic campaign adjustments and increased ROI. Implemented an omni-channel strategy across email, SMS, and social, ensuring continuous optimization through A/B testing, improving engagement rates across platforms. Managed affiliate marketing program adoption and transition, driving long-term engagement and advocacy. Led a cross-functional team of 15 across marketing, data, and CRM to align objectives and drive global campaigns.
Led CRM strategy for a multi-million-dollar company with over a million contacts. Improved engagement and retention by 27% and contributed USD 1.4 million in repeat business. Leveraged behavioral data insights to pivot marketing strategies, implemented omni-channel marketing automation across email, SMS, and social, and managed affiliate programs. Cross-functional leadership of a 15-person team across marketing, data, and CRM to align objectives and drive global campaigns.
Managed CRM implementation (Infusionsoft/Keap, then MS Dynamics) and multi-channel integrations (Shopify and other eCommerce tools) to ensure smooth performance and a seamless customer experience across regions. Optimized website design, product listings, and content to improve user experience and key KPIs. Integrated CRM with 3rd-party marketing tools and WordPress. Collaborated with cross-functional teams to execute cohesive campaigns and data-driven initiatives.
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